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Northern Lights Lamp

Fail

Demand is soft, at -29.4% this quarter, so Northern Lights Lamp is a Fail.

Flapen Score
49
49 / 100
Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 48
Market size
$282K/yr243K searches / yr
90-day growth
-29.4%search demand this quarter
Competition
64%top-5 click share · 15 brands · 28 sellers

Flapen Score

Northern Lights Lamp against its category

The dotted line is the Tools & Home Improvement average. Past it, Northern Lights Lamp is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Northern Lights Lamp market on Amazon at a glance

Shoppers on Amazon United States searched for Northern Lights Lamp 243K times last year and spent an estimated $282K. The top 5 brands take 68% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 243K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -29.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $282K a year.

Searches, last 12 months
243K
Growth, 90 days vs prior 90
-29.4%
Conversion, latest week
4.0%
Market size, estimated
$282Ka year
Peak month
December32.3× the quietest month
Top search term
northern lights lamp72K searches a year

02 · Price

A sale here is worth $29.05.

Listings sell for $29.05 on average, from $8.67 to $68.40. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $29.05 that is $29K to $36K a year per listing.

Average price
$29.05inside the $15 to $100 sweet spot
Price range
$8.67–$68.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
$29K–$36K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #407 within Wall Lights. It carries 2,373 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#407in Wall Lights
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
2,373per listing
Listings tracked
18

04 · Newcomers

Amazon counts 5 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
27 months

Products

Top Northern Lights Lamp products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

$0$28K$56K$84K$113K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

28

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

26%

  • HODANS32%
  • PIKOY16%
  • VoMii8%
  • Mubarek7%
  • Avkast6%
  • Staryou5%

Demand

Northern Lights Lamp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 32.3×

Search terms

Top Northern Lights Lamp search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • northern lights lamp72K/yr
  • northern galaxy light aurora projector11K/yr
  • aurora borealis lamp8K/yr
  • aurora-projector5K/yr
  • the aurora projector5K/yr
  • dreamscape projector9K/yr
  • aurora northern lights cube4K/yr
  • northern lights cube12K/yr
  • northern lights aurora projector4K/yr
  • aurora borealis night light projector31K/yr

Reviews and returns

What reviews say buyers love and hate about Northern Lights Lamp

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Brightness/Shine/Glow”
12%of negative reviews mention “Durability”
2.5%of orders come back
“breaks”
A buyer, on “Durability”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Northern Lights Lamp questions

Answered from the same tracked data.