Is orange candles profitable to sell on Amazon United States?

The niche generates $207K/yr across 139 tracked products. 4 of 26 products launched in the last 360 days are still selling. 90-day search growth is +7.1%. Flapen's verdict: Worth a look (62/100).

How competitive is the orange candles niche?

91 brands and 121 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 23% of demand.

What do buyers complain about in orange candles?

Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 2.9%.

When does demand for orange candles peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 5.5× the quietest.

What does it cost to enter the orange candles niche?

Listings span $5.23–$37.86; the average listing price is $17.12 (sweet spot $15–$100). The average incumbent carries 998 reviews — the moat a new listing must climb.

orange candles

Worth a look

Shows no brand lock-in (top 5 brands take 23% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible23%

top-5 brand share — no brand owns this niche

Competition

Incredible15%

top-5 click share — an open shelf

Avg price

Great$17.12

avg listing price — sweet spot $15–$100

Price range

Good$5.23–$37.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good998.17

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.9%

return rate — above 5% kills the launch gate

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Market size

Okay$207K

$207K/yr · 329K searches

Growth

Okay+7.1%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, orange candles is a $207K/yr Amazon United States market (329K searches/yr). The top 5 brands hold 23% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 62/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

orange candles market data

Units sold / yr: 15K–20K; avg 0–100/product
Revenue / yr: $257K–$342K; units × avg price
Conversion rate: 3.7%
Avg BSR: #266
Page quality: 0%
Prime: 99%
Sponsored: 90%
Out of stock: 12.5%
Avg brand age: 42 months
Avg seller age: 156 days

Competition & brand share

Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.

Brands

91 rising

Sellers

121

Top-5 brand share

23%

Top 20: 59%

Top-5 click share

15%

Top 20: 40%

Open market

73%

Sihuida5%
NURADA5%
pliadvbu4%
Viyffo4%
KONNI4%
MOZEAL4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.1% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 5.5×

Open Trend

Top orange candles search terms

orange candles112K/yr -0.0%3.0% conv.
orange candle40K/yr +9.2%2.9% conv.
orange taper candles26K/yr +9.8%6.8% conv.
burnt orange candles14K/yr -11.2%1.1% conv.
orange pillar candles23K/yr +5.5%2.4% conv.
orange flameless candles20K/yr +80.4%1.7% conv.
orange candle sticks10K/yr +42.9%5.1% conv.
orange candlesticks12K/yr -24.4%5.3% conv.
orange led candles8K/yr +77.0%1.5% conv.
burnt orange candle4K/yr +11.9%0.7% conv.

All search terms

Top orange candles products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

12Pack 10 Inch Orange Taper Candles Unscented Dripless for Home Decor for Halloween Party Holiday Decoration Formal Events

pliadvbu$9.674.8★9 rev

Chloefu LAN Orange Blossom Candle Natural Soy Scented Candles for Stress Relief Holiday Candle Gifts 55 Hours Smokeless Long Lasting Burning Great Gift for Women & Men

Chloefu LAN$20.173.7★40 rev

KONNI Beeswax Pillar Candles Hand Rolled Orange Candle 3 Pack 2 x 4 inch

KONNI$13.783.7★99 rev

NURADA Flameless Candles with Remote and Timer - 3D Wick Unbreakable Acrylic Battery Operated LED Pillar Battery Candles for Fall Thanksgiving Dinner Tables Wedding Party Home Decor - Orange 2 Pack

NURADA$11.964.5★3,601 rev

LYOBATH 4 Pack Orange Taper Candles - Taper Candles 10 Inch Dripless Smokeless & Unscented - 8 Hours Long Burning - Ideal for Weddings Dinner Parties and Home Decor

LYOBATH$9.784.3★2,438 rev

Newest

by launch date

Bath & Body Works Single Wick Candle Sweet Orange & Agave Candle Long-Lasting Burn Up to 45 Hours Exclusively Fragranced Soy Wax Blend 8 oz - 1 Pack

Bath & Body Works$15.8935 rev

5mo ago

Orange Blossom Scented Candle for Home Soy Wax Candle Aromatherapy Candle Gift for Women Men 7oz

FF FRAGRFLOWING$10.0019 rev

7mo ago

Leor & Lair Orange Taper Candles 4 Pack 10 Inch Unscented

Leor & Lair$8.66503 rev

11mo ago

Stonebriar Unscented Pillar Candles 65 Hour Burn Time Long-Lasting Wax Candles for Weddings Holidays Home Dcor & Special Events Pack of 6 Orange 3 x 6

Stonebriar$28.0287 rev

11mo ago

2WDECOR 6 Pack Battery Operated Flameless Drip Candles with Timer Orange

2WDECOR$9.926 rev

12mo ago

What buyers say about orange candles

What buyers praise and complain about, mined from review topics.

What buyers love

Smell47%

“Beautiful fragrance”

Brightness/Shine/Glow12%

“Great Candles”

Quality-Overall7%

“the jar is very good quality”

Color7%

“Colors were vibrant”

Value For Money4%

“price is affordable”

Gifting Purpose2%

“great for gifts”

Advertised Vs Actual Product2%

“Looks exactly as pictured”

Durability2%

“they very durable”

Size-Overall1%

“good size”

Design-Overall1%

“Love the aesthetic”

What buyers complain about

Smell41%

“Strong odor”

Size-Overall13%

“Really small”

Value For Money9%

“Way over priced for what you get”

Color4%

“Color not solid”

Quality-Overall3%

“the quality is so much lower now”

Flammable3%

“Potential fire hazard”

Durability2%

“These break easily”

Thickness1%

“Thin”

Functionality-Overall1%

“Didnt work for me”

Strength1%

“Not to strong”

Top return reasons

Size-Overall31%

Smell24%

Color20%

Advertised Vs Actual Product7%

Value For Money4%

Quality-Overall2%

Functionality-Overall2%

Display Colors2%

Defective Material/Parts1%

Thin1%

Common questions

Is orange candles profitable to sell on Amazon United States?: The niche generates $207K/yr across 139 tracked products. 4 of 26 products launched in the last 360 days are still selling. 90-day search growth is +7.1%. Flapen's verdict: Worth a look (62/100).
How competitive is the orange candles niche?: 91 brands and 121 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 23% of demand.
What do buyers complain about in orange candles?: Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 2.9%.
When does demand for orange candles peak?: Demand peaks in Sep–Oct–Nov; the busiest month runs 5.5× the quietest.
What does it cost to enter the orange candles niche?: Listings span $5.23–$37.86; the average listing price is $17.12 (sweet spot $15–$100). The average incumbent carries 998 reviews — the moat a new listing must climb.