Is nordic pure 16x25x5 profitable to sell on Amazon United States?

The niche generates $54K/yr across 10 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +69.1%. Flapen's verdict: Worth a look (51/100).

How competitive is the nordic pure 16x25x5 niche?

7 brands and 31 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in nordic pure 16x25x5?

Top complaints mined from reviews: Size-Overall, Filtration, Assembly/Installation. The return rate is 2.9%.

When does demand for nordic pure 16x25x5 peak?

Demand peaks in Jun–Jul–Oct; the busiest month runs 3.8× the quietest.

What does it cost to enter the nordic pure 16x25x5 niche?

Listings span $29.09–$86.88; the average listing price is $57.31 (sweet spot $15–$100). The average incumbent carries 1,068 reviews — the moat a new listing must climb.

nordic pure 16x25x5

Worth a look

Shows sweet-spot pricing room ($29.09–$86.88), but a concentrated shelf (top 5 take 86% of clicks) keeps it on the watch list.

Price range

Incredible$29.09–$86.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$57.31

avg listing price — sweet spot $15–$100

Conversion

Great10.1%

search→purchase rate — share of searches ending in a sale

Growth

Great+69.1%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,067.7

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.9%

return rate — above 5% kills the launch gate

Brand share

Bad91%

top-5 brand share — brand-locked demand

Market size

Bad$54K

$54K/yr · 9K searches

Competition

Bad86%

top-5 click share — a locked-up shelf

Signals High Price

According to Flapen's Amazon United States niche tracking, nordic pure 16x25x5 is a $54K/yr Amazon United States market (9K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jun–Jul–Oct. Verdict: Worth a look — 51/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

nordic pure 16x25x5 market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $57K–$72K; units × avg price
Conversion rate: 10.1%
Avg BSR: #765
Page quality: 0%
Prime: 80%
Sponsored: 70%
Out of stock: 4.7%
Avg brand age: 44 months
Avg seller age: 190 days

Competition & brand share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

Filterbuy44%
HEALTHY CLIMATE18%
Filtrete14%
DerBlue8%
AIRx Filters6%
Nordic Pure5%
Open — no brand owns it (1 brand, 4%)

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — +69.1% search growth over the last 90 days.

Peak months: Jun, Jul, Oct · busiest ÷ quietest = 3.8×

Open Trend

Top nordic pure 16x25x5 search terms

16x25x5 merv 134K/yr +101.4%8.5% conv.
merv 13 16x25x53K/yr +57.7%9.1% conv.
16x25x5 air filter merv 133K/yr +40.5%9.2% conv.

All search terms

Top nordic pure 16x25x5 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Filterbuy 16x25x5 Air Filter MERV 13 Optimal Smoke & Allergy Defense (2-Pack) Pleated HVAC AC Furnace Filters for Honeywell FC100A1029 Lennox X6670 and More (Actual Size: 15.75 x 24.75 x 4.38)

Filterbuy$71.154.6★924 rev

Lennox 19L16-16 x 25 x 5 Healthy Climate HCF16-13 Air filter MERV 13 (2-Pack)

HEALTHY CLIMATE$86.884.8★461 rev

Filtrete 16x25x5 AC Furnace Air Filter MERV 13 MPR 1900 Premium Allergen Bacteria & Virus Filter Electrostatic Air Cleaning Filter 2-Pack (Actual Size 15.75 x 24.13 x 4.88 in)

Filtrete$73.094.3★379 rev

DerBlue 2PACK 16x25x5 MERV 13 Furnace Filter Replacement Compatible with Lennox X6670 HCF16 Pleated HVAC Foldable Design for Easy Installation & Space-Saving(Actual Size: 15.75 x 24.75 x 4.38in)

DerBlue$47.514.2★60 rev

2 Pack 16x25x5 Furnace Filter Replacement Compatible with Lennox X6670 HCF16 MERV 13 Pleated HVAC Foldable Design Easy Installation

