Skip to content

Obulb

Fail

The top 5 products take 100% of clicks, so Obulb is a Fail.

Flapen Score
32
32 / 100
Ranks 9,041 of 9,536 Tools & Home Improvement niches · −16 vs the category median of 48
Market size
$17K/yr24K searches / yr
90-day growth
-5.5%search demand this quarter
Competition
100%top-5 click share · 1 brands · 2 sellers

Flapen Score

Obulb against its category

The dotted line is the Tools & Home Improvement average. Past it, Obulb is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Obulb market on Amazon at a glance

Shoppers on Amazon United States searched for Obulb 24K times last year and spent an estimated $17K. One brand takes every click. Demand peaks in Jan–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
-5.5%
Conversion, latest week
3.6%
Market size, estimated
$17Ka year
Peak month
December6.2× the quietest month
Top search term
obulb8K searches a year

02 · Price

A sale here is worth $19.52.

Listings sell for $19.52 on average, from $15.53 to $30.51. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 100 to 250 of them. At $19.52 that is $2K to $5K a year per listing.

Average price
$19.52inside the $15 to $100 sweet spot
Price range
$15.53–$30.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #235 within Wall Lights. It carries 566 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
9.0%
Average rank
#235in Wall Lights
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
566per listing
Listings tracked
4

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Obulb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

$0$2K$5K$7K$10K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • OLIGHT100%

Demand

Obulb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 6.2×

Search terms

Top Obulb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • obulb8K/yr
  • olight obulb7K/yr
  • olight orb5K/yr
  • olight bulb4K/yr

Reviews and returns

What reviews say buyers love and hate about Obulb

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Brightness/Shine/Glow”
24%of negative reviews mention “Connectivity-Overall”
2.0%of orders come back
“Connectivity is frequently an issue”
A buyer, on “Connectivity-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Obulb questions

Answered from the same tracked data.