Is Orange Candles profitable to sell on Amazon United States?

Flapen scores Orange Candles 62 out of 100 on Amazon United States, a Maybe. Shoppers spend $207K a year across 139 tracked products. Amazon counts 4 of the 26 products launched in the last year as successful launches. Search demand grew +7.1% in the last 90 days.

How competitive is the Orange Candles niche on Amazon United States?

91 brands and 121 sellers compete in Orange Candles on Amazon United States. The top 5 Orange Candles products take 15% of clicks, and the top 5 brands take 23%.

What do buyers complain about in Orange Candles?

Orange Candles buyers on Amazon United States complain most about Smell, Size-Overall, and Value For Money. Returns run at 2.9% of orders.

When does demand for Orange Candles peak?

Search demand for Orange Candles on Amazon United States peaks in Sep–Oct–Nov, and the busiest month runs 5.5× the quietest.

What does it cost to enter the Orange Candles niche?

Orange Candles sells for $17.12 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $5.23 to $37.86. The average product has 998 reviews, the count a new listing must catch up to.

Orange Candles

Maybe

The top 5 brands take only 23% of clicks. But demand is soft, at +7.1% this quarter, so Orange Candles is a Maybe.

Filters No Dominant Brand

Flapen Score: 62
62 / 100Top 5% of 9,536 Tools & Home Improvement niches · +14 vs the category median of 48
Market size: $207K/yr329K searches / yr
90-day growth: +7.1%search demand this quarter
Competition: 15%top-5 click share · 91 brands · 121 sellers

Flapen Score

Orange Candles against its category

The dotted line is the Tools & Home Improvement average. Past it, Orange Candles is stronger. Inside it, weaker.

62Maybe

This niche Category average

See the method

Market

The Orange Candles market on Amazon at a glance

Shoppers on Amazon United States searched for Orange Candles 329K times last year and spent an estimated $207K. The top 5 brands take 23% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 329K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $207K a year.

Searches, last 12 months: 329K
Growth, 90 days vs prior 90: +7.1%
Conversion, latest week: 3.7%
Market size, estimated: $207Ka year
Peak month: October5.5× the quietest month
Top search term: orange candles112K searches a year

02 · Price

A sale here is worth $17.12.

Listings sell for $17.12 on average, from $5.23 to $37.86. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 0 to 100 of them. At $17.12 that is $0 to $2K a year per listing.

Average price: $17.12inside the $15 to $100 sweet spot
Price range: $5.23–$37.86
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 15K–20K
Units per listing a year: 0–100
Revenue per listing a year: $0–$2K
Returns: 2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #266 within Novelty Lighting. It carries 998 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings: 90%
Prime listings: 99%
Out of stock, average day: 12.5%
Average rank: #266in Novelty Lighting
Average rating: 4.35 starsAmazon United States average 4.42 stars
Average reviews: 998per listing
Listings tracked: 139

04 · Newcomers

Amazon counts 4 of last year's 26 launches as successful.

26 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months: 26
Successful launches: 4Amazon's first-year sales bar
Average brand age: 42 months

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