Is Orange Hard Hat profitable to sell on Amazon United States?

Flapen scores Orange Hard Hat 48 out of 100 on Amazon United States, a Fail. Shoppers spend $79K a year across 22 tracked products. Amazon counts 1 of the 2 products launched in the last year as successful launches. Search demand grew +4.6% in the last 90 days.

How competitive is the Orange Hard Hat niche on Amazon United States?

14 brands and 58 sellers compete in Orange Hard Hat on Amazon United States. The top 5 Orange Hard Hat products take 59% of clicks, and the top 5 brands take 76%.

What do buyers complain about in Orange Hard Hat?

Orange Hard Hat buyers on Amazon United States complain most about Advertised Vs Actual Product, Size-Overall, and Quality-Overall. Returns run at 3.1% of orders.

When does demand for Orange Hard Hat peak?

Search demand for Orange Hard Hat on Amazon United States peaks in Oct, and the busiest month runs 4.1× the quietest.

What does it cost to enter the Orange Hard Hat niche?

Orange Hard Hat sells for $32.37 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $11.55 to $103.14. The average product has 1,291 reviews, the count a new listing must catch up to.

Orange Hard Hat

Fail

Shoppers spend only $79K a year here, so Orange Hard Hat is a Fail.

Flapen Score: 48
48 / 100Ranks 4,568 of 9,536 Tools & Home Improvement niches · on the category median
Market size: $79K/yr36K searches / yr
90-day growth: +4.6%search demand this quarter
Competition: 59%top-5 click share · 14 brands · 58 sellers

Flapen Score

Orange Hard Hat against its category

The dotted line is the Tools & Home Improvement average. Past it, Orange Hard Hat is stronger. Inside it, weaker.

48Fail

This niche Category average

See the method

Market

The Orange Hard Hat market on Amazon at a glance

Shoppers on Amazon United States searched for Orange Hard Hat 36K times last year and spent an estimated $79K. The top 5 brands take 76% of clicks. Demand peaks in Oct. Flapen scores it 48 out of 100, a Fail.

01 · Demand

6.8% of searches ended in a purchase last week.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.

Searches, last 12 months: 36K
Growth, 90 days vs prior 90: +4.6%
Conversion, latest week: 6.8%
Market size, estimated: $79Ka year
Peak month: October4.1× the quietest month
Top search term: orange hard hat27K searches a year

02 · Price

A sale here is worth $32.37.

Listings sell for $32.37 on average, from $11.55 to $103.14. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $32.37 that is $3K to $8K a year per listing.

Average price: $32.37inside the $15 to $100 sweet spot
Price range: $11.55–$103.14
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 3K–3K
Units per listing a year: 100–250
Revenue per listing a year: $3K–$8K
Returns: 3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #345 within Head Protection. It carries 1,291 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings: 64%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #345in Head Protection
Average rating: 4.47 starsAmazon United States average 4.42 stars
Average reviews: 1,291per listing
Listings tracked: 22

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months: 2
Successful launches: 1Amazon's first-year sales bar
Average brand age: 67 months

Products