Skip to content

Oil Rubbed Bronze Towel Bar

Fail

Returns run at 5.7% of orders, so Oil Rubbed Bronze Towel Bar is a Fail.

Flapen Score
48
48 / 100
Ranks 4,568 of 9,536 Tools & Home Improvement niches · on the category median
Market size
$146K/yr140K searches / yr
90-day growth
+2.3%search demand this quarter
Competition
41%top-5 click share · 23 brands · 37 sellers

Flapen Score

Oil Rubbed Bronze Towel Bar against its category

The dotted line is the Tools & Home Improvement average. Past it, Oil Rubbed Bronze Towel Bar is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oil Rubbed Bronze Towel Bar market on Amazon at a glance

Shoppers on Amazon United States searched for Oil Rubbed Bronze Towel Bar 140K times last year and spent an estimated $146K. The top 5 brands take 67% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $146K a year.

Searches, last 12 months
140K
Growth, 90 days vs prior 90
+2.3%
Conversion, latest week
4.0%
Market size, estimated
$146Ka year
Peak month
November1.4× the quietest month
Top search term
oil rubbed bronze towel bar36K searches a year

02 · Price

A sale here is worth $26.24.

Listings sell for $26.24 on average, from $8.18 to $62.79. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $26.24 that is $3K to $7K a year per listing.

Average price
$26.24inside the $15 to $100 sweet spot
Price range
$8.18–$62.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
5.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #228 within Bathroom Hardware. It carries 1,078 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#228in Bathroom Hardware
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
1,078per listing
Listings tracked
39

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
49 months

Products

Top Oil Rubbed Bronze Towel Bar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

$0$6K$12K$17K$23K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

37

Top-5 brand share

67%

Top 20: 98%

Top-5 click share

41%

Top 20: 81%

Open market

29%

  • Ntipox39%
  • BESy13%
  • KOKOSIRI6%
  • WZKALY5%
  • Amazon Basics4%
  • WOLIBEER4%

Demand

Oil Rubbed Bronze Towel Bar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Oil Rubbed Bronze Towel Bar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oil rubbed bronze towel bar36K/yr
  • bronze towel bar35K/yr
  • bronze towel holder19K/yr
  • bronze towel rack11K/yr
  • oil rubbed bronze towel holder12K/yr
  • oil rubbed bronze towel rack10K/yr
  • bronze towel racks for bathroom8K/yr
  • brushed bronze towel bar4K/yr
  • antique bronze towel bar4K/yr

Reviews and returns

What reviews say buyers love and hate about Oil Rubbed Bronze Towel Bar

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Assembly/Installation”
15%of negative reviews mention “Quality-Overall”
5.7%of orders come back
“Pay a little more for more quality”
A buyer, on “Quality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Oil Rubbed Bronze Towel Bar questions

Answered from the same tracked data.