Is Orange Light profitable to sell on Amazon United States?

Flapen scores Orange Light 51 out of 100 on Amazon United States, a Maybe. Shoppers spend $54K a year across 37 tracked products. Amazon counts 3 of the 4 products launched in the last year as successful launches. Search demand grew +34.1% in the last 90 days.

How competitive is the Orange Light niche on Amazon United States?

34 brands and 57 sellers compete in Orange Light on Amazon United States. The top 5 Orange Light products take 48% of clicks, and the top 5 brands take 49%.

What do buyers complain about in Orange Light?

Orange Light buyers on Amazon United States complain most about Durability, Quality-Overall, and Brightness/Shine/Glow. Returns run at 3.5% of orders.

When does demand for Orange Light peak?

Search demand for Orange Light on Amazon United States peaks in Jul–Sep–Oct, and the busiest month runs 3.3× the quietest.

What does it cost to enter the Orange Light niche?

Orange Light sells for $32.12 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $7.08 to $168.22. The average product has 2,706 reviews, the count a new listing must catch up to.

Orange Light

Maybe

Products sell for $32.12 on average, inside the sweet spot. But shoppers spend only $54K a year here, so Orange Light is a Maybe.

Filters No Dominant Brand Low Review Barrier

Flapen Score: 51
51 / 100Top 35% of 9,536 Tools & Home Improvement niches · +3 vs the category median of 48
Market size: $54K/yr116K searches / yr
90-day growth: +34.1%search demand this quarter
Competition: 48%top-5 click share · 34 brands · 57 sellers

Flapen Score

Orange Light against its category

The dotted line is the Tools & Home Improvement average. Past it, Orange Light is stronger. Inside it, weaker.

51Maybe

This niche Category average

See the method

Market

The Orange Light market on Amazon at a glance

Shoppers on Amazon United States searched for Orange Light 116K times last year and spent an estimated $54K. The top 5 brands take 49% of clicks. Demand peaks in Jul–Sep–Oct. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +34.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months: 116K
Growth, 90 days vs prior 90: +34.1%
Conversion, latest week: 1.4%
Market size, estimated: $54Ka year
Peak month: October3.3× the quietest month
Top search term: orange light49K searches a year

02 · Price

A sale here is worth $32.12.

Listings sell for $32.12 on average, from $7.08 to $168.22. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $32.12 that is $0 to $3K a year per listing.

Average price: $32.12inside the $15 to $100 sweet spot
Price range: $7.08–$168.22
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 2K–2K
Units per listing a year: 0–100
Revenue per listing a year: $0–$3K
Returns: 3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #283 within Lamps & Shades. It carries 2,706 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings: 89%
Prime listings: 100%
Out of stock, average day: 1.3%
Average rank: #283in Lamps & Shades
Average rating: 4.34 starsAmazon United States average 4.42 stars
Average reviews: 2,706per listing
Listings tracked: 37

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 4
Successful launches: 3Amazon's first-year sales bar
Average brand age: 34 months

Products