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outdoor globe lights

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A deep review moat (6,758 avg reviews) — this niche doesn't clear our bar today.

Market size 26Growth 63Conversion 33Competition 43Returns 42Price range 86Avg price 95Brand share 25Review moat 24Quality gap 50

Avg price

Incredible$28.71

avg listing price — sweet spot $15–$100

Price range

Great$9.93–$56.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+41.2%

90-day search growth — must beat 0% to launch

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Returns

Okay3.7%

return rate — above 5% kills the launch gate

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Market size

Okay$107K

$107K/yr · 141K searches

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Review moat

Bad6,758.36

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, outdoor globe lights is a $107K/yr Amazon United States market (141K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

outdoor globe lights market data

Units sold / yr
5K–6K
avg 100–250/product
Revenue / yr
$144K–$172K
units × avg price
Conversion rate
2.6%
Avg BSR
#92
Page quality
0%
Prime
100%
Sponsored
95%
Out of stock
4.6%
Avg brand age
42 months
Avg seller age
184 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

25

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

59%

Top 20: 97%

Open market

8%

  • Brightown72%
  • JKIMK10%
  • addlon4%
  • MLKNK2%
  • Bosceos2%
  • shumi2%
  • Open — no brand owns it (6 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +41.2% search growth over the last 90 days.
9K7KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.7×

Top outdoor globe lights search terms

  • brightown outdoor string lights31K/yr
  • outdoor globe lights25K/yr
  • globe lights outdoor18K/yr
  • brightown11K/yr
  • brightown lights5K/yr
  • brightown string lights4K/yr
  • round christmas lights14K/yr
  • globe christmas lights18K/yr
  • christmas globe lights11K/yr
  • brightown christmas lights4K/yr
All search terms

Top outdoor globe lights products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$11K20%$21K30%$32K40%$43K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

What buyers say about outdoor globe lights

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow36%

“BRIGHT LIGHTS”

Quality-Overall9%

“Great quality easy to put together”

Value For Money7%

“not expensive”

Assembly/Installation6%

“Easy to assemble”

Advertised Vs Actual Product5%

“As advertised”

Color4%

“The color is a soft white”

Remote Control3%

“LOVE the remote”

Durability3%

“Very durable”

Design-Overall3%

“Great looking”

Efficiency2%

“Works great”

What buyers complain about

Durability19%

“broke very quickly”

Brightness/Shine/Glow11%

“Not bright enough”

Size-Overall11%

“very short”

Functionality-Overall10%

“Did not work”

Quality-Overall6%

“seem like the quality is inconsistent”

Charging5%

“Does not hold charge”

Bulb Flicker/Dimming/Color4%

“very dim”

Advertised Vs Actual Product4%

“Deceptive advertising”

Water Resistance4%

“NOT WATERPROOF”

Value For Money2%

“a waste of your money”

Top return reasons

Size-Overall27%
Brightness/Shine/Glow13%
Advertised Vs Actual Product12%
Bulb Flicker/Dimming/Color10%
Functionality-Overall9%
Value For Money6%
Defective Material/Parts4%
Color4%
Quality-Overall3%
Charging3%

Common questions

Is outdoor globe lights profitable to sell on Amazon United States?
The niche generates $107K/yr across 22 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +41.2%. Flapen's verdict: Skip it (45/100).
How competitive is the outdoor globe lights niche?
12 brands and 25 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in outdoor globe lights?
Top complaints mined from reviews: Durability, Brightness/Shine/Glow, Size-Overall. The return rate is 3.7%.
When does demand for outdoor globe lights peak?
Demand peaks in Nov–Dec; the busiest month runs 7.7× the quietest.
What does it cost to enter the outdoor globe lights niche?
Listings span $9.93–$56.60; the average listing price is $28.71 (sweet spot $15–$100). The average incumbent carries 6,758 reviews — the moat a new listing must climb.