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On Off Magnet

Maybe

Products sell for $58.22 on average, inside the sweet spot. But demand is soft, at -12.5% this quarter, so On Off Magnet is a Maybe.

Flapen Score
51
51 / 100
Top 35% of 9,536 Tools & Home Improvement niches · +3 vs the category median of 48
Market size
$142K/yr114K searches / yr
90-day growth
-12.5%search demand this quarter
Competition
41%top-5 click share · 12 brands · 59 sellers

Flapen Score

On Off Magnet against its category

The dotted line is the Tools & Home Improvement average. Past it, On Off Magnet is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The On Off Magnet market on Amazon at a glance

Shoppers on Amazon United States searched for On Off Magnet 114K times last year and spent an estimated $142K. The top 5 brands take 90% of clicks. Demand peaks in Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $142K a year.

Searches, last 12 months
114K
Growth, 90 days vs prior 90
-12.5%
Conversion, latest week
2.1%
Market size, estimated
$142Ka year
Peak month
December1.5× the quietest month
Top search term
magswitch32K searches a year

02 · Price

A sale here is worth $58.22.

Listings sell for $58.22 on average, from $10.22 to $213.34. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $58.22 that is $0 to $6K a year per listing.

Average price
$58.22inside the $15 to $100 sweet spot
Price range
$10.22–$213.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #260 within Welding & Soldering. It carries 263 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
87%
Out of stock, average day
1.1%
Average rank
#260in Welding & Soldering
Average rating
4.22 starsAmazon United States average 4.42 stars
Average reviews
263per listing
Listings tracked
39

04 · Newcomers

Amazon counts 2 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
2Amazon's first-year sales bar
Average brand age
49 months

Products

Top On Off Magnet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$8K$13K$17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

59

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

41%

Top 20: 86%

Open market

6%

  • Magswitch48%
  • DTLHCNCT20%
  • Magnetpro15%
  • TZSTARJIMAG5%
  • YESWELDER4%
  • AWANR3%
  • Open — no brand owns it (6 brands, 6%)

Demand

On Off Magnet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top On Off Magnet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magswitch32K/yr
  • on off magnet20K/yr
  • switchable magnet17K/yr
  • switch magnet8K/yr
  • mag switch11K/yr
  • mag switch magnet9K/yr
  • magswitch magnets9K/yr
  • on/off magnet4K/yr
  • mag switches woodworking3K/yr

Reviews and returns

What reviews say buyers love and hate about On Off Magnet

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Strength”
21%of negative reviews mention “Strength”
1.5%of orders come back
“Very weak”
A buyer, on “Strength”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common On Off Magnet questions

Answered from the same tracked data.