Norton Door Closer
FailThe top 5 brands take 96% of clicks, so Norton Door Closer is a Fail.
- Flapen Score
- 35 / 100Ranks 8,681 of 9,536 Tools & Home Improvement niches · −13 vs the category median of 4835
- Market size
- $74K/yr7K searches / yr
- 90-day growth
- -28.5%search demand this quarter
- Competition
- 88%top-5 click share · 6 brands · 36 sellers
Flapen Score
Norton Door Closer against its category
The dotted line is the Tools & Home Improvement average. Past it, Norton Door Closer is stronger. Inside it, weaker.
Market
The Norton Door Closer market on Amazon at a glance
Shoppers on Amazon United States searched for Norton Door Closer 7K times last year and spent an estimated $74K. The top 5 brands take 96% of clicks. Flapen scores it 35 out of 100, a Fail.
01 · Demand
9.6% of searches ended in a purchase last week.
Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -28.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.
- Searches, last 12 months
- 7K
- Growth, 90 days vs prior 90
- -28.5%
- Conversion, latest week
- 9.6%
- Market size, estimated
- $74Ka year
- Top search term
- norton door closer4K searches a year
02 · Price
A sale here is worth $114.54.
Listings sell for $114.54 on average, from $54.60 to $204.82. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $114.54 that is $0 to $11K a year per listing.
- Average price
- $114.54above the $15 to $100 sweet spot
- Price range
- $54.60–$204.82
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$11K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #138 within Door Hardware & Locks. It carries 119 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 88%
- Out of stock, average day
- 0.0%
- Average rank
- #138in Door Hardware & Locks
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 119per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Norton Door Closer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Norton 1601 Series Door Closer Tri-Style (Regular top jamb or Parallel arm) Non-Handed Size 1-6 Cast Aluminum (1601-689)
- Price
- $111.49
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 7y ago

Norton 1601 690 1601 Series Adjustable Door Closure Tri-Style Aluminum Non Handed 12.3 x 5.1 x 3.6 1 Unit
- Price
- $110.27
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 10y ago

Norton Door Control 1601X689 1600 Series
- Price
- $108.65
- Rating
- 4.5/5
- Reviews
- 143
- Age
- 20y ago

Dynasty Hardware Door Closer Commercial Hydraulic Closer Self-Closing Spring Size 4 Surface Mount Sprayed Aluminum Series 4000
- Price
- $54.60
- Rating
- 4.6/5
- Reviews
- 424
- Age
- 10y ago

Norton Door Controls - 1601 x 690 1601-690(008376) Adjustable Streamline Door Closers #1601 Duronotic
- Price
- $108.61
- Rating
- 4.5/5
- Reviews
- 72
- Age
- 12y ago
Trending
90-day click momentum
Commercial Heavy Duty Automatic Door Closer ADA UL Grade 1 Listed Self Closing Door Hinges Door Closers Commercial High Traffic Auto Door Closer Hydraulic Spring Soft Close - Silver
- Price
- $101.43
- Rating
- 4.5/5
- Reviews
- 46
- Age
- 1y ago

Norton 1601 690 1601 Series Adjustable Door Closure Tri-Style Aluminum Non Handed 12.3 x 5.1 x 3.6 1 Unit
- Price
- $110.27
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 10y ago

Lawrence Medium/Heavy Duty Door Closer Commercial Grade 1 - Surface-Mounted Commercial Automatic Door Closer with Adjustable 6-Speed Control and 3 Valves - Embassy Series LH5016
- Price
- $116.48
- Rating
- 4.5/5
- Reviews
- 184
- Age
- 9y ago

Dynasty Hardware Door Closer Commercial Hydraulic Closer Self-Closing Spring Size 4 Surface Mount Sprayed Aluminum Series 4000
- Price
- $54.60
- Rating
- 4.6/5
- Reviews
- 424
- Age
- 10y ago

Norton 1601 Series Door Closer Tri-Style (Regular top jamb or Parallel arm) Non-Handed Size 1-6 Cast Aluminum (1601-689)
- Price
- $111.49
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 7y ago
Newest
by launch date
Commercial Heavy Duty Automatic Door Closer ADA UL Grade 1 Listed Self Closing Door Hinges Door Closers Commercial High Traffic Auto Door Closer Hydraulic Spring Soft Close - Silver
- Price
- $101.43
- Rating
- 4.5/5
- Reviews
- 46
- Age
- 1y ago

Norton 1601 Series Door Closer Tri-Style (Regular top jamb or Parallel arm) Non-Handed Size 1-6 Cast Aluminum (1601-689)
- Price
- $111.49
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 7y ago

Norton 7500 Series Institutional Door Closer Tri-Style (Regular top jamb or Parallel arm) Non-Handed Cast Aluminum (689)
- Price
- $204.82
- Rating
- 4.8/5
- Reviews
- 24
- Age
- 7y ago

Lawrence Medium/Heavy Duty Door Closer Commercial Grade 1 - Surface-Mounted Commercial Automatic Door Closer with Adjustable 6-Speed Control and 3 Valves - Embassy Series LH5016
- Price
- $116.48
- Rating
- 4.5/5
- Reviews
- 184
- Age
- 9y ago

Dynasty Hardware Door Closer Commercial Hydraulic Closer Self-Closing Spring Size 4 Surface Mount Sprayed Aluminum Series 4000
- Price
- $54.60
- Rating
- 4.6/5
- Reviews
- 424
- Age
- 10y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.
Brands
6 flat
Sellers
36
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- Norton - Assa Abloy45%
- Norton26%
- Norton Door Controls16%
- Dynasty Hardware6%
- OAKMOORE4%
- Lawrence4%
Demand
Norton Door Closer search demand
Weekly searches over the year. Pick a range.
Reviews and returns
What reviews say buyers love and hate about Norton Door Closer
We read the reviews and the return reasons for every product selling here.
“Starts leaking after a month”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Norton Door Closer questions
Answered from the same tracked data.









