outdoor door lock
Skip itA small market ($85K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$28.87avg listing price — sweet spot $15–$100
Price range
Great$8.97–$55.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Growth
Okay+9.1%90-day search growth — must beat 0% to launch
Review moat
Okay3,509.11avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.8%return rate — above 5% kills the launch gate
Market size
Bad$85K$85K/yr · 91K searches
According to Flapen's Amazon United States niche tracking, outdoor door lock is a $85K/yr Amazon United States market (91K searches/yr). The top 5 brands hold 66% of demand. Verdict: Skip it — 49/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
outdoor door lock market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $87K–$115K
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #37
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 0.0%
- Avg brand age
- 44 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
26 falling
Sellers
66
Top-5 brand share
66%
Top 20: 95%
Top-5 click share
41%
Top 20: 75%
Open market
30%
- BESTTEN20%
- Kwikset19%
- Amazon Basics17%
- Cielsa Dawn5%
- TEEHO5%
- Estmoon4%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +9.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top outdoor door lock search terms
- exterior door locks16K/yr
- outdoor door lock13K/yr
- entry door locks10K/yr
- outdoor door knob with lock7K/yr
- garage door knob with lock8K/yr
- outdoor door handle with lock7K/yr
- door key lock7K/yr
- door lock exterior6K/yr
- entry lock6K/yr
- locking door handle with key5K/yr
Top outdoor door lock products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BESTTEN Keyed Entry Door Knob with Lock Heavy Duty Interior and Exterior Door Lock Standard Ball Satin Nickel
BESTTEN$9.374.4★11,408 rev
Amazon Basics Exterior Door Knob with Key Lock and Deadbolt Keyed Alike Coastal Matte Black
Amazon Basics$17.844.3★7,100 rev
Amazon Basics Exterior Door Knob With Lock Coastal Easy to Install Matte Black
Amazon Basics$16.154.5★6,562 rev
Kwikset Tylo Entry Door Knob with Lock and Key Secure Keyed Handle Exterior Front Entrance and Bedroom Satin Nickel Pick Resistant SmartKey Rekey Security and Microban
Kwikset$16.814.5★2,855 rev
Kwikset Casey Entry Door Handle with Lock and Key Secure Keyed Reversible Lever Exterior For Front Entrance and Bedrooms Matte Black Pick Resistant Smartkey Rekey Security and Microban
Kwikset$28.934.5★1,923 rev
Newest
by launch date
Plustool 4 Pack Front Door Lock Set Matte Black Exterior Door Lock Set with Deadbolt Single Cylinder Deadbolt Lock and Door Knob Set Keyed Alike Door Knob with Lock&Keys Round Ball Entry Door Lockset
Plustool$48.72336 rev
RAFECIEE Keyed Entry Door Knob with Lock and Key Exterior and Interior Door Lock for Bedroom Entry Door Handle for Front DoorSatin Nickel
RAFECIEE$8.97676 rev
Kwikset Maven Front Door Lock Handle and Deadbolt Set Entry Handleset Round Exterior with Interior Door Knob Secure Locking Deadbolt Matte Black with Microban Protection
Kwikset$37.91365 rev
Estmoon Door Lock Matte Black Door Knob with Lock Heavy Duty Keyed Front Door Handle Exterior Lockset Entrance Exterior Door Knob for Bedroom Bathroom Front Door Office 1 Pack
Estmoon$19.132,159 rev
BESTTEN Keyed Same Exterior Door Knob and Single Cylinder Deadbolt Combo Set Keyed Alike Entry Door Knobs with Lock and Keys for Entrance and Front Door Satin Nickel
BESTTEN$17.361,357 rev
Trending
90-day click momentumKwikset Maven Front Door Lock Handle and Deadbolt Set Entry Handleset Round Exterior with Interior Door Knob Secure Locking Deadbolt Matte Black with Microban Protection
Kwikset$37.914.5★
RAFECIEE Keyed Entry Door Knob with Lock and Key Exterior and Interior Door Lock for Bedroom Entry Door Handle for Front DoorSatin Nickel
RAFECIEE$8.974.4★
Estmoon Door Lock Matte Black Door Knob with Lock Heavy Duty Keyed Front Door Handle Exterior Lockset Entrance Exterior Door Knob for Bedroom Bathroom Front Door Office 1 Pack
Estmoon$19.134.4★
Plustool 4 Pack Front Door Lock Set Matte Black Exterior Door Lock Set with Deadbolt Single Cylinder Deadbolt Lock and Door Knob Set Keyed Alike Door Knob with Lock&Keys Round Ball Entry Door Lockset
Plustool$48.724.3★
BESTTEN Keyed Same Exterior Door Knob and Single Cylinder Deadbolt Combo Set Keyed Alike Entry Door Knobs with Lock and Keys for Entrance and Front Door Satin Nickel
BESTTEN$17.364.2★
What buyers say about outdoor door lock
What buyers praise and complain about, mined from review topics.What buyers love
“Easy assemble”
“the lock works smoothly”
“Awesome quality”
“they are affordable”
“easy to put on”
“As advertised”
“Effective”
“extra security”
“Nice sturdy knob”
“Easy to follow instructions”
What buyers complain about
“Does not lock”
“Cheap quality”
“Broke after a month”
“Difficult to assemble”
“is not functional”
“Too small”
“lousy instructions”
“Not everything on Amazon is cheaper than in store”
“Hard to turn”
“Flimsy”
Top return reasons
Common questions
- Is outdoor door lock profitable to sell on Amazon United States?
- The niche generates $85K/yr across 45 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +9.1%. Flapen's verdict: Skip it (49/100).
- How competitive is the outdoor door lock niche?
- 26 brands and 66 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in outdoor door lock?
- Top complaints mined from reviews: Locking Mechanism, Quality-Overall, Durability. The return rate is 4.8%.
- When does demand for outdoor door lock peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the outdoor door lock niche?
- Listings span $8.97–$55.12; the average listing price is $28.87 (sweet spot $15–$100). The average incumbent carries 3,509 reviews — the moat a new listing must climb.