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Oak Wood Filler

Fail

The top 5 brands take 100% of clicks, so Oak Wood Filler is a Fail.

Flapen Score
40
40 / 100
Ranks 7,617 of 9,536 Tools & Home Improvement niches · −8 vs the category median of 48
Market size
$90K/yr79K searches / yr
90-day growth
+6.3%search demand this quarter
Competition
72%top-5 click share · 4 brands · 78 sellers

Flapen Score

Oak Wood Filler against its category

The dotted line is the Tools & Home Improvement average. Past it, Oak Wood Filler is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oak Wood Filler market on Amazon at a glance

Shoppers on Amazon United States searched for Oak Wood Filler 79K times last year and spent an estimated $90K. All 4 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

11.1% of searches ended in a purchase last week.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 11.1% of those searches ended in a purchase. Searches in the last 90 days moved +6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
+6.3%
Conversion, latest week
11.1%
Market size, estimated
$90Ka year
Peak month
March1.4× the quietest month
Top search term
minwax wood filler43K searches a year

02 · Price

A sale here is worth $10.21.

Listings sell for $10.21 on average, from $6.38 to $18.69. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $10.21 that is $5K to $8K a year per listing.

Average price
$10.21under the $15 to $100 sweet spot
Price range
$6.38–$18.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$5K–$8K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

27% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #40 within Adhesives & Sealers. It carries 4,943 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#40in Adhesives & Sealers
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
4,943per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 87 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
87 months

Products

Top Oak Wood Filler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

$0$9K$18K$27K$36K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

78

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • Minwax84%
  • GORILLA10%
  • DAP4%
  • Goodfilla2%

Demand

Oak Wood Filler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Oak Wood Filler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • minwax wood filler43K/yr
  • minwax stainable wood filler11K/yr
  • oak wood filler12K/yr
  • golden oak wood filler6K/yr
  • wood filler minwax3K/yr
  • wood filler oak3K/yr

Reviews and returns

What reviews say buyers love and hate about Oak Wood Filler

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Ease Of Use”
1.6%of orders come back
“Extremely difficult to use”
A buyer, on “Ease Of Use”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Oak Wood Filler questions

Answered from the same tracked data.