Is orange and purple halloween lights outdoor profitable to sell on Amazon United States?

The niche generates $48K/yr across 14 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +188.5%. Flapen's verdict: Skip it (44/100).

How competitive is the orange and purple halloween lights outdoor niche?

13 brands and 15 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in orange and purple halloween lights outdoor?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Suitable For Outdoor. The return rate is 4.1%.

When does demand for orange and purple halloween lights outdoor peak?

Demand peaks in Sep–Oct; the busiest month runs 141.8× the quietest.

What does it cost to enter the orange and purple halloween lights outdoor niche?

Listings span $6.03–$25.64; the average listing price is $14.25 (sweet spot $15–$100). The average incumbent carries 1,727 reviews — the moat a new listing must climb.

orange and purple halloween lights outdoor

Skip it

A small market ($48K/yr) — this niche doesn't clear our bar today.

Growth

Incredible+188.5%

90-day search growth — must beat 0% to launch

Avg price

Good$14.25

avg listing price — sweet spot $15–$100

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Price range

Good$6.03–$25.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,727

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Returns

Okay4.1%

return rate — above 5% kills the launch gate

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad72%

top-5 click share — a locked-up shelf

Market size

Bad$48K

$48K/yr · 111K searches

Signals Trending

According to Flapen's Amazon United States niche tracking, orange and purple halloween lights outdoor is a $48K/yr Amazon United States market (111K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 44/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

orange and purple halloween lights outdoor market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: $143K–$178K; units × avg price
Conversion rate: 3.0%
Avg BSR: #714
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 20.0%
Avg brand age: 32 months
Avg seller age: 274 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

13 falling

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

23%

TW SHINE36%
Nisocy11%
Brightown10%
Dazzle Bright8%
YULETIME8%
LAMPHOME5%

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — +188.5% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 141.8×

Open Trend

Top orange and purple halloween lights outdoor search terms

orange and purple halloween lights42K/yr +248.3%2.3% conv.
purple and orange lights11K/yr +175.6%1.9% conv.
orange and purple lights10K/yr +93.0%2.2% conv.
purple and orange halloween lights39K/yr +346.2%1.4% conv.
purple and orange string lights5K/yr +85.1%1.8% conv.
purple and orange outdoor lights2K/yr +394.4%0.0% conv.
orange and purple halloween lights outdoor2K/yr >1,000%0.0% conv.
purple and orange led halloween lights255/yr +0.0%0.0% conv.

All search terms

Top orange and purple halloween lights outdoor products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TW SHINE Purple and Orange Halloween Lights 20FT 100 Count Incandescent Mini String Lights Waterproof Halloween Decorations for Outdoor Indoor Patio Home Party Garden Yard Decor

TW SHINE$12.614.5★5,260 rev

Nisocy LED String Lights Outdoor Waterproof Purple Orange Fairy Lights with Plug Connectable Christmas Tree Lights for Patio Garden Bedroom Wedding Party Decor (66FT)

Nisocy$8.364.7★1,143 rev

Purple and Orange Halloween Lights 20FT 100 Count Halloween String Lights Connectable Waterproof Incandescent Mini Light Halloween Decorations for Indoor Outdoor Haunted House Party Patio Yard Tree

Brightown$10.044.7★36 rev

DAZZLE BRIGHT Halloween 300 LED String Lights 100FT String Lights with 8 Lighting Modes Halloween Decorations for Party Carnival Supplies Outdoor Yard Garden Decor (Purple & Orange)

Dazzle Bright$15.884.4★8,545 rev

YULETIME 200 Orange Purple Halloween Lights 2-Set 21 ft 100 ct Black Wire

YULETIME$20.304.5★1,260 rev

Newest

by launch date

Purple and Orange Halloween Lights 20FT 100 Count Halloween String Lights Connectable Waterproof Incandescent Mini Light Halloween Decorations for Indoor Outdoor Haunted House Party Patio Yard Tree

Brightown$10.0436 rev

1mo ago

LAMPHOME Orange Purple Halloween String Lights Outdoor 32.5FT 100 LED Waterproof Christmas Lights with 16 Lighting Modes for Halloween Garden Party Christmas Xmas Tree Lights Decor

LAMPHOME$15.00222 rev

11mo ago

Taoushuleng Halloween String Lights 66FT 200 LED - Purple Orange Fairy Lights with Remote 8 Modes & Timer Waterproof Plug Connectable Mini Lights for Outdoor Indoor Party Yard Patio Decor

Taoushuleng$13.4833 rev

11mo ago

Kelumi Halloween String Lights Battery Operated Orange and Purple Fairy Lights with Timer Waterproof 9.8ft 30 LED Halloween Decorations for Outdoor Indoor Patio Party Garden Yard Decor

Kelumi$6.03258 rev

1y ago

Nisocy LED String Lights Outdoor Waterproof Purple Orange Fairy Lights with Plug Connectable Christmas Tree Lights for Patio Garden Bedroom Wedding Party Decor (66FT)

Nisocy$8.361,143 rev

1y ago

What buyers say about orange and purple halloween lights outdoor

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow28%

“Such BEAUTIFUL lights”

Design-Overall13%

“Cute decor”

Color11%

“Beautiful bright colors”

Value For Money11%

“Works well and a great deal”

Efficiency10%

“Worked well”

Size-Overall5%

“Fits the space”

Water Resistance3%

“not exposed to rain”

Comfort-Overall3%

“It is so cozy”

Quality-Overall3%

“GOOD QUALITY”

Ease Of Use3%

“Easy to unroll and roll”

What buyers complain about

Size-Overall25%

“They are small”

Quality-Overall25%

“Junk”

Suitable For Outdoor25%

“cant be used practically for anything outdoors”

Top return reasons

Color42%

Functionality-Overall13%

Bulb Flicker/Dimming/Color12%

Size-Overall11%

Advertised Vs Actual Product9%

Value For Money5%

Product Condition4%

Brightness/Shine/Glow1%

Quality-Overall1%

Socket/Port/Plug1%

Common questions

Is orange and purple halloween lights outdoor profitable to sell on Amazon United States?: The niche generates $48K/yr across 14 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +188.5%. Flapen's verdict: Skip it (44/100).
How competitive is the orange and purple halloween lights outdoor niche?: 13 brands and 15 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in orange and purple halloween lights outdoor?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Suitable For Outdoor. The return rate is 4.1%.
When does demand for orange and purple halloween lights outdoor peak?: Demand peaks in Sep–Oct; the busiest month runs 141.8× the quietest.
What does it cost to enter the orange and purple halloween lights outdoor niche?: Listings span $6.03–$25.64; the average listing price is $14.25 (sweet spot $15–$100). The average incumbent carries 1,727 reviews — the moat a new listing must climb.