Is number 1 profitable to sell on Amazon United States?

The niche generates $162K/yr across 23 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.6%. Flapen's verdict: Skip it (44/100).

How competitive is the number 1 niche?

15 brands and 19 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in number 1?

Top complaints mined from reviews: Assembly/Installation, Quality-Overall, Size-Overall. The return rate is 6.2% — above our launch gate.

When does demand for number 1 peak?

Demand is steady year-round — the busiest month runs 1.7× the quietest.

What does it cost to enter the number 1 niche?

Listings span $5.90–$33.30; the average listing price is $19.52 (sweet spot $15–$100). The average incumbent carries 1,749 reviews — the moat a new listing must climb.

number 1

Skip it

High returns (6.2%) — this niche doesn't clear our bar today.

Avg price

Great$19.52

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$5.90–$33.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,749.43

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$162K

$162K/yr · 261K searches

Growth

Bad-3.6%

90-day search growth — must beat 0% to launch

Returns

Bad6.2%

return rate — above 5% kills the launch gate

Signals High Returns

According to Flapen's Amazon United States niche tracking, number 1 is a $162K/yr Amazon United States market (261K searches/yr). The top 5 brands hold 73% of demand. Verdict: Skip it — 44/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

number 1 market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $117K–$156K; units × avg price
Conversion rate: 3.2%
Avg BSR: #5,432
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 3.5%
Avg brand age: 29 months
Avg seller age: 195 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

61%

Top 20: 97%

Open market

19%

Pooqla21%
imprsv15%
JoyBox Design15%
Bopplejo12%
ZFUNBO10%
Teebloom8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.7×

Open Trend

Top number 1 search terms

number 142K/yr -4.9%1.5% conv.
numero 132K/yr +1.9%1.5% conv.
number 1 light up number34K/yr -25.2%2.5% conv.
number one20K/yr -1.2%0.9% conv.
number one sign15K/yr -3.2%1.9% conv.
light up number 116K/yr -5.6%2.9% conv.
light up 114K/yr +1.9%2.5% conv.
marquee number 113K/yr +1.2%3.3% conv.
1 light up number11K/yr +10.3%3.1% conv.
1 marquee number11K/yr +1.9%3.2% conv.

All search terms

Top number 1 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pooqla Decorative Led Light Up Number Letters White Plastic Marquee Number Lights Sign Party Wedding Decor Battery Operated Number (1)

Pooqla$9.104.6★9,227 rev

Marquee Light Up Numbers: 3FT Large Decorative Letters Signs for Party Decorations Baby Shower Birthday Wedding Engagement Anniversary 3 Feet Tall Pre-Cut DIY Foamboard Number 1 - Easy to Assemble

Bopplejo$16.374.2★214 rev

4FT Marquee Light Up Numbers Pre-Cut Frame Giant Marquee Numbers 1 Mosaic Numbers for Balloons First 1st 21st Birthday Anniversary Decorations Party Decor

JoyBox Design$24.514.1★1,393 rev

3FT Marquee Light Up Number Marquee Numbers 3 Feet Tall Large Led Sign for Baby Shower Party Birthday Decorations Graduation Prom(Number 1)

ZFUNBO$16.794.1★312 rev

Imprsv Marquee Numbers 3 Feet Tall Light Up Numbers 1 Birthday Decorations

imprsv$19.034.3★1,478 rev

Newest

by launch date

Pooqla 1st Birthday Decorations for Girls Boys Large 12.6 in Tall Light Up Numbers for Party Decorations Table Backdrop Wall Decor Big Marquee Number 1 Gift for First Birthday Anniversary Decoration

Pooqla$16.029,227 rev

8mo ago

Wedhouc 3FT Marquee Numbers 1 Large with Pre-Cut Foam Board Set Easy-Install Reusable for Party Decoration Birthdays Weddings Graduations Baby Anniversaries

Wedhouc$17.7532 rev

9mo ago

Marquee Light Up Numbers: 3FT Large Decorative Letters Signs for Party Decorations Baby Shower Birthday Wedding Engagement Anniversary 3 Feet Tall Pre-Cut DIY Foamboard Number 1 - Easy to Assemble

Bopplejo$16.37214 rev

1y ago

3FT Marquee Light Up Number Marquee Numbers 3 Feet Tall Large Led Sign for Baby Shower Party Birthday Decorations Graduation Prom(Number 1)

ZFUNBO$16.79312 rev

1y ago

SKYPHAROS LED Marquee Numbers 0-9 Light Up Letters Battery Powered LED Letter Lights for Birthday Party Christmas Night Home Bar Graduation Wedding Decoration(1)

SKYPHAROS$7.62235 rev

1y ago

What buyers say about number 1

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation25%

“Easy assembly”

Quality-Overall11%

“good quality and easy to put together”

Size-Overall10%

“Good size”

Value For Money9%

“Worth the price”

Brightness/Shine/Glow6%

“Its bright as heck”

Design-Overall4%

“So aesthetic”

Strength4%

“It definitely stands out”

Instructions/User Manual/Troubleshooting3%

“Easy instructions”

Color3%

“Perfect color”

Weight Light3%

“Its lightweight,”

What buyers complain about

Assembly/Installation19%

“Hard to assemble”

Quality-Overall12%

“Low quality”

Size-Overall12%

“It IS big”

Inflation/Deflation9%

“and started inflating”

Durability6%

“Fell apart”

Strength5%

“Very fragile”

Instructions/User Manual/Troubleshooting5%

“Instructions no good”

Color3%

“Not Same Color”

Adhesion/Stickiness3%

“MUST HAVE A GLUE GUN”

Ease Of Use3%

“Couldnt use”

Top return reasons

Size-Overall25%

Color20%

Assembly/Installation8%

Value For Money8%

Defective Material/Parts6%

Advertised Vs Actual Product6%

Quality-Overall4%

Material Quality3%

Strength3%

Functionality-Overall2%

Common questions

Is number 1 profitable to sell on Amazon United States?: The niche generates $162K/yr across 23 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.6%. Flapen's verdict: Skip it (44/100).
How competitive is the number 1 niche?: 15 brands and 19 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in number 1?: Top complaints mined from reviews: Assembly/Installation, Quality-Overall, Size-Overall. The return rate is 6.2% — above our launch gate.
When does demand for number 1 peak?: Demand is steady year-round — the busiest month runs 1.7× the quietest.
What does it cost to enter the number 1 niche?: Listings span $5.90–$33.30; the average listing price is $19.52 (sweet spot $15–$100). The average incumbent carries 1,749 reviews — the moat a new listing must climb.

number 1

number 1 market data

Competition & brand share

Demand & seasonality

Top number 1 search terms

Top number 1 products on Amazon

Top sellers

Newest

Trending

What buyers say about number 1

What buyers love

What buyers complain about

Top return reasons

Common questions

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