Is on air sign profitable to sell on Amazon United States?

The niche generates $134K/yr across 22 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -2.0%. Flapen's verdict: Skip it (45/100).

How competitive is the on air sign niche?

19 brands and 23 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in on air sign?

Top complaints mined from reviews: Quality-Overall, Durability, Battery Life. The return rate is 3.0%.

When does demand for on air sign peak?

Demand peaks in Dec; the busiest month runs 1.5× the quietest.

What does it cost to enter the on air sign niche?

Listings span $6.71–$49.45; the average listing price is $24.61 (sweet spot $15–$100). The average incumbent carries 237 reviews — the moat a new listing must climb.

on air sign

Skip it

Soft demand (-2.0% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$24.61

avg listing price — sweet spot $15–$100

Review moat

Great236.95

avg incumbent reviews — the moat a new listing must climb

Price range

Great$6.71–$49.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Returns

Okay3.0%

return rate — above 5% kills the launch gate

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$134K

$134K/yr · 267K searches

Conversion

Okay2.0%

search→purchase rate — share of searches ending in a sale

Growth

Bad-2.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, on air sign is a $134K/yr Amazon United States market (267K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

on air sign market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $148K–$197K; units × avg price
Conversion rate: 2.0%
Avg BSR: #1,141
Page quality: 0%
Prime: 95%
Sponsored: 91%
Out of stock: 0.0%
Avg brand age: 33 months
Avg seller age: 167 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 flat

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

57%

Top 20: 98%

Open market

24%

DMKYDM49%
LEBURRY7%
SIPTPNLEI6%
SYLHOME5%
ASSHNMOR5%
Alfoto Share your dreams4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.0% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.5×

Open Trend

Top on air sign search terms

on air sign123K/yr +1.1%2.1% conv.
on air sign with remote47K/yr +5.7%2.5% conv.
on air light28K/yr -21.1%1.8% conv.
on air22K/yr -1.9%1.7% conv.
on air light sign16K/yr -2.5%1.1% conv.
live sign8K/yr -5.9%0.7% conv.
on the air light up sign8K/yr -14.9%2.4% conv.
on air sign battery powered5K/yr +0.0%2.6% conv.
on air light up sign4K/yr +17.4%1.3% conv.
on the air sign3K/yr -17.4%2.4% conv.

All search terms

Top on air sign products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ON AIR LED Light Recording Warning Sign - Simple ON/OFF Switch - Up Lighted Broadcast Sign for Studio/Home/Company/Desk or Wall Decor

DMKYDM$20.194.6★586 rev

DMKYDM ON AIR Signs Light Studio LED Illuminated Decorative Simple Easy ON/Off Switch for Recording Radio Bar Pub Home Decoration

DMKYDM$19.944.6★400 rev

On Air Light Sign Lighted Recording and Broadcast Warning Indicator for Home Studio Company Desk or Wall Decor Black with Remote Control

DMKYDM$26.964.2★498 rev

ON AIR Neon Sign - Live On Air Sign for Streaming/Gaming/Recording Studio Decor - LED Streaming Lights for Streamers/Gamers/Influencers - USB Powered with On/Off Switch On Air Light Sign

LEBURRY$24.754.6★153 rev

SIPTPNLEI$49.454.3★47 rev

Newest

by launch date

ON AIR Sign LED Light Box for Podcast Studio

MESHMOOZ$21.4810 rev

3mo ago

Rechargeable Dimmable ON AIR Sign Light Recording in Progress & Light Box Sign YouTube Play Button Decor Do Not Disturb for Recording Booth/Studio/Home

HaisuLume$16.402 rev

4mo ago

Retro ON AIR Light Sign USB Powered Recording LED Light Up Signs for Podcast Studio Game Room Bar Man Cave & Home Office Record Neon Wall Decor

KADAFAGO$26.192 rev

5mo ago

On Air LED Neon Sign USB Powered Dimmable Decor Light for Music Recording Studio Podcast Background Bar Pub Club Garage Home Party & Wall Decor Perfect LED Gift (16.1 x 7.4)

MHneonsign$20.7436 rev

6mo ago

Live On Air Neon Sign for Wall USB Powered Neon Light for Streaming/Gaming/Recording Studio Decor Streaming Lights for Streamers/Gamers/Influencers On Air LED Sign for Man Cave &Game Room Decor

MuShang$19.6216 rev

11mo ago

What buyers say about on air sign

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow24%

“Bright and the perfect size”

Advertised Vs Actual Product10%

“Works as advertised”

Size-Overall7%

“its the perfect size”

Design-Overall7%

“Works and looks great”

Efficiency6%

“double-sided tape to concrete works fine”

Quality-Overall6%

“feels well made”

Ease Of Use6%

“It was very useful”

Remote Control4%

“Great addition to our home studio and it has a remote to turn it on and off”

Value For Money4%

“Its definitely worth the purchase”

Assembly/Installation3%

“It's easy to install”

What buyers complain about

Quality-Overall21%

“Cheap unit”

Durability19%

“Broken within a month”

Battery Life19%

“I agree with other reviewers when in the remote switch position the batteries drain ridiculously fast”

Size-Overall8%

“Way too big”

Brightness/Shine/Glow8%

“The issue I have is that it is too bright for my use”

Socket/Port/Plug4%

“it doesn't come with an AC plug”

Advertised Vs Actual Product4%

“It did not come with stand as advertised”

Connectivity-Overall4%

“Batteries contacts disconnected”

Heating2%

“Thank goodness I was sitting at my desk working because the cord became extremely hot end to end”

Functionality-Overall2%

“would not work”

Top return reasons

Size-Overall24%

Functionality-Overall16%

Brightness/Shine/Glow14%

Defective Material/Parts12%

Advertised Vs Actual Product8%

Quality-Overall5%

Charging4%

Color3%

Value For Money3%

Battery Life2%

Common questions

Is on air sign profitable to sell on Amazon United States?: The niche generates $134K/yr across 22 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -2.0%. Flapen's verdict: Skip it (45/100).
How competitive is the on air sign niche?: 19 brands and 23 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in on air sign?: Top complaints mined from reviews: Quality-Overall, Durability, Battery Life. The return rate is 3.0%.
When does demand for on air sign peak?: Demand peaks in Dec; the busiest month runs 1.5× the quietest.
What does it cost to enter the on air sign niche?: Listings span $6.71–$49.45; the average listing price is $24.61 (sweet spot $15–$100). The average incumbent carries 237 reviews — the moat a new listing must climb.