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Orange Lamp

Fail

Buyers convert on only 1.0% of searches, so Orange Lamp is a Fail.

Flapen Score
49
49 / 100
Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 48
Market size
$201K/yr415K searches / yr
90-day growth
+2.4%search demand this quarter
Competition
54%top-5 click share · 22 brands · 37 sellers

Flapen Score

Orange Lamp against its category

The dotted line is the Tools & Home Improvement average. Past it, Orange Lamp is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Orange Lamp market on Amazon at a glance

Shoppers on Amazon United States searched for Orange Lamp 415K times last year and spent an estimated $201K. The top 5 brands take 57% of clicks. Demand peaks in Apr–Aug–Sep. Flapen scores it 49 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 415K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $201K a year.

Searches, last 12 months
415K
Growth, 90 days vs prior 90
+2.4%
Conversion, latest week
1.0%
Market size, estimated
$201Ka year
Peak month
August2.6× the quietest month
Top search term
orange lamp197K searches a year

02 · Price

A sale here is worth $49.80.

Listings sell for $49.80 on average, from $10.22 to $168.22. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $49.80 that is $5K to $12K a year per listing.

Average price
$49.80inside the $15 to $100 sweet spot
Price range
$10.22–$168.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$5K–$12K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #578 within Lamps & Shades. It carries 1,002 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
7.5%
Average rank
#578in Lamps & Shades
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
1,002per listing
Listings tracked
28

04 · Newcomers

Amazon counts 3 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
31 months

Products

Top Orange Lamp products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

$0$20K$40K$60K$80K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

37

Top-5 brand share

57%

Top 20: 98%

Top-5 click share

54%

Top 20: 91%

Open market

38%

  • Glivpny20%
  • Anykonio15%
  • MIXL9%
  • xiaojuande7%
  • easeking5%
  • Kotko5%

Demand

Orange Lamp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Aug, Sep · busiest ÷ quietest = 2.6×

Search terms

Top Orange Lamp search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • orange lamp197K/yr
  • orange lamps33K/yr
  • orange table lamp26K/yr
  • bauhaus lamp27K/yr
  • mid century modern desk lamp21K/yr
  • mid century desk lamp17K/yr
  • mcm desk lamp11K/yr
  • orange glass lamp8K/yr
  • burnt orange lamp8K/yr
  • nordic lamp9K/yr

Reviews and returns

What reviews say buyers love and hate about Orange Lamp

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Brightness/Shine/Glow”
11%of negative reviews mention “Durability”
3.3%of orders come back
“Doesnt last”
A buyer, on “Durability”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Orange Lamp questions

Answered from the same tracked data.