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Outdoor Digital Timer

Fail

Shoppers spend only $79K a year here, so Outdoor Digital Timer is a Fail.

Flapen Score
44
44 / 100
Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 48
Market size
$79K/yr53K searches / yr
90-day growth
-7.3%search demand this quarter
Competition
53%top-5 click share · 16 brands · 139 sellers

Flapen Score

Outdoor Digital Timer against its category

The dotted line is the Tools & Home Improvement average. Past it, Outdoor Digital Timer is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Outdoor Digital Timer market on Amazon at a glance

Shoppers on Amazon United States searched for Outdoor Digital Timer 53K times last year and spent an estimated $79K. The top 5 brands take 74% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

5.4% of searches ended in a purchase last week.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-7.3%
Conversion, latest week
5.4%
Market size, estimated
$79Ka year
Peak month
December2.5× the quietest month
Top search term
dusk to dawn light switch10K searches a year

02 · Price

A sale here is worth $27.73.

Listings sell for $27.73 on average, from $8.89 to $67.33. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $27.73 that is $3K to $7K a year per listing.

Average price
$27.73inside the $15 to $100 sweet spot
Price range
$8.89–$67.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
4.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #97 within Switches & Dimmers. It carries 5,123 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
82%
Out of stock, average day
7.4%
Average rank
#97in Switches & Dimmers
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
5,123per listing
Listings tracked
28

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
59 months

Products

Top Outdoor Digital Timer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$6K$10K$13K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

139

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

53%

Top 20: 92%

Open market

20%

  • BN-LINK22%
  • Honeywell20%
  • GE16%
  • Leviton8%
  • TORCHSTAR7%
  • myTouchSmart6%

Demand

Outdoor Digital Timer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Outdoor Digital Timer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dusk to dawn light switch10K/yr
  • smart timer switch9K/yr
  • porch light timer switch6K/yr
  • honeywell timer switch6K/yr
  • honeywell light switch timer4K/yr
  • porch light timer5K/yr
  • automatic porch light timer4K/yr
  • honeywell programmable light switch4K/yr
  • programmable switch3K/yr
  • honeywell timer switch for lights2K/yr

Reviews and returns

What reviews say buyers love and hate about Outdoor Digital Timer

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Brightness/Shine/Glow”
17%of negative reviews mention “Durability”
4.7%of orders come back
“Break quickly”
A buyer, on “Durability”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Outdoor Digital Timer questions

Answered from the same tracked data.