Is Outdoor Globe Lights profitable to sell on Amazon United States?

Flapen scores Outdoor Globe Lights 45 out of 100 on Amazon United States, a Fail. Shoppers spend $107K a year across 22 tracked products. Amazon counts 3 of the 3 products launched in the last year as successful launches. Search demand grew +41.2% in the last 90 days.

How competitive is the Outdoor Globe Lights niche on Amazon United States?

12 brands and 25 sellers compete in Outdoor Globe Lights on Amazon United States. The top 5 Outdoor Globe Lights products take 59% of clicks, and the top 5 brands take 90%.

What do buyers complain about in Outdoor Globe Lights?

Outdoor Globe Lights buyers on Amazon United States complain most about Durability, Brightness/Shine/Glow, and Size-Overall. Returns run at 3.7% of orders.

When does demand for Outdoor Globe Lights peak?

Search demand for Outdoor Globe Lights on Amazon United States peaks in Nov–Dec, and the busiest month runs 7.7× the quietest.

What does it cost to enter the Outdoor Globe Lights niche?

Outdoor Globe Lights sells for $28.71 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $9.93 to $56.60. The average product has 6,758 reviews, the count a new listing must catch up to.

Outdoor Globe Lights

Fail

The average product has 6,758 reviews to catch up to, so Outdoor Globe Lights is a Fail.

Flapen Score: 45
45 / 100Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 48
Market size: $107K/yr141K searches / yr
90-day growth: +41.2%search demand this quarter
Competition: 59%top-5 click share · 12 brands · 25 sellers

Flapen Score

Outdoor Globe Lights against its category

The dotted line is the Tools & Home Improvement average. Past it, Outdoor Globe Lights is stronger. Inside it, weaker.

45Fail

This niche Category average

See the method

Market

The Outdoor Globe Lights market on Amazon at a glance

Shoppers on Amazon United States searched for Outdoor Globe Lights 141K times last year and spent an estimated $107K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +41.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $107K a year.

Searches, last 12 months: 141K
Growth, 90 days vs prior 90: +41.2%
Conversion, latest week: 2.6%
Market size, estimated: $107Ka year
Peak month: November7.7× the quietest month
Top search term: brightown outdoor string lights31K searches a year

02 · Price

A sale here is worth $28.71.

Listings sell for $28.71 on average, from $9.93 to $56.60. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $28.71 that is $3K to $7K a year per listing.

Average price: $28.71inside the $15 to $100 sweet spot
Price range: $9.93–$56.60
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 5K–6K
Units per listing a year: 100–250
Revenue per listing a year: $3K–$7K
Returns: 3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #92 within String Lights. It carries 6,758 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings: 95%
Prime listings: 100%
Out of stock, average day: 4.6%
Average rank: #92in String Lights
Average rating: 4.45 starsAmazon United States average 4.42 stars
Average reviews: 6,758per listing
Listings tracked: 22

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months: 3
Successful launches: 3Amazon's first-year sales bar
Average brand age: 42 months

Products