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49

oil rubbed bronze door knob

Skip it

Soft demand (-1.1% this quarter) — this niche doesn't clear our bar today.

Market size 56Growth 24Conversion 35Competition 79Returns 25Price range 63Avg price 91Brand share 48Review moat 48Quality gap 40

Avg price

Great$55.62

avg listing price — sweet spot $15–$100

Competition

Great36%

top-5 click share — an open shelf

Price range

Good$12.42–$147.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$403K

$403K/yr · 259K searches

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,715.4

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Returns

Okay5.0%

return rate — above 5% kills the launch gate

Growth

Bad-1.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, oil rubbed bronze door knob is a $403K/yr Amazon United States market (259K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 49/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

oil rubbed bronze door knob market data

Units sold / yr
6K–8K
avg 100–250/product
Revenue / yr
$334K–$445K
units × avg price
Conversion rate
2.8%
Avg BSR
#107
Page quality
0%
Prime
100%
Sponsored
86%
Out of stock
0.2%
Avg brand age
54 months
Avg seller age
152 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

14 falling

Sellers

44

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

36%

Top 20: 77%

Open market

18%

  • Probrico32%
  • Goldenwarm25%
  • SCHLAGE7%
  • Haidms6%
  • KNOBWELL6%
  • Design House6%
  • Open — no brand owns it (8 brands, 18%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -1.1% search growth over the last 90 days.
6K4KPrime Day '25Spike '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Top oil rubbed bronze door knob search terms

  • oil rubbed bronze door knob44K/yr
  • bronze door knob42K/yr
  • bronze door handles34K/yr
  • oil rubbed bronze door handle21K/yr
  • bronze door knobs15K/yr
  • oil rubbed bronze door knobs11K/yr
  • bronze door handle10K/yr
  • antique bronze door knobs10K/yr
  • bronze door knobs interior9K/yr
  • interior door knobs oil rubbed bronze7K/yr
All search terms

Top oil rubbed bronze door knob products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$16K8%$32K12%$48K16%$64K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about oil rubbed bronze door knob

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Good knob”

Assembly/Installation17%

“Easy install”

Value For Money12%

“Good price”

Design-Overall7%

“Stylish, looks great”

Locking Mechanism6%

“Really nice looking solid good quality door knob with lock”

Color5%

“I love the color”

Strength3%

“feels comfortably sturdy”

Advertised Vs Actual Product2%

“As advertised”

Efficiency2%

“Works well”

Adjustability/Rotatability/Reclining2%

“easily adjusts to replace most thumb lever exterior door handle replacements”

What buyers complain about

Locking Mechanism21%

“The locks don't turn, either”

Quality-Overall12%

“Feels cheap”

Durability9%

“Broke in just a few weeks of regular use”

Strength6%

“flimsy”

Size-Overall5%

“didnt fit my fairly standard size door”

Assembly/Installation5%

“Difficult to remove knob to set screws”

Defective Material/Parts4%

“1 out of 6 defective”

Functionality-Overall4%

“Nothing will work”

Jamming/Clogging3%

“The issue with these doorknobs is that once the latch jams”

Color3%

“the color is much darker than all of our champagne bronze cabinet pulls, towel holders and lighting and plumbing fixtures”

Top return reasons

Size-Overall29%
Color20%
Locking Mechanism10%
Mechanism Issues6%
Defective Material/Parts5%
Functionality-Overall5%
Compatibility-Overall5%
Advertised Vs Actual Product5%
Value For Money3%
Quality-Overall3%

Common questions

Is oil rubbed bronze door knob profitable to sell on Amazon United States?
The niche generates $403K/yr across 42 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -1.1%. Flapen's verdict: Skip it (49/100).
How competitive is the oil rubbed bronze door knob niche?
14 brands and 44 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in oil rubbed bronze door knob?
Top complaints mined from reviews: Locking Mechanism, Quality-Overall, Durability. The return rate is 5.0%.
When does demand for oil rubbed bronze door knob peak?
Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the oil rubbed bronze door knob niche?
Listings span $12.42–$147.42; the average listing price is $55.62 (sweet spot $15–$100). The average incumbent carries 1,715 reviews — the moat a new listing must climb.