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Oil Rubbed Bronze Toilet Handle

Fail

Shoppers spend only $58K a year here, so Oil Rubbed Bronze Toilet Handle is a Fail.

Flapen Score
42
42 / 100
Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 48
Market size
$58K/yr40K searches / yr
90-day growth
+3.1%search demand this quarter
Competition
55%top-5 click share · 7 brands · 83 sellers

Flapen Score

Oil Rubbed Bronze Toilet Handle against its category

The dotted line is the Tools & Home Improvement average. Past it, Oil Rubbed Bronze Toilet Handle is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oil Rubbed Bronze Toilet Handle market on Amazon at a glance

Shoppers on Amazon United States searched for Oil Rubbed Bronze Toilet Handle 40K times last year and spent an estimated $58K. The top 5 brands take 94% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

8.6% of searches ended in a purchase last week.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
+3.1%
Conversion, latest week
8.6%
Market size, estimated
$58Ka year
Top search term
oil rubbed bronze toilet handle20K searches a year

02 · Price

A sale here is worth $17.01.

Listings sell for $17.01 on average, from $8.47 to $36.55. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $17.01 that is $2K to $4K a year per listing.

Average price
$17.01inside the $15 to $100 sweet spot
Price range
$8.47–$36.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #179 within Plumbing. It carries 2,037 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
2.7%
Average rank
#179in Plumbing
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
2,037per listing
Listings tracked
24

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
78 months

Products

Top Oil Rubbed Bronze Toilet Handle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

$0$6K$12K$17K$23K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

83

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

55%

Top 20: 95%

Open market

2%

  • Korky54%
  • Fluidmaster13%
  • Moen12%
  • Qualihome8%
  • iFealClear7%
  • Hibbent4%
  • Open — no brand owns it (1 brand, 2%)

Search terms

Top Oil Rubbed Bronze Toilet Handle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oil rubbed bronze toilet handle20K/yr
  • bronze toilet handle10K/yr
  • korky toilet handle7K/yr
  • korky strong arm toilet handle2K/yr

Reviews and returns

What reviews say buyers love and hate about Oil Rubbed Bronze Toilet Handle

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Assembly/Installation”
10%of negative reviews mention “Durability”
3.6%of orders come back
“broke soon”
A buyer, on “Durability”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Oil Rubbed Bronze Toilet Handle questions

Answered from the same tracked data.