Is Orange Halloween Lights profitable to sell on Amazon United States?

Flapen scores Orange Halloween Lights 61 out of 100 on Amazon United States, a Maybe. Shoppers spend $321K a year across 55 tracked products. Amazon counts 0 of the 4 products launched in the last year as successful launches. Search demand grew +71.2% in the last 90 days.

How competitive is the Orange Halloween Lights niche on Amazon United States?

37 brands and 44 sellers compete in Orange Halloween Lights on Amazon United States. The top 5 Orange Halloween Lights products take 35% of clicks, and the top 5 brands take 54%.

What do buyers complain about in Orange Halloween Lights?

Orange Halloween Lights buyers on Amazon United States complain most about Durability, Functionality-Overall, and Bulb Flicker/Dimming/Color. Returns run at 4.3% of orders.

When does demand for Orange Halloween Lights peak?

Search demand for Orange Halloween Lights on Amazon United States peaks in Sep–Oct–Nov, and the busiest month runs 52.8× the quietest.

What does it cost to enter the Orange Halloween Lights niche?

Orange Halloween Lights sells for $14.01 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $5.55 to $34.44. The average product has 2,759 reviews, the count a new listing must catch up to.

Orange Halloween Lights

Maybe

The top 5 brands take only 54% of clicks. But returns run at 4.3% of orders, so Orange Halloween Lights is a Maybe.

Filters No Dominant Brand

Flapen Score: 61
61 / 100Top 6% of 9,536 Tools & Home Improvement niches · +13 vs the category median of 48
Market size: $321K/yr716K searches / yr
90-day growth: +71.2%search demand this quarter
Competition: 35%top-5 click share · 37 brands · 44 sellers

Flapen Score

Orange Halloween Lights against its category

The dotted line is the Tools & Home Improvement average. Past it, Orange Halloween Lights is stronger. Inside it, weaker.

61Maybe

This niche Category average

See the method

Market

The Orange Halloween Lights market on Amazon at a glance

Shoppers on Amazon United States searched for Orange Halloween Lights 716K times last year and spent an estimated $321K. The top 5 brands take 54% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 716K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +71.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $321K a year.

Searches, last 12 months: 716K
Growth, 90 days vs prior 90: +71.2%
Conversion, latest week: 3.2%
Market size, estimated: $321Ka year
Peak month: October52.8× the quietest month
Top search term: orange lights127K searches a year

02 · Price

A sale here is worth $14.01.

Listings sell for $14.01 on average, from $5.55 to $34.44. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At $14.01 that is $11K to $14K a year per listing.

Average price: $14.01under the $15 to $100 sweet spot
Price range: $5.55–$34.44
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 60K–80K
Units per listing a year: 750–1,000
Revenue per listing a year: $11K–$14K
Returns: 4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 26.8% of listings are out of stock. The average listing ranks #506 within String Lights. It carries 2,759 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings: 87%
Prime listings: 100%
Out of stock, average day: 26.8%
Average rank: #506in String Lights
Average rating: 4.46 starsAmazon United States average 4.42 stars
Average reviews: 2,759per listing
Listings tracked: 55

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months: 4
Successful launches: 0Amazon's first-year sales bar
Average brand age: 40 months

Products