Is Outdoor Fairy Lights Waterproof profitable to sell on Amazon United States?

Flapen scores Outdoor Fairy Lights Waterproof 62 out of 100 on Amazon United States, a Maybe. Shoppers spend $162K a year across 49 tracked products. Amazon counts 4 of the 4 products launched in the last year as successful launches. Search demand grew +92.9% in the last 90 days.

How competitive is the Outdoor Fairy Lights Waterproof niche on Amazon United States?

29 brands and 53 sellers compete in Outdoor Fairy Lights Waterproof on Amazon United States. The top 5 Outdoor Fairy Lights Waterproof products take 31% of clicks, and the top 5 brands take 52%.

What do buyers complain about in Outdoor Fairy Lights Waterproof?

Outdoor Fairy Lights Waterproof buyers on Amazon United States complain most about Durability, Functionality-Overall, and Quality-Overall. Returns run at 3.6% of orders.

When does demand for Outdoor Fairy Lights Waterproof peak?

Search demand for Outdoor Fairy Lights Waterproof on Amazon United States peaks in May–Jun–Nov–Dec, and the busiest month runs 5.2× the quietest.

What does it cost to enter the Outdoor Fairy Lights Waterproof niche?

Outdoor Fairy Lights Waterproof sells for $16.89 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $5.93 to $38.45. The average product has 8,264 reviews, the count a new listing must catch up to.

Outdoor Fairy Lights Waterproof

Maybe

Search demand grew +92.9% this quarter. But the average product has 8,264 reviews to catch up to, so Outdoor Fairy Lights Waterproof is a Maybe.

Flapen Score: 62
62 / 100Top 5% of 9,536 Tools & Home Improvement niches · +14 vs the category median of 48
Market size: $162K/yr300K searches / yr
90-day growth: +92.9%search demand this quarter
Competition: 31%top-5 click share · 29 brands · 53 sellers

Flapen Score

Outdoor Fairy Lights Waterproof against its category

The dotted line is the Tools & Home Improvement average. Past it, Outdoor Fairy Lights Waterproof is stronger. Inside it, weaker.

62Maybe

This niche Category average

See the method

Market

The Outdoor Fairy Lights Waterproof market on Amazon at a glance

Shoppers on Amazon United States searched for Outdoor Fairy Lights Waterproof 300K times last year and spent an estimated $162K. The top 5 brands take 52% of clicks. Demand peaks in May–Jun–Nov–Dec. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 300K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +92.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $162K a year.

Searches, last 12 months: 300K
Growth, 90 days vs prior 90: +92.9%
Conversion, latest week: 3.2%
Market size, estimated: $162Ka year
Peak month: November5.2× the quietest month
Top search term: outdoor fairy lights118K searches a year

02 · Price

A sale here is worth $16.89.

Listings sell for $16.89 on average, from $5.93 to $38.45. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $16.89 that is $4K to $8K a year per listing.

Average price: $16.89inside the $15 to $100 sweet spot
Price range: $5.93–$38.45
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 10K–13K
Units per listing a year: 250–500
Revenue per listing a year: $4K–$8K
Returns: 3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #114 within String Lights. It carries 8,264 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings: 98%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #114in String Lights
Average rating: 4.43 starsAmazon United States average 4.42 stars
Average reviews: 8,264per listing
Listings tracked: 49

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months: 4
Successful launches: 4Amazon's first-year sales bar
Average brand age: 42 months

Products