outdoor flood light holder
Skip itA small market ($10K/yr) — this niche doesn't clear our bar today.
Avg price
Great$15.30avg listing price — sweet spot $15–$100
Review moat
Good963.8avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Price range
Good$7.51–$25.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Returns
Okay3.5%return rate — above 5% kills the launch gate
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+4.9%90-day search growth — must beat 0% to launch
Market size
Bad$10K$10K/yr · 13K searches
According to Flapen's Amazon United States niche tracking, outdoor flood light holder is a $10K/yr Amazon United States market (13K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
outdoor flood light holder market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $11K–$15K
- units × avg price
- Conversion rate
- 5.2%
- Avg BSR
- #577
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 73%
- Out of stock
- 28.4%
- Avg brand age
- 88 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
52
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
15%
- BELL35%
- Woods13%
- LUTEC12%
- Lithonia Lighting10%
- Sigma Engineered Solutions8%
- Commercial Electric6%
- Open — no brand owns it (4 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.9% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.9×
Top outdoor flood light holder search terms
- flood light socket4K/yr
- outdoor flood light holder5K/yr
- flood light holder4K/yr
Top outdoor flood light holder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hubbell-Bell SL101B Portable Spike Light Par 38 Bulb Bronze Finish 75-150 Watt
BELL$9.344.5★3,696 rev
Woods Outdoor Floodlight Fixture With Stake (6-Feet cord; 120V; Green)
Woods$13.084.5★2,513 rev
LUTEC 2 Pack Adjustable Twin Par Holder Outdoor Flood Lights Switch Controlled Security Lights Floodlights Fixture Waterproof Exterior Max 300 Watt Par38 Flood Light for Garage Yard Porch-White
LUTEC$19.884.4★519 rev
Lithonia Lighting Adjustable Twin Par Flood Light Holder 120V White
Lithonia Lighting$17.164.6★5,538 rev
Hubbell LT233Z Bell Traditional Outdoor Flood Light Kit Bronze
BELL$16.224.6★509 rev
Newest
by launch date
Onforu 2-Pack Adjustable Twin PAR Holder Outdoor Flood Light Fixture Max 300W (Bulbs Not Included) Switch Controlled Security Lights Exterior Flood Lighting for Garage Driveway Porch
Onforu$20.0641 rev
Commercial Electric White Outdoor Flood Light Weatherproof Lamp Holder with External Rubber Gasket and Cover WCL230W-K
Commercial Electric$8.930 rev
LUTEC 2 Pack Adjustable Twin Par Holder Outdoor Flood Lights Switch Controlled Security Lights Floodlights Fixture Waterproof Exterior Max 300 Watt Par38 Flood Light for Garage Yard Porch-White
LUTEC$19.88519 rev
SURAIELEC Outdoor Flood Light Holder Waterproof LED Spot Lights with Wall Mount Base Plug in Spotlight for Yard Trees Decor Fits PAR38 Bulbs 6 FT Extension Cord ETL Listed 2 Pack
SURAIELEC$23.9158 rev
EDISHINE 120V Spotlights Outdoor Waterproof LED Flood Lights E26 Base
EDISHINE$25.85264 rev
Trending
90-day click momentumCommercial Electric White Outdoor Flood Light Weatherproof Lamp Holder with External Rubber Gasket and Cover WCL230W-K
Commercial Electric$8.930.0★
Hubbell-Bell 5606-6 Weatherproof Lampholder White
BELL$7.594.5★
Hubbell-Raco 5606-7 5606 Adjustable Lamp Holder 75-150 W Par38 Die Cast Zinc Bronze
BELL$11.064.8★
Onforu 2-Pack Adjustable Twin PAR Holder Outdoor Flood Light Fixture Max 300W (Bulbs Not Included) Switch Controlled Security Lights Exterior Flood Lighting for Garage Driveway Porch
Onforu$20.064.2★
Sigma Engineered Solutions 14792GN Spike-A-Lite Spotlight Holder Bronze 1-Pack
Sigma Engineered Solutions$11.394.4★
What buyers say about outdoor flood light holder
What buyers praise and complain about, mined from review topics.What buyers love
“we love them theyre bright”
“Easy installation”
“Well made and very easy to install good quality”
“Good price”
“Work just fine”
“Very sturdy”
“Easy to use and very sturdy”
“Works well”
“they fit no problem”
“safe to use”
What buyers complain about
“Bad quality”
“Feels pretty cheap when it comes To material”
“I honestly dont see these holding up long-term”
“DID NOT WORK”
“These are very flimsy”
“Not suitable for outdoor use”
“Cordless a little too short”
“Broke one of two during installation with very little stress on the fixture”
“was sent a returned item, not new”
“My Par38 15W bulbs will not work with these”
Top return reasons
Common questions
- Is outdoor flood light holder profitable to sell on Amazon United States?
- The niche generates $10K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.9%. Flapen's verdict: Skip it (39/100).
- How competitive is the outdoor flood light holder niche?
- 10 brands and 52 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in outdoor flood light holder?
- Top complaints mined from reviews: Quality-Overall, Material Quality, Durability. The return rate is 3.5%.
- When does demand for outdoor flood light holder peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.9× the quietest.
- What does it cost to enter the outdoor flood light holder niche?
- Listings span $7.51–$25.85; the average listing price is $15.30 (sweet spot $15–$100). The average incumbent carries 964 reviews — the moat a new listing must climb.