Oil Rubbed Bronze Door Knob
FailDemand is soft, at -1.1% this quarter, so Oil Rubbed Bronze Door Knob is a Fail.
- Flapen Score
- 49 / 100Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 4849
- Market size
- $403K/yr259K searches / yr
- 90-day growth
- -1.1%search demand this quarter
- Competition
- 36%top-5 click share · 14 brands · 44 sellers
Flapen Score
Oil Rubbed Bronze Door Knob against its category
The dotted line is the Tools & Home Improvement average. Past it, Oil Rubbed Bronze Door Knob is stronger. Inside it, weaker.
Market
The Oil Rubbed Bronze Door Knob market on Amazon at a glance
Shoppers on Amazon United States searched for Oil Rubbed Bronze Door Knob 259K times last year and spent an estimated $403K. The top 5 brands take 76% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
2.8% of searches ended in a purchase last week.
Shoppers searched for this 259K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $403K a year.
- Searches, last 12 months
- 259K
- Growth, 90 days vs prior 90
- -1.1%
- Conversion, latest week
- 2.8%
- Market size, estimated
- $403Ka year
- Peak month
- July1.2× the quietest month
- Top search term
- oil rubbed bronze door knob44K searches a year
02 · Price
A sale here is worth $55.62.
Listings sell for $55.62 on average, from $12.42 to $147.42. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $55.62 that is $6K to $14K a year per listing.
- Average price
- $55.62inside the $15 to $100 sweet spot
- Price range
- $12.42–$147.42
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $6K–$14K
- Returns
- 5.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #107 within Door Hardware & Locks. It carries 1,715 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 0.2%
- Average rank
- #107in Door Hardware & Locks
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 1,715per listing
- Listings tracked
- 42
04 · Newcomers
Amazon counts 2 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Oil Rubbed Bronze Door Knob products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Goldenwarm Oil-Rubbed Bronze Interior Door Knobs Interior Door Knobs Bedroom Bronze Door Knob Privacy Oil-Rubbed Bronze Finish Door Knob Interior DoorKnobs Bulk(6 Pack Oil-Rubbed Bronze)
- Price
- $49.20
- Rating
- 4.4/5
- Reviews
- 788
- Age
- 3y ago
Probrico Colonial Style Door Knobs Door Locks (Passage Oil Rubbed Bronze)
- Price
- $16.49
- Rating
- 4.6/5
- Reviews
- 1,063
- Age
- 10y ago
Probrico Privacy Door Knob Door Handles Interior Door Knobs for Bedroom Bathroom Oil Rubbed Bronze 6 Pack
- Price
- $48.48
- Rating
- 4.4/5
- Reviews
- 6,452
- Age
- 9y ago
Copper Creek Colonial Privacy Interior Door Knob ANSI Grade-3 Certified Modern Heavy Duty Handle Easy Install and Reversible for Bedroom Bathroom and Closets Tuscan Bronze (1 Pack)
- Price
- $12.42
- Rating
- 4.6/5
- Reviews
- 3,524
- Age
- 16y ago
Design House 700534 Springdale Privacy Bed and Bath Door Lever Oil Rubbed Bronze
- Price
- $21.25
- Rating
- 4.7/5
- Reviews
- 1,023
- Age
- 15y ago
Trending
90-day click momentum
Design House Springdale Passage Hall Closet Interior Door Lever Handle Lockset Oil-Rubbed Bronze 6.375 in x 1.94 in x 2.625 in Item 700526
- Price
- $23.34
- Rating
- 4.8/5
- Reviews
- 425
- Age
- 18y ago
Probrico Oil Rubbed Bronze Privacy Door Levers Heavy Duty Lockset for Interior Bedroom/Bathroom Flat Square Universal Handing Handlesets/Leversets 6 Pack
- Price
- $106.65
- Rating
- 5.0/5
- Reviews
- 21
- Age
- 6y ago
Schlage F40 ACC 716 Accent Door Lever Bed & Bath Privacy Lock Aged Bronze
- Price
- $35.26
- Rating
- 4.8/5
- Reviews
- 3,521
- Age
- 18y ago
Probrico Privacy Door Knob Bed Bathroom Interior Door Handle Lock Oil Rubbed Bronze
- Price
- $17.25
- Rating
- 4.5/5
- Reviews
- 4,249
- Age
- 10y ago
Haidms Oil Rubbed Bronze Door Knobs Interior Privacy Interior Door knobs Bronze Indoor Doorknobs for Bedroom or Bathroom (8 Pack)
- Price
- $55.61
- Rating
- 4.3/5
- Reviews
- 219
- Age
- 2y ago
Newest
by launch date
Goldenwarm Oil Rubbed Bronze Privacy Door Knobs for Interior Doors Zinc Alloy Bronze Door Knobs Interior for Bedroom & Bathroom Keyless Lock with Emergency Release Adjustable & Reversible - 6 Pack
- Price
- $120.33
- Rating
- 4.5/5
- Reviews
- 43
- Age
- 11mo ago
Haidms Oil Rubbed Bronze Door Knobs Interior Privacy Interior Door knobs Bronze Indoor Doorknobs for Bedroom or Bathroom (8 Pack)
- Price
- $55.61
- Rating
- 4.3/5
- Reviews
- 219
- Age
- 2y ago
Goldenwarm Oil Rubbed Bronze Door Knobs Interior Bedroom Door Knob & Bathroom Classic Bronze Interior Door Knobs 6 Pack
- Price
- $57.36
- Rating
- 4.4/5
- Reviews
- 338
- Age
- 3y ago
Haidms 6 Pack Oil Rubbed Bronze Door Knobs Interior Bronze Privacy Interior Door Knobs for Bedroom or Bathroom Classic Round Doorknobs Hardware
- Price
- $45.01
- Rating
- 4.4/5
- Reviews
- 816
- Age
- 3y ago
Goldenwarm Oil-Rubbed Bronze Interior Door Knobs Interior Door Knobs Bedroom Bronze Door Knob Privacy Oil-Rubbed Bronze Finish Door Knob Interior DoorKnobs Bulk(6 Pack Oil-Rubbed Bronze)
- Price
- $49.20
- Rating
- 4.4/5
- Reviews
- 788
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
14 falling
Sellers
44
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
36%
Top 20: 77%
Open market
18%
- Probrico32%
- Goldenwarm25%
- SCHLAGE7%
- Haidms6%
- KNOBWELL6%
- Design House6%
- Open — no brand owns it (8 brands, 18%)
Demand
Oil Rubbed Bronze Door Knob search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Oil Rubbed Bronze Door Knob search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- oil rubbed bronze door knob44K/yr
- bronze door knob42K/yr
- bronze door handles34K/yr
- oil rubbed bronze door handle21K/yr
- bronze door knobs15K/yr
- oil rubbed bronze door knobs11K/yr
- bronze door handle10K/yr
- antique bronze door knobs10K/yr
- bronze door knobs interior9K/yr
- interior door knobs oil rubbed bronze7K/yr
Reviews and returns
What reviews say buyers love and hate about Oil Rubbed Bronze Door Knob
We read the reviews and the return reasons for every product selling here.
“The locks don't turn, either”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
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FAQ
Common Oil Rubbed Bronze Door Knob questions
Answered from the same tracked data.