Otf Utility Knife

Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $93K a year.

Searches, last 12 months

197K

Growth, 90 days vs prior 90

+2.0%

Conversion, latest week

1.7%

Market size, estimated

$93Ka year

Peak month

November3.8× the quietest month

Top search term

otf utility knife67K searches a year

Listings sell for $27.96 on average, from $10.87 to $78.94. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $27.96 that is $3K to $7K a year per listing.

Average price

$27.96inside the $15 to $100 sweet spot

Price range

$10.87–$78.94

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

1.4%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #419 within Knives, Parts & Accessories. It carries 388 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

97%

Out of stock, average day

5.9%

Average rank

#419in Knives, Parts & Accessories

Average rating

4.22 starsAmazon United States average 4.42 stars

Average reviews

388per listing

Listings tracked

29

11 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

5Amazon's first-year sales bar

Average brand age

52 months