Northern Lights

Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +30.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months

183K

Growth, 90 days vs prior 90

+30.5%

Conversion, latest week

1.5%

Market size, estimated

$62Ka year

Peak month

December4.4× the quietest month

Top search term

northern lights101K searches a year

Listings sell for $22.31 on average, from $8.67 to $37.15. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $22.31 that is $2K to $6K a year per listing.

Average price

$22.31inside the $15 to $100 sweet spot

Price range

$8.67–$37.15

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

2.7%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #455 within Wall Lights. It carries 2,408 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

2.8%

Average rank

#455in Wall Lights

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

2,408per listing

Listings tracked

32

5 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

34 months