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Outdoor Flood Light Holder

Fail

Shoppers spend only $10K a year here, so Outdoor Flood Light Holder is a Fail.

Flapen Score
39
39 / 100
Ranks 7,870 of 9,536 Tools & Home Improvement niches · −9 vs the category median of 48
Market size
$10K/yr13K searches / yr
90-day growth
+4.9%search demand this quarter
Competition
62%top-5 click share · 10 brands · 52 sellers

Flapen Score

Outdoor Flood Light Holder against its category

The dotted line is the Tools & Home Improvement average. Past it, Outdoor Flood Light Holder is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Outdoor Flood Light Holder market on Amazon at a glance

Shoppers on Amazon United States searched for Outdoor Flood Light Holder 13K times last year and spent an estimated $10K. The top 5 brands take 79% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

5.2% of searches ended in a purchase last week.

Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.

Searches, last 12 months
13K
Growth, 90 days vs prior 90
+4.9%
Conversion, latest week
5.2%
Market size, estimated
$10Ka year
Peak month
December3.9× the quietest month
Top search term
flood light socket4K searches a year

02 · Price

A sale here is worth $15.30.

Listings sell for $15.30 on average, from $7.51 to $25.85. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $15.30 that is $0 to $2K a year per listing.

Average price
$15.30inside the $15 to $100 sweet spot
Price range
$7.51–$25.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 28.4% of listings are out of stock. The average listing ranks #577 within Flood & Security Lights. It carries 964 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
93%
Out of stock, average day
28.4%
Average rank
#577in Flood & Security Lights
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
964per listing
Listings tracked
15

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 88 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
88 months

Products

Top Outdoor Flood Light Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

$0$407$813$1K$2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 falling

Sellers

52

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

15%

  • BELL35%
  • Woods13%
  • LUTEC12%
  • Lithonia Lighting10%
  • Sigma Engineered Solutions8%
  • Commercial Electric6%
  • Open — no brand owns it (4 brands, 15%)

Demand

Outdoor Flood Light Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Outdoor Flood Light Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flood light socket4K/yr
  • outdoor flood light holder5K/yr
  • flood light holder4K/yr

Reviews and returns

What reviews say buyers love and hate about Outdoor Flood Light Holder

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Brightness/Shine/Glow”
15%of negative reviews mention “Quality-Overall”
3.5%of orders come back
“Bad quality”
A buyer, on “Quality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Outdoor Flood Light Holder questions

Answered from the same tracked data.