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Orange Light

Maybe

Products sell for $32.12 on average, inside the sweet spot. But shoppers spend an estimated $54K a year here, so Orange Light is a Maybe.

Flapen Score
51
51 / 100
Top 35% of 9,536 Tools & Home Improvement niches · +3 vs the category median of 48
Market size
$54K/yr116K searches / yr
90-day growth
+34.1%search demand this quarter
Competition
48%top-5 click share · 34 brands · 57 sellers

Flapen Score

Orange Light against its category

The dotted line is the Tools & Home Improvement average. Past it, Orange Light is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Orange Light market on Amazon at a glance

Shoppers on Amazon United States searched for Orange Light 116K times last year and spent an estimated $54K. The top 5 brands take 49% of clicks. Demand peaks in Jul–Sep–Oct. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +34.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
+34.1%
Conversion, latest week
1.4%
Market size, estimated
$54Ka year
Peak month
October3.3× the quietest month
Top search term
orange light49K searches a year

02 · Price

A sale here is worth $32.12.

Listings sell for $32.12 on average, from $7.08 to $168.22. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $32.12 that is $0 to $3K a year per listing.

Average price
$32.12inside the $15 to $100 sweet spot
Price range
$7.08–$168.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #283 within Lamps & Shades. It carries 2,706 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#283in Lamps & Shades
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
2,706per listing
Listings tracked
37

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
34 months

Products

Top Orange Light products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$4K$6K$9K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 falling

Sellers

57

Est. top-5 brand share

49%

Top 20: 86%

Est. top-5 click share

48%

Top 20: 84%

Open market

46%

  • Anykonio15%
  • Tsrarey10%
  • Glivpny9%
  • easeking8%
  • xiaojuande6%
  • Kotko5%

Demand

Orange Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Sep, Oct · busiest ÷ quietest = 3.3×

Search terms

Top Orange Light search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • orange light49K/yr
  • orange lighting19K/yr
  • orange light lamp17K/yr
  • orange desk lamp13K/yr
  • orange lamp light4K/yr
  • small orange lamp6K/yr
  • lampara naranja4K/yr
  • orange table lamps5K/yr

Reviews and returns

What reviews say buyers love and hate about Orange Light

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Brightness/Shine/Glow”
16%of negative reviews mention “Durability”
3.5%of orders come back
“Broke after a month”
A buyer, on “Durability”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Orange Light questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data