night light with switch
Skip itA small market ($47K/yr) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Brand share
Good63%top-5 brand share — brands hold most of the demand
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,003.75avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.36avg listing price — sweet spot $15–$100
Price range
Okay$4.71–$19.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-11.6%90-day search growth — must beat 0% to launch
Market size
Bad$47K$47K/yr · 101K searches
According to Flapen's Amