Is Nippers profitable to sell on Amazon United States?

Flapen scores Nippers 50 out of 100 on Amazon United States, a Maybe. Shoppers spend $202K a year across 71 tracked products. Search demand grew -11.7% in the last 90 days.

How competitive is the Nippers niche on Amazon United States?

13 brands and 149 sellers compete in Nippers on Amazon United States. The top 5 Nippers products take 24% of clicks, and the top 5 brands take 95%.

What do buyers complain about in Nippers?

Nippers buyers on Amazon United States complain most about Durability, Quality-Overall, and Precision Of Cut. Returns run at 0.9% of orders.

When does demand for Nippers peak?

Search demand for Nippers on Amazon United States peaks in Jan–Feb–Oct–Nov, and the busiest month runs 2.6× the quietest.

What does it cost to enter the Nippers niche?

Nippers sells for $54.05 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $3.98 to $280.58. The average product has 1,821 reviews, the count a new listing must catch up to.

Nippers

Maybe

Returns run at only 0.9% of orders. But the top 5 brands take 95% of clicks, so Nippers is a Maybe.

Filters High Price

Flapen Score: 50
50 / 100Top 39% of 9,536 Tools & Home Improvement niches · +2 vs the category median of 48
Market size: $202K/yr82K searches / yr
90-day growth: -11.7%search demand this quarter
Competition: 24%top-5 click share · 13 brands · 149 sellers

Flapen Score

Nippers against its category

The dotted line is the Tools & Home Improvement average. Past it, Nippers is stronger. Inside it, weaker.

50Maybe

This niche Category average

See the method

Market

The Nippers market on Amazon at a glance

Shoppers on Amazon United States searched for Nippers 82K times last year and spent an estimated $202K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Feb–Oct–Nov. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

4.6% of searches ended in a purchase last week.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $202K a year.

Searches, last 12 months: 82K
Growth, 90 days vs prior 90: -11.7%
Conversion, latest week: 4.6%
Market size, estimated: $202Ka year
Peak month: November2.6× the quietest month
Top search term: wiha pliers30K searches a year

02 · Price

A sale here is worth $54.05.

Listings sell for $54.05 on average, from $3.98 to $280.58. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $54.05 that is $0 to $5K a year per listing.

Average price: $54.05inside the $15 to $100 sweet spot
Price range: $3.98–$280.58
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 2K–3K
Units per listing a year: 0–100
Revenue per listing a year: $0–$5K
Returns: 0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

46% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #854 within Nippers & Snips. It carries 1,821 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings: 46%
Prime listings: 90%
Out of stock, average day: 1.5%
Average rank: #854in Nippers & Snips
Average rating: 4.59 starsAmazon United States average 4.42 stars
Average reviews: 1,821per listing
Listings tracked: 71