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Oil Rubbed Bronze Cabinet Pulls

Fail

Returns run at 9.5% of orders, so Oil Rubbed Bronze Cabinet Pulls is a Fail.

Flapen Score
47
47 / 100
Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 48
Market size
$347K/yr663K searches / yr
90-day growth
-10.0%search demand this quarter
Competition
26%top-5 click share · 29 brands · 35 sellers

Flapen Score

Oil Rubbed Bronze Cabinet Pulls against its category

The dotted line is the Tools & Home Improvement average. Past it, Oil Rubbed Bronze Cabinet Pulls is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oil Rubbed Bronze Cabinet Pulls market on Amazon at a glance

Shoppers on Amazon United States searched for Oil Rubbed Bronze Cabinet Pulls 663K times last year and spent an estimated $347K. The top 5 brands take 64% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 663K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $347K a year.

Searches, last 12 months
663K
Growth, 90 days vs prior 90
-10.0%
Conversion, latest week
1.9%
Market size, estimated
$347Ka year
Peak month
February1.6× the quietest month
Top search term
oil rubbed bronze cabinet pulls176K searches a year

02 · Price

A sale here is worth $27.84.

Listings sell for $27.84 on average, from $2.49 to $76.21. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $27.84 that is $3K to $7K a year per listing.

Average price
$27.84inside the $15 to $100 sweet spot
Price range
$2.49–$76.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
9.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #133 within Cabinet Hardware. It carries 1,916 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#133in Cabinet Hardware
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
1,916per listing
Listings tracked
78

04 · Newcomers

Amazon counts 5 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
55 months

Products

Top Oil Rubbed Bronze Cabinet Pulls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

$0$7K$14K$21K$28K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 rising

Sellers

35

Top-5 brand share

64%

Top 20: 95%

Top-5 click share

26%

Top 20: 57%

Open market

31%

  • KOOFIZO24%
  • Ravinte16%
  • Amerdeco10%
  • Asidrama9%
  • Amerock6%
  • Amazon Basics5%

Demand

Oil Rubbed Bronze Cabinet Pulls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Oil Rubbed Bronze Cabinet Pulls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oil rubbed bronze cabinet pulls176K/yr
  • oil rubbed bronze cabinet knobs73K/yr
  • bronze cabinet pulls77K/yr
  • bronze cabinet knobs62K/yr
  • brushed bronze cabinet pulls44K/yr
  • bronze cabinet handles34K/yr
  • bronze drawer pulls29K/yr
  • oil rubbed bronze knobs16K/yr
  • oil rubbed bronze drawer pulls16K/yr
  • oil rubbed bronze cabinet handles16K/yr

Reviews and returns

What reviews say buyers love and hate about Oil Rubbed Bronze Cabinet Pulls

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Size-Overall”
9.5%of orders come back
“They are small”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Oil Rubbed Bronze Cabinet Pulls questions

Answered from the same tracked data.