Skip to content

Norton Door Closer

Fail

The top 5 brands take 96% of clicks, so Norton Door Closer is a Fail.

Flapen Score
35
35 / 100
Ranks 8,681 of 9,536 Tools & Home Improvement niches · −13 vs the category median of 48
Market size
$74K/yr7K searches / yr
90-day growth
-28.5%search demand this quarter
Competition
88%top-5 click share · 6 brands · 36 sellers

Flapen Score

Norton Door Closer against its category

The dotted line is the Tools & Home Improvement average. Past it, Norton Door Closer is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Norton Door Closer market on Amazon at a glance

Shoppers on Amazon United States searched for Norton Door Closer 7K times last year and spent an estimated $74K. The top 5 brands take 96% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

9.6% of searches ended in a purchase last week.

Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -28.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.

Searches, last 12 months
7K
Growth, 90 days vs prior 90
-28.5%
Conversion, latest week
9.6%
Market size, estimated
$74Ka year
Top search term
norton door closer4K searches a year

02 · Price

A sale here is worth $114.54.

Listings sell for $114.54 on average, from $54.60 to $204.82. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $114.54 that is $0 to $11K a year per listing.

Average price
$114.54above the $15 to $100 sweet spot
Price range
$54.60–$204.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$11K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #138 within Door Hardware & Locks. It carries 119 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
88%
Out of stock, average day
0.0%
Average rank
#138in Door Hardware & Locks
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
119per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Norton Door Closer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

$0$11K$22K$33K$44K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

36

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Norton - Assa Abloy45%
  • Norton26%
  • Norton Door Controls16%
  • Dynasty Hardware6%
  • OAKMOORE4%
  • Lawrence4%

Demand

Norton Door Closer search demand

Weekly searches over the year. Pick a range.

150100Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Reviews and returns

What reviews say buyers love and hate about Norton Door Closer

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Assembly/Installation”
25%of negative reviews mention “Leak-Proof”
1.8%of orders come back
“Starts leaking after a month”
A buyer, on “Leak-Proof”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Norton Door Closer questions

Answered from the same tracked data.