Is Olive Drab Spray Paint profitable to sell on Amazon United States?

Flapen scores Olive Drab Spray Paint 46 out of 100 on Amazon United States, a Fail. Shoppers spend $219K a year across 15 tracked products. Search demand grew +11.7% in the last 90 days.

How competitive is the Olive Drab Spray Paint niche on Amazon United States?

4 brands and 100 sellers compete in Olive Drab Spray Paint on Amazon United States. The top 5 Olive Drab Spray Paint products take 67% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Olive Drab Spray Paint?

Olive Drab Spray Paint buyers on Amazon United States complain most about Color, Paint Quality, and Spray/Flow. Returns run at 0.4% of orders.

When does demand for Olive Drab Spray Paint peak?

Search demand for Olive Drab Spray Paint on Amazon United States peaks in Sep, and the busiest month runs 1.8× the quietest.

What does it cost to enter the Olive Drab Spray Paint niche?

Olive Drab Spray Paint sells for $15.79 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $5.91 to $46.75. The average product has 3,254 reviews, the count a new listing must catch up to.

Olive Drab Spray Paint

Fail

The top 5 brands take 100% of clicks, so Olive Drab Spray Paint is a Fail.

Flapen Score: 46
46 / 100Ranks 5,399 of 9,536 Tools & Home Improvement niches · −2 vs the category median of 48
Market size: $219K/yr210K searches / yr
90-day growth: +11.7%search demand this quarter
Competition: 67%top-5 click share · 4 brands · 100 sellers

Flapen Score

Olive Drab Spray Paint against its category

The dotted line is the Tools & Home Improvement average. Past it, Olive Drab Spray Paint is stronger. Inside it, weaker.

46Fail

This niche Category average

See the method

Market

The Olive Drab Spray Paint market on Amazon at a glance

Shoppers on Amazon United States searched for Olive Drab Spray Paint 210K times last year and spent an estimated $219K. All 4 brands take every click. Demand peaks in Sep. Flapen scores it 46 out of 100, a Fail.

01 · Demand

6.6% of searches ended in a purchase last week.

Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $219K a year.

Searches, last 12 months: 210K
Growth, 90 days vs prior 90: +11.7%
Conversion, latest week: 6.6%
Market size, estimated: $219Ka year
Peak month: September1.8× the quietest month
Top search term: camo spray paint53K searches a year

02 · Price

A sale here is worth $15.79.

Listings sell for $15.79 on average, from $5.91 to $46.75. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $15.79 that is $12K to $16K a year per listing.

Average price: $15.79inside the $15 to $100 sweet spot
Price range: $5.91–$46.75
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 13K–15K
Units per listing a year: 750–1,000
Revenue per listing a year: $12K–$16K
Returns: 0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

13% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #94 within Paint & Primer. It carries 3,254 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings: 13%
Prime listings: 93%
Out of stock, average day: 0.0%
Average rank: #94in Paint & Primer
Average rating: 4.55 starsAmazon United States average 4.42 stars
Average reviews: 3,254per listing
Listings tracked: 15