Is Noise Cancelling Ear Muffs profitable to sell on Amazon United States?

Flapen scores Noise Cancelling Ear Muffs 45 out of 100 on Amazon United States, a Fail. Shoppers spend $231K a year across 22 tracked products. Search demand grew +10.3% in the last 90 days.

How competitive is the Noise Cancelling Ear Muffs niche on Amazon United States?

11 brands and 96 sellers compete in Noise Cancelling Ear Muffs on Amazon United States. The top 5 Noise Cancelling Ear Muffs products take 55% of clicks, and the top 5 brands take 80%.

What do buyers complain about in Noise Cancelling Ear Muffs?

Noise Cancelling Ear Muffs buyers on Amazon United States complain most about Size-Overall, Quality-Overall, and Durability. Returns run at 3.3% of orders.

When does demand for Noise Cancelling Ear Muffs peak?

Search demand for Noise Cancelling Ear Muffs on Amazon United States peaks in Aug–Sep–Oct, and the busiest month runs 2.0× the quietest.

What does it cost to enter the Noise Cancelling Ear Muffs niche?

Noise Cancelling Ear Muffs sells for $24.19 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $10.40 to $42.77. The average product has 28,778 reviews, the count a new listing must catch up to.

Noise Cancelling Ear Muffs

Fail

The average product has 28,778 reviews to catch up to, so Noise Cancelling Ear Muffs is a Fail.

Flapen Score: 45
45 / 100Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 48
Market size: $231K/yr305K searches / yr
90-day growth: +10.3%search demand this quarter
Competition: 55%top-5 click share · 11 brands · 96 sellers

Flapen Score

Noise Cancelling Ear Muffs against its category

The dotted line is the Tools & Home Improvement average. Past it, Noise Cancelling Ear Muffs is stronger. Inside it, weaker.

45Fail

This niche Category average

See the method

Market

The Noise Cancelling Ear Muffs market on Amazon at a glance

Shoppers on Amazon United States searched for Noise Cancelling Ear Muffs 305K times last year and spent an estimated $231K. The top 5 brands take 80% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 45 out of 100, a Fail.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 305K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $231K a year.

Searches, last 12 months: 305K
Growth, 90 days vs prior 90: +10.3%
Conversion, latest week: 3.1%
Market size, estimated: $231Ka year
Peak month: September2.0× the quietest month
Top search term: noise reduction headphones54K searches a year

02 · Price

A sale here is worth $24.19.

Listings sell for $24.19 on average, from $10.40 to $42.77. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $24.19 that is $6K to $12K a year per listing.

Average price: $24.19inside the $15 to $100 sweet spot
Price range: $10.40–$42.77
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 10K–13K
Units per listing a year: 250–500
Revenue per listing a year: $6K–$12K
Returns: 3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #7 within Hearing Protection. It carries 28,778 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #7in Hearing Protection
Average rating: 4.57 starsAmazon United States average 4.42 stars
Average reviews: 28,778per listing
Listings tracked: 22