Henmfely$50.183.1★8 rev

Newest

by launch date

2 Pack 16x25x5 Furnace Filter Replacement Compatible with Lennox X6670 HCF16 MERV 13 Pleated HVAC Foldable Design Easy Installation

Henmfely$50.188 rev

5mo ago

DerBlue 2PACK 16x25x5 MERV 13 Furnace Filter Replacement Compatible with Lennox X6670 HCF16 Pleated HVAC Foldable Design for Easy Installation & Space-Saving(Actual Size: 15.75 x 24.75 x 4.38in)

DerBlue$47.5160 rev

11mo ago

Filtrete 16x25x5 AC Furnace Air Filter MERV 13 MPR 1900 Premium Allergen Bacteria & Virus Filter Electrostatic Air Cleaning Filter 2-Pack (Actual Size 15.75 x 24.13 x 4.88 in)

Filtrete$73.09379 rev

1y ago

AIRX FILTERS WICKED CLEAN AIR. 16x25x5 Air Filter MERV 13 Compatible with Ultravation 91-005 Furnace Filter MERV 13

AIRx Filters$57.1713 rev

2y ago

AIRx Filters 16x25x5 MERV 13 HVAC AC Furnace Air Filter Replacement for Lennox X0583 X6670 X6672 Health 2-Pack Made in the USA

AIRx Filters$56.0146 rev

5y ago

What buyers say about nordic pure 16x25x5

What buyers praise and complain about, mined from review topics.

What buyers love

Filtration24%

“offers strong filtration at a good price”

Size-Overall23%

“Fits well”

Value For Money11%

“BIG savings”

Storage Capacity5%

“Convenient Storage”

Quality-Overall5%

“Decent Once Assembled”

Durability4%

“Great durability and performance”

Material Quality3%

“This filter has quality cardboard frame”

Assembly/Installation3%

“When these showed up I was surprised to find out I actually had to put them together”

Advertised Vs Actual Product2%

“just as described”

Efficiency2%

“it really helped reduce the dust”

What buyers complain about

Size-Overall37%

“Not true to size”

Filtration10%

“Inaccurate filter measurements”

Assembly/Installation9%

“This was horrible- these actually require assembly”

Thickness5%

“Description says it fits a Lennox furnace requiring a 16x25x5 filter which our Lennox does BUT this filter does not fit because the thickness is a bit more than 4 1/2 which ours takes even though ours says it requires a 5 thickness”

Stretchability/Expandability/Elasticity3%

“Couldnt get it to stretch out enough to fit my furnace”

Adhesion/Stickiness3%

“no glue to hold it”

Compatibility-Overall3%

“Does not fit my Lenox furnace”

Advertised Vs Actual Product3%

“thus not suitable even though advertised as 16x25x4”

Strength2%

“even after that are super flimsy- DO NOT BUY”

Instructions/User Manual/Troubleshooting2%

“The directions could have been more clear which way the airflow is supposed to go”

Top return reasons

Size-Overall62%

Filtration18%

Compatibility-Overall11%

Advertised Vs Actual Product4%

Assembly/Installation3%

Defective Material/Parts1%

Quality-Overall1%

Thickness1%

Value For Money0%

Stretchability/Expandability/Elasticity0%

Common questions

Is nordic pure 16x25x5 profitable to sell on Amazon United States?: The niche generates $54K/yr across 10 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +69.1%. Flapen's verdict: Worth a look (51/100).
How competitive is the nordic pure 16x25x5 niche?: 7 brands and 31 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in nordic pure 16x25x5?: Top complaints mined from reviews: Size-Overall, Filtration, Assembly/Installation. The return rate is 2.9%.
When does demand for nordic pure 16x25x5 peak?: Demand peaks in Jun–Jul–Oct; the busiest month runs 3.8× the quietest.
What does it cost to enter the nordic pure 16x25x5 niche?: Listings span $29.09–$86.88; the average listing price is $57.31 (sweet spot $15–$100). The average incumbent carries 1,068 reviews — the moat a new listing must climb.