Number 1

Shoppers searched for this 261K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $162K a year.

Searches, last 12 months

261K

Growth, 90 days vs prior 90

-3.6%

Conversion, latest week

3.2%

Market size, estimated

$162Ka year

Peak month

January1.7× the quietest month

Top search term

number 142K searches a year

Listings sell for $19.52 on average, from $5.90 to $33.30. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $19.52 that is $5K to $10K a year per listing.

Average price

$19.52inside the $15 to $100 sweet spot

Price range

$5.90–$33.30

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$5K–$10K

Returns

6.2%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #5,432 within Novelty Lighting. It carries 1,749 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

3.5%

Average rank

#5,432in Novelty Lighting

Average rating

4.29 starsAmazon United States average 4.42 stars

Average reviews

1,749per listing

Listings tracked

23

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

29 months