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Outdoor Dimmer for String Lights

Fail

The top 5 brands take 94% of clicks, so Outdoor Dimmer for String Lights is a Fail.

Flapen Score
48
48 / 100
Ranks 4,568 of 9,536 Tools & Home Improvement niches · on the category median
Market size
$119K/yr83K searches / yr
90-day growth
+89.7%search demand this quarter
Competition
76%top-5 click share · 8 brands · 13 sellers

Flapen Score

Outdoor Dimmer for String Lights against its category

The dotted line is the Tools & Home Improvement average. Past it, Outdoor Dimmer for String Lights is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Outdoor Dimmer for String Lights market on Amazon at a glance

Shoppers on Amazon United States searched for Outdoor Dimmer for String Lights 83K times last year and spent an estimated $119K. The top 5 brands take 94% of clicks. Demand peaks in May–Jun. Flapen scores it 48 out of 100, a Fail.

01 · Demand

6.5% of searches ended in a purchase last week.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +89.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $119K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
+89.7%
Conversion, latest week
6.5%
Market size, estimated
$119Ka year
Peak month
June2.8× the quietest month
Top search term
dimmer for outdoor string lights21K searches a year

02 · Price

A sale here is worth $21.97.

Listings sell for $21.97 on average, from $14.86 to $28.65. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $21.97 that is $5K to $11K a year per listing.

Average price
$21.97inside the $15 to $100 sweet spot
Price range
$14.86–$28.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$5K–$11K
Returns
7.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #69 within Switches & Dimmers. It carries 1,866 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#69in Switches & Dimmers
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
1,866per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Outdoor Dimmer for String Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

$0$12K$24K$36K$47K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

13

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

4%

  • DEWENWILS35%
  • Kasa Smart20%
  • TREATLIFE15%
  • Palawell13%
  • Meidaoduo9%
  • Tapo2%
  • Open — no brand owns it (2 brands, 4%)

Demand

Outdoor Dimmer for String Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 2.8×

Search terms

Top Outdoor Dimmer for String Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dimmer for outdoor string lights21K/yr
  • outdoor dimmer for string lights16K/yr
  • outdoor dimmer switch8K/yr
  • outdoor dimmer8K/yr
  • string light dimmer8K/yr
  • outdoor light dimmer6K/yr
  • dimmer for string lights6K/yr
  • outdoor light dimmer for string lights4K/yr
  • outdoor dimmer plug4K/yr
  • dimmer plug for string lights2K/yr

Reviews and returns

What reviews say buyers love and hate about Outdoor Dimmer for String Lights

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Brightness/Shine/Glow”
38%of negative reviews mention “Durability”
7.1%of orders come back
“broke”
A buyer, on “Durability”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Outdoor Dimmer for String Lights questions

Answered from the same tracked data.