Skip to content
35

nutone doorbell chime

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 22Growth 34Conversion 61Competition 21Returns 16Price range 52Avg price 95Brand share 0Review moat 46Quality gap 62

Avg price

Incredible$42.07

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Price range

Good$8.39–$171.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,932.36

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+7.2%

90-day search growth — must beat 0% to launch

Market size

Bad$86K

$86K/yr · 38K searches

Competition

Bad75%

top-5 click share — a locked-up shelf

Returns

Bad7.5%

return rate — above 5% kills the launch gate

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, nutone doorbell chime is a $86K/yr Amazon United States market (38K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

nutone doorbell chime market data

Units sold / yr
2K–3K
avg 100–250/product
Revenue / yr
$84K–$105K
units × avg price
Conversion rate
5.3%
Avg BSR
#120
Page quality
0%
Prime
86%
Sponsored
43%
Out of stock
0.0%
Avg brand age
77 months
Avg seller age
175 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

40

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Newhouse Hardware49%
  • Broan-NuTone44%
  • Nutone4%
  • SCFM2%
  • Broan1%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.2% search growth over the last 90 days.
1K600Spike '24Black Friday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top nutone doorbell chime products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$9K20%$17K30%$26K40%$34K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

What buyers say about nutone doorbell chime

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation29%

“install”

Value For Money12%

“worth it”

Advertised Vs Actual Product12%

“As described”

Quality-Overall11%

“No complaints”

Noise Level6%

“Plenty loud enough”

Efficiency5%

“Cant complain worked great used it for a ring doorbell install I did front and rear”

Size-Overall4%

“Perfect fit”

Compatibility-Overall3%

“Adequate and compatible with Ring doorbell”

Maintenance And Repair3%

“Easy replacement of old unit”

Ease Of Use2%

“Easy to replace”

What buyers complain about

Noise Level24%

“Started with a buzzing noise”

Durability12%

“Broken after 1 month”

Quality-Overall12%

“Cheap product”

Value For Money7%

“Then it cost extra money”

Defective Material/Parts6%

“Received with center tap front transformer wire broken/not connected”

Touch/Button Controls5%

“Unfortunately my button got stuck one day, causing this solenoid to overheat and fail”

Functionality-Overall4%

“The cameras weren't working”

Instructions/User Manual/Troubleshooting3%

“a badly designed product with wrong instruction”

Compatibility-Overall2%

“it did not work with my Ring wired video doorbell”

Grip2%

“Only slides to the left”

Top return reasons

Size-Overall27%
Compatibility-Overall15%
Functionality-Overall15%
Defective Material/Parts13%
Advertised Vs Actual Product5%
Noise Level5%
Value For Money3%
Connectivity-Overall3%
Assembly/Installation3%
Product Condition2%

Common questions

Is nutone doorbell chime profitable to sell on Amazon United States?
The niche generates $86K/yr across 14 tracked products. 90-day search growth is +7.2%. Flapen's verdict: Skip it (35/100).
How competitive is the nutone doorbell chime niche?
5 brands and 40 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in nutone doorbell chime?
Top complaints mined from reviews: Noise Level, Durability, Quality-Overall. The return rate is 7.5% — above our launch gate.
When does demand for nutone doorbell chime peak?
Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the nutone doorbell chime niche?
Listings span $8.39–$171.74; the average listing price is $42.07 (sweet spot $15–$100). The average incumbent carries 1,932 reviews — the moat a new listing must climb.