Is northern lights profitable to sell on Amazon United States?

The niche generates $62K/yr across 32 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +30.5%. Flapen's verdict: Worth a look (53/100).

How competitive is the northern lights niche?

27 brands and 44 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 49% of demand.

What do buyers complain about in northern lights?

Top complaints mined from reviews: Durability, Functionality-Overall, Quality-Overall. The return rate is 2.7%.

When does demand for northern lights peak?

Demand peaks in Nov–Dec; the busiest month runs 4.4× the quietest.

What does it cost to enter the northern lights niche?

Listings span $8.67–$37.15; the average listing price is $22.31 (sweet spot $15–$100). The average incumbent carries 2,408 reviews — the moat a new listing must climb.

northern lights

Worth a look

Shows a sweet-spot price point ($22.31 avg), but a small market ($62K/yr) keeps it on the watch list.

Avg price

Great$22.31

avg listing price — sweet spot $15–$100

Brand share

Great49%

top-5 brand share — no brand owns this niche

Price range

Great$8.67–$37.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.7%

return rate — above 5% kills the launch gate

Growth

Good+30.5%

90-day search growth — must beat 0% to launch

Review moat

Okay2,407.69

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad$62K

$62K/yr · 183K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, northern lights is a $62K/yr Amazon United States market (183K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

northern lights market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $112K–$134K; units × avg price
Conversion rate: 1.5%
Avg BSR: #455
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 2.8%
Avg brand age: 34 months
Avg seller age: 166 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

27 rising

Sellers

Top-5 brand share

49%

Top 20: 92%

Top-5 click share

48%

Top 20: 86%

Open market

46%

HODANS16%
YJHAOTOU11%
PIKOY11%
Mubarek6%
HUMIIEYE5%
VoMii5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +30.5% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 4.4×

Open Trend

Top northern lights search terms

northern lights101K/yr +79.1%0.5% conv.
aurora lamp18K/yr -9.2%3.2% conv.
northern lights night light15K/yr -5.9%3.6% conv.
northern light8K/yr -5.0%0.3% conv.
aurora projector northern lights5K/yr +22.1%2.6% conv.
aurora northern lights projector12K/yr -56.6%2.5% conv.
proyector de luz4K/yr +40.1%0.0% conv.
kaleidoscope light5K/yr +21.1%0.2% conv.
red light projector5K/yr -22.0%1.1% conv.
galaxy projector cheap2K/yr +21.7%0.2% conv.

All search terms

Top northern lights products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Northern Galaxy Light Aurora Projector with 33 Light Effects Night Lights LED Star Projector for Bedroom Nebula Lamp Remote Control White Noises Bluetooth Speaker for Parties Black

HODANS$34.934.4★9,913 rev

YJHAOTOU Waterproof Shower Lamp Sets with 16 Color Ocean Wave Projector Rechargeable LED Light with Remote & Touch Control Household lamp Sets 3 White Modes USB-C for Bathroom Bedroom Spa Gifts

YJHAOTOU$24.264.6★409 rev

Galaxy Projector Night Light 18-Color Teen Girl Gifts Trendy Stuff GIFT BOX

PIKOY$34.384.5★4,515 rev

VoMii Northern Lights Projector 16 Colors Luminorthe Cube Lamp with Dynamic Wave Effect Aurora Glow Lamp Ambient Lighting with Remote for Bed Room Classroom Decor

VoMii$12.474.3★426 rev

JASCO PROJECTABLES(R) Northern Lights LED Night-Light

Projectables$10.074.4★911 rev

Newest

by launch date

YJHAOTOU Waterproof Shower Lamp Sets with 16 Color Ocean Wave Projector Rechargeable LED Light with Remote & Touch Control Household lamp Sets 3 White Modes USB-C for Bathroom Bedroom Spa Gifts

YJHAOTOU$24.26409 rev

6mo ago

Northern Lights Projector 16-Color Aurora Galaxy Projector Remote Control

LZHYWEI$8.67120 rev

8mo ago

Northern Galaxy Light Aurora Projector Star Projector with 33 Light Effects Starry Nebula LED Lamp for Bedroom with Remote Control White Noise Kids/Adults Room Decor Bluetooth Speaker for Parties

FEKTIK$23.65230 rev

10mo ago

Growalleter Northern Lights Projector 16 Colors Rechargeable Aurora Light Projector & Mood Lighting Galaxy Lamp Remote Night Light for Bedroom Gift for Teenage Girls Room Decor (Battery)

Growalleter$15.032,358 rev

1y ago

KidoYean Cordless Shower Lamp Bedside Lamp Touch Ocean Wave Projector Light 3 Way Color Temperature 16 Color Changing Light Dimmable Rechargeable Aurora Night Lights for Bedroom Bathroom Waterproof

KidoYean$23.7298 rev

1y ago

What buyers say about northern lights

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow25%

“Bright lights”

Color12%

“Vibrant colors”

Quality-Overall8%

“Excellent Product”

Value For Money7%

“Great buy for the money”

Gifting Purpose4%

“Cool gift”

Advertised Vs Actual Product4%

“As Described”

Sleep Quality4%

“Peaceful sleep”

Remote Control3%

“Remote control is handy”

Ease Of Use3%

“Easy to use”

Comfort-Overall2%

“It makes our classroom feel so nice and comfy”

What buyers complain about

Durability17%

“Broke after a month”

Functionality-Overall8%

“Didn't Work”

Quality-Overall8%

“Low quality and cheaply made”

Brightness/Shine/Glow6%

“Not bright enough”

Noise Level6%

“Squeaking noise”

Advertised Vs Actual Product5%

“False advertisement”

Charging4%

“Wont charge”

Size-Overall3%

“this item is not a fit”

Color3%

“and dulled colors”

Value For Money3%

“seems a bit over price”

Top return reasons

Brightness/Shine/Glow16%

Advertised Vs Actual Product15%

Functionality-Overall15%

Size-Overall7%

Defective Material/Parts6%

Charging4%

Color4%

Value For Money4%

Quality-Overall4%

Bulb Flicker/Dimming/Color3%

Common questions

Is northern lights profitable to sell on Amazon United States?: The niche generates $62K/yr across 32 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +30.5%. Flapen's verdict: Worth a look (53/100).
How competitive is the northern lights niche?: 27 brands and 44 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 49% of demand.
What do buyers complain about in northern lights?: Top complaints mined from reviews: Durability, Functionality-Overall, Quality-Overall. The return rate is 2.7%.
When does demand for northern lights peak?: Demand peaks in Nov–Dec; the busiest month runs 4.4× the quietest.
What does it cost to enter the northern lights niche?: Listings span $8.67–$37.15; the average listing price is $22.31 (sweet spot $15–$100). The average incumbent carries 2,408 reviews — the moat a new listing must climb.