orange light
Worth a lookShows a sweet-spot price point ($32.12 avg), but a small market ($54K/yr) keeps it on the watch list.
Avg price
Incredible$32.12avg listing price — sweet spot $15–$100
Brand share
Great49%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Good+34.1%90-day search growth — must beat 0% to launch
Price range
Good$7.08–$168.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.5%return rate — above 5% kills the launch gate
Review moat
Okay2,706.14avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$54K$54K/yr · 116K searches
According to Flapen's Amazon United States niche tracking, orange light is a $54K/yr Amazon United States market (116K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Jul–Sep–Oct. Verdict: Worth a look — 51/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
orange light market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $48K–$64K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #283
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 1.3%
- Avg brand age
- 34 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
34 falling
Sellers
57
Top-5 brand share
49%
Top 20: 86%
Top-5 click share
48%
Top 20: 84%
Open market
46%
- Anykonio15%
- Tsrarey10%
- Glivpny9%
- easeking8%
- xiaojuande6%
- Kotko5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +34.1% search growth over the last 90 days.Peak months: Jul, Sep, Oct · busiest ÷ quietest = 3.3×
Top orange light search terms
- orange light49K/yr
- orange lighting19K/yr
- orange light lamp17K/yr
- orange desk lamp13K/yr
- orange lamp light4K/yr
- small orange lamp6K/yr
- lampara naranja4K/yr
- orange table lamps5K/yr
Top orange light products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Anykonio Orange Mushroom Lamp Mid Century Modern Table Lamp for Bedroom Minimalist Mushroom Decor Bedside Small Lamps 2700K(Bulb Included Plug Powered)
Anykonio$34.444.5★330 rev
Tsrarey Sunset Lamp Projector 180 Degree Rotation Sun Projection Light Led Night Light Floor Lamp with USB Port Sunset Lamps for Photography Party Bedroom Decor
Tsrarey$14.004.3★3,509 rev
Glivpny Mushroom Lamp Table Lamp for Night Stands Mid Century Modern Desk Lamps for Bedroom Vintage Dimmable Bedside Small Cute Lamps Cool Aesthetic House Warming Gifts New Home Decor (Orange)
Glivpny$37.584.6★671 rev
easeking LED Sunset Lamp - Sunset Lights Night Lights LED Projector Floor Lamp Atmosphere Light Night Light for Bedroom Livingroom Party Bar Store USB Charging
easeking$10.224.5★416 rev
xiaojuande Bedroom Mushroom lamp Medieval Modern Bedside Table lamp for Night Stands Vintage dimmable Small Lamps Cute Cool Desk Lamps Home Room Aesthetic Decor for Living Room(Orange)
xiaojuande$33.514.2★137 rev
Newest
by launch date
kvppvt Cute Small Mushroom Lamp PE Lampshade Ceramic Base Adjustable Light Color and Brightness with Power-Off Memory Safe USB Powered LED Mushroom Light for Bedroom Living Room (Orange)
kvppvt$21.5161 rev
Kotko Orange Mushroom Table Lamp for Bedroom; Retro Plastic Night Light
Kotko$32.7030 rev
xiaojuande Bedroom Mushroom lamp Medieval Modern Bedside Table lamp for Night Stands Vintage dimmable Small Lamps Cute Cool Desk Lamps Home Room Aesthetic Decor for Living Room(Orange)
xiaojuande$33.51137 rev
OIYN Smart RGBICW LED Corner Floor Lamp - 16 Million DIY Colors 68+ Scenes Music Sync App & Remote Control Color-Changing Ambient Lighting for Living Rooms Bedrooms and Gaming Rooms
OIYN$30.282,073 rev
L LOHAS LED Night Light 2 Pack Night Lights Plug into Wall 1600K Amber
L LOHAS LED$16.64312 rev
Trending
90-day click momentumkvppvt Cute Small Mushroom Lamp PE Lampshade Ceramic Base Adjustable Light Color and Brightness with Power-Off Memory Safe USB Powered LED Mushroom Light for Bedroom Living Room (Orange)
kvppvt$21.514.3★
Molemyn Sunset Lamp Projector with APP Control - 21 Color Changing LED Sunset Light 180 Adjustable for Photography Bedroom Decor Party Wedding Mood Lighting
Molemyn$12.164.1★
OIYN Smart RGBICW LED Corner Floor Lamp - 16 Million DIY Colors 68+ Scenes Music Sync App & Remote Control Color-Changing Ambient Lighting for Living Rooms Bedrooms and Gaming Rooms
OIYN$30.284.3★
BOHON LED Desk Lamp with USB Charging Port 3 Color Modes Fully Dim Yellow
BOHON$29.044.5★
![KQHBEN Orange Light Bulbs - [ 4 Pack ]- 9W60W Equivalent E26 Base LED Colored Light Bulb for Festivals Party Halloween Christmas Bar Events Home Decor](https://m.media-amazon.com/images/I/41wnr7A4UQL.jpg)
KQHBEN Orange Light Bulbs - [ 4 Pack ]- 9W60W Equivalent E26 Base LED Colored Light Bulb for Festivals Party Halloween Christmas Bar Events Home Decor
KQHBEN$9.544.5★
What buyers say about orange light
What buyers praise and complain about, mined from review topics.What buyers love
“Good brightness”
“Cute color”
“Very solid build quality”
“Assembly was easy”
“Good deal”
“Beautiful design”
“As advertised”
“EASY TO USE”
“remote works great”
“so I'd say they are very durable and long-lasting”
What buyers complain about
“Broke after a month”
“Bad quality”
“Not bright enough”
“These are YELLOW”
“Doesnt fit like it should”
“Kinda flimsy”
“was expecting something cheaper”
“Stops working”
“Flickers constantly”
“Connectivity is awful”
Top return reasons
Common questions
- Is orange light profitable to sell on Amazon United States?
- The niche generates $54K/yr across 37 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +34.1%. Flapen's verdict: Worth a look (51/100).
- How competitive is the orange light niche?
- 34 brands and 57 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in orange light?
- Top complaints mined from reviews: Durability, Quality-Overall, Brightness/Shine/Glow. The return rate is 3.5%.
- When does demand for orange light peak?
- Demand peaks in Jul–Sep–Oct; the busiest month runs 3.3× the quietest.
- What does it cost to enter the orange light niche?
- Listings span $7.08–$168.22; the average listing price is $32.12 (sweet spot $15–$100). The average incumbent carries 2,706 reviews — the moat a new listing must climb.