Skip to content

Ocean Projector

Fail

Shoppers spend only $70K a year here, so Ocean Projector is a Fail.

Flapen Score
49
49 / 100
Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 48
Market size
$70K/yr146K searches / yr
90-day growth
+5.9%search demand this quarter
Competition
56%top-5 click share · 22 brands · 33 sellers

Flapen Score

Ocean Projector against its category

The dotted line is the Tools & Home Improvement average. Past it, Ocean Projector is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ocean Projector market on Amazon at a glance

Shoppers on Amazon United States searched for Ocean Projector 146K times last year and spent an estimated $70K. The top 5 brands take 59% of clicks. Demand peaks in Jan–Aug–Sep–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months
146K
Growth, 90 days vs prior 90
+5.9%
Conversion, latest week
2.1%
Market size, estimated
$70Ka year
Peak month
September2.9× the quietest month
Top search term
water light42K searches a year

02 · Price

A sale here is worth $22.33.

Listings sell for $22.33 on average, from $9.73 to $58.38. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $22.33 that is $0 to $2K a year per listing.

Average price
$22.33inside the $15 to $100 sweet spot
Price range
$9.73–$58.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #341 within Wall Lights. It carries 1,480 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#341in Wall Lights
Average rating
4.21 starsAmazon United States average 4.42 stars
Average reviews
1,480per listing
Listings tracked
23

04 · Newcomers

Amazon counts 5 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
29 months

Products

Top Ocean Projector products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

$0$7K$14K$21K$28K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

33

Top-5 brand share

59%

Top 20: 97%

Top-5 click share

56%

Top 20: 96%

Open market

37%

  • Growalleter27%
  • ZLDYPINK10%
  • Riakrum9%
  • OSIDEN7%
  • Alinkey6%
  • Govee4%

Demand

Ocean Projector search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Aug, Sep, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Ocean Projector search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • water light42K/yr
  • water effect light20K/yr
  • water projector20K/yr
  • water light projector25K/yr
  • water lights15K/yr
  • water projector light13K/yr
  • water night light7K/yr
  • water lamp light4K/yr

Reviews and returns

What reviews say buyers love and hate about Ocean Projector

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Brightness/Shine/Glow”
20%of negative reviews mention “Durability”
3.4%of orders come back
“Didnt last”
A buyer, on “Durability”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Ocean Projector questions

Answered from the same tracked data.