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Orange and Purple Halloween Lights

Fail

Shoppers spend only $36K a year here, so Orange and Purple Halloween Lights is a Fail.

Filters Trending
Flapen Score
43
43 / 100
Ranks 6,589 of 9,536 Tools & Home Improvement niches · −5 vs the category median of 48
Market size
$36K/yr91K searches / yr
90-day growth
+236.0%search demand this quarter
Competition
72%top-5 click share · 12 brands · 13 sellers

Flapen Score

Orange and Purple Halloween Lights against its category

The dotted line is the Tools & Home Improvement average. Past it, Orange and Purple Halloween Lights is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Orange and Purple Halloween Lights market on Amazon at a glance

Shoppers on Amazon United States searched for Orange and Purple Halloween Lights 91K times last year and spent an estimated $36K. The top 5 brands take 72% of clicks. Demand peaks in Sep–Oct. Flapen scores it 43 out of 100, a Fail.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +236.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
+236.0%
Conversion, latest week
2.9%
Market size, estimated
$36Ka year
Peak month
October205.7× the quietest month
Top search term
orange and purple halloween lights42K searches a year

02 · Price

A sale here is worth $13.56.

Listings sell for $13.56 on average, from $6.03 to $24.82. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $13.56 that is $1K to $3K a year per listing.

Average price
$13.56under the $15 to $100 sweet spot
Price range
$6.03–$24.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.7% of listings are out of stock. The average listing ranks #664 within String Lights. It carries 2,445 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
21.7%
Average rank
#664in String Lights
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
2,445per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Orange and Purple Halloween Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

$0$4K$7K$11K$14K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

13

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

23%

  • TW SHINE34%
  • Dazzle Bright10%
  • Nisocy10%
  • Brightown10%
  • YULETIME7%
  • LAMPHOME6%

Demand

Orange and Purple Halloween Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 205.7×

Search terms

Top Orange and Purple Halloween Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • orange and purple halloween lights42K/yr
  • purple and orange lights11K/yr
  • purple and orange halloween lights39K/yr

Reviews and returns

What reviews say buyers love and hate about Orange and Purple Halloween Lights

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Brightness/Shine/Glow”
50%of negative reviews mention “Suitable For Outdoor”
4.0%of orders come back
“cant be used practically for anything outdoors”
A buyer, on “Suitable For Outdoor”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Orange and Purple Halloween Lights questions

Answered from the same tracked data.