Is no drill door lock profitable to sell on Amazon United States?

The niche generates $37K/yr across 5 tracked products. 90-day search growth is +0.7%. Flapen's verdict: Skip it (30/100).

How competitive is the no drill door lock niche?

4 brands and 10 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in no drill door lock?

Top complaints mined from reviews: Functionality-Overall, Size-Overall, Compatibility-Overall. The return rate is 6.5% — above our launch gate.

When does demand for no drill door lock peak?

Demand peaks in Jul–Aug; the busiest month runs 2.2× the quietest.

What does it cost to enter the no drill door lock niche?

Listings span $11.58–$24.72; the average listing price is $15.76 (sweet spot $15–$100). The average incumbent carries 10,334 reviews — the moat a new listing must climb.

no drill door lock

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Great$15.76

avg listing price — sweet spot $15–$100

Price range

Good$11.58–$24.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good6.5%

search→purchase rate — share of searches ending in a sale

Growth

Okay+0.7%

90-day search growth — must beat 0% to launch

Review moat

Bad10,333.6

avg incumbent reviews — the moat a new listing must climb

Returns

Bad6.5%

return rate — above 5% kills the launch gate

Market size

Bad$37K

$37K/yr · 36K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Returns

According to Flapen's Amazon United States niche tracking, no drill door lock is a $37K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 30/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

no drill door lock market data

Units sold / yr: 3K–3K; avg 250–500/product
Revenue / yr: $39K–$47K; units × avg price
Conversion rate: 6.5%
Avg BSR: #67
Page quality: 0%
Prime: 100%
Sponsored: 60%
Out of stock: 0.0%
Avg brand age: 51 months
Avg seller age: 175 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Addalock62%
AceMining18%
Rerishom16%
Guard Dog Security3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.7% search growth over the last 90 days.

Peak months: Jul, Aug · busiest ÷ quietest = 2.2×

Open Trend

Top no drill door lock search terms

addalock portable door lock16K/yr +18.1%5.7% conv.
addalock15K/yr -9.9%5.1% conv.
add a lock3K/yr -26.7%4.1% conv.
add a lock portable door lock2K/yr -14.5%4.5% conv.

All search terms

Top no drill door lock products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Addalock The Original Portable Door Lock for Travel & Home Security Durable 1-Piece Door Latch Lock for Houses Apartments Hotels Motels Dorms & AirBnBs - Lock the Door & Stay at Home or Away

Addalock$14.834.4★16,759 rev

AceMining Portable Door Lock Home Security Door Lock Travel Lockdown Locks for Additional Safety and Privacy Perfect for Traveling Hotel Home Apartment College

AceMining$11.584.2★23,551 rev

Portable Door Lock 2Pack Extra Lock for Additional Privacy and Safety in Home Hotel and Apartment Prevent Unauthorized Entry Protect Family Security in Traveling Home Bedroom Hotel Apartment AirBNB

Rerishom$14.094.2★8,475 rev

Addalock The Original Portable Door Lock for Travel & Home Security 1-Piece Door Latch Lock for Houses Apartments Hotels Motels Dorms & AirBnBs - Lock the Door & Stay at Home or Away 2 Pack

Addalock$24.724.5★1,970 rev

Guard Dog Security Blocklock Portable Door Lock Hotel Door Locks for Travelers Security Tough Durable Apartment Door Security Home Security Travel Essentials Easy to Use

Guard Dog Security$13.564.3★913 rev

Newest

by launch date

Guard Dog Security Blocklock Portable Door Lock Hotel Door Locks for Travelers Security Tough Durable Apartment Door Security Home Security Travel Essentials Easy to Use

Guard Dog Security$13.56913 rev

1y ago

Portable Door Lock 2Pack Extra Lock for Additional Privacy and Safety in Home Hotel and Apartment Prevent Unauthorized Entry Protect Family Security in Traveling Home Bedroom Hotel Apartment AirBNB

Rerishom$14.098,475 rev

4y ago

AceMining Portable Door Lock Home Security Door Lock Travel Lockdown Locks for Additional Safety and Privacy Perfect for Traveling Hotel Home Apartment College

AceMining$11.5823,551 rev

5y ago

Addalock The Original Portable Door Lock for Travel & Home Security 1-Piece Door Latch Lock for Houses Apartments Hotels Motels Dorms & AirBnBs - Lock the Door & Stay at Home or Away 2 Pack

Addalock$24.721,970 rev

16y ago

Addalock The Original Portable Door Lock for Travel & Home Security Durable 1-Piece Door Latch Lock for Houses Apartments Hotels Motels Dorms & AirBnBs - Lock the Door & Stay at Home or Away

Addalock$14.8316,759 rev

18y ago

What buyers say about no drill door lock

What buyers praise and complain about, mined from review topics.

What buyers love

Security18%

“Extra security”

Ease Of Use14%

“Easy to use”

Advertised Vs Actual Product11%

“Works as advertised”

Locking Mechanism10%

“Best lock”

Quality-Overall8%

“Appears to be well made”

Efficiency7%

“Works great”

Value For Money6%

“definitely worth it”

Strength3%

“Very strong and very easy to install/use”

Size-Overall3%

“Fits well and easy to use”

Portability2%

“Its small, lightweight, and easy to carry in a bag”

What buyers complain about

Functionality-Overall24%

“Didn't work”

Size-Overall17%

“doesnt fit every door”

Compatibility-Overall16%

“Wasnt compatible with the doors at the hotel I stayed”

Quality-Overall9%

“The build quality doesn't seem the best, hard plastic,”

Locking Mechanism6%

“the door would not open from the inside because the lock had become stuck”

Durability3%

“Flop. Very fragile, it breaks after the first night”

Ease Of Use2%

“This product was hard to figure out”

Advertised Vs Actual Product2%

“Returned, did not work as advertised”

Strength2%

“Very fragile, it breaks after the first night”

Thickness2%

“This device is thick”

Top return reasons

Size-Overall36%

Functionality-Overall16%

Compatibility-Overall15%

Locking Mechanism10%

Advertised Vs Actual Product5%

Value For Money3%

Mechanism Issues2%

Defective Material/Parts2%