Is Optime 105 profitable to sell on Amazon United States?

Flapen scores Optime 105 37 out of 100 on Amazon United States, a Fail. Shoppers spend $66K a year across 20 tracked products. Search demand grew -16.0% in the last 90 days.

How competitive is the Optime 105 niche on Amazon United States?

7 brands and 161 sellers compete in Optime 105 on Amazon United States. The top 5 Optime 105 products take 58% of clicks, and the top 5 brands take 95%.

What do buyers complain about in Optime 105?

Optime 105 buyers on Amazon United States complain most about Size-Overall, Noise Level, and Comfort-Overall. Returns run at 2.0% of orders.

When does demand for Optime 105 peak?

Search demand for Optime 105 on Amazon United States is steady all year. The busiest month runs 1.8× the quietest.

What does it cost to enter the Optime 105 niche?

Optime 105 sells for $38.92 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $18.88 to $142.24. The average product has 21,110 reviews, the count a new listing must catch up to.

Optime 105

Fail

The top 5 brands take 95% of clicks, so Optime 105 is a Fail.

Flapen Score: 37
37 / 100Ranks 8,329 of 9,536 Tools & Home Improvement niches · −11 vs the category median of 48
Market size: $66K/yr45K searches / yr
90-day growth: -16.0%search demand this quarter
Competition: 58%top-5 click share · 7 brands · 161 sellers

Flapen Score

Optime 105 against its category

The dotted line is the Tools & Home Improvement average. Past it, Optime 105 is stronger. Inside it, weaker.

37Fail

This niche Category average

See the method

Market

The Optime 105 market on Amazon at a glance

Shoppers on Amazon United States searched for Optime 105 45K times last year and spent an estimated $66K. The top 5 brands take 95% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.

Searches, last 12 months: 45K
Growth, 90 days vs prior 90: -16.0%
Conversion, latest week: 3.8%
Market size, estimated: $66Ka year
Peak month: May1.8× the quietest month
Top search term: optime 10531K searches a year

02 · Price

A sale here is worth $38.92.

Listings sell for $38.92 on average, from $18.88 to $142.24. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $38.92 that is $4K to $10K a year per listing.

Average price: $38.92inside the $15 to $100 sweet spot
Price range: $18.88–$142.24
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 2K–2K
Units per listing a year: 100–250
Revenue per listing a year: $4K–$10K
Returns: 2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #72 within Hearing Protection. It carries 21,110 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings: 85%
Prime listings: 85%
Out of stock, average day: 0.0%
Average rank: #72in Hearing Protection
Average rating: 4.62 starsAmazon United States average 4.42 stars
Average reviews: 21,110per listing
Listings tracked: 20