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Nordic Pure 16x25x5

Maybe

Prices already span $29.09–$86.88, with room to position. But the top 5 products take 86% of clicks, so Nordic Pure 16x25x5 is a Maybe.

Flapen Score
51
51 / 100
Top 35% of 9,536 Tools & Home Improvement niches · +3 vs the category median of 48
Market size
$54K/yr9K searches / yr
90-day growth
+69.1%search demand this quarter
Competition
86%top-5 click share · 7 brands · 31 sellers

Flapen Score

Nordic Pure 16x25x5 against its category

The dotted line is the Tools & Home Improvement average. Past it, Nordic Pure 16x25x5 is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nordic Pure 16x25x5 market on Amazon at a glance

Shoppers on Amazon United States searched for Nordic Pure 16x25x5 9K times last year and spent an estimated $54K. The top 5 brands take 91% of clicks. Demand peaks in Jun–Jul–Oct. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

10.1% of searches ended in a purchase last week.

Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 10.1% of those searches ended in a purchase. Searches in the last 90 days moved +69.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months
9K
Growth, 90 days vs prior 90
+69.1%
Conversion, latest week
10.1%
Market size, estimated
$54Ka year
Peak month
July3.8× the quietest month
Top search term
16x25x5 merv 134K searches a year

02 · Price

A sale here is worth $57.31.

Listings sell for $57.31 on average, from $29.09 to $86.88. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $57.31 that is $0 to $6K a year per listing.

Average price
$57.31inside the $15 to $100 sweet spot
Price range
$29.09–$86.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #765 within Furnace Parts & Accessories. It carries 1,068 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
80%
Out of stock, average day
4.7%
Average rank
#765in Furnace Parts & Accessories
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
1,068per listing
Listings tracked
10

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Nordic Pure 16x25x5 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

$0$8K$16K$24K$32K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

31

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

4%

  • Filterbuy44%
  • HEALTHY CLIMATE18%
  • Filtrete14%
  • DerBlue8%
  • AIRx Filters6%
  • Nordic Pure5%
  • Open — no brand owns it (1 brand, 4%)

Demand

Nordic Pure 16x25x5 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jun, Jul, Oct · busiest ÷ quietest = 3.8×

Search terms

Top Nordic Pure 16x25x5 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 16x25x5 merv 134K/yr
  • merv 13 16x25x53K/yr
  • 16x25x5 air filter merv 133K/yr

Reviews and returns

What reviews say buyers love and hate about Nordic Pure 16x25x5

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Filtration”
37%of negative reviews mention “Size-Overall”
2.9%of orders come back
“Not true to size”
A buyer, on “Size-Overall”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Nordic Pure 16x25x5 questions

Answered from the same tracked data.