Nightlock

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -33.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months

42K

Growth, 90 days vs prior 90

-33.3%

Conversion, latest week

3.4%

Market size, estimated

$35Ka year

Peak month

September3.1× the quietest month

Top search term

nightlock12K searches a year

Listings sell for $24.81 on average, from $10.00 to $43.35. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $24.81 that is $0 to $2K a year per listing.

Average price

$24.81inside the $15 to $100 sweet spot

Price range

$10.00–$43.35

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

5.1%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 22.3% of listings are out of stock. The average listing ranks #629 within Door Hardware & Locks. It carries 1,761 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

90%

Out of stock, average day

22.3%

Average rank

#629in Door Hardware & Locks

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

1,761per listing

Listings tracked

10

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

48 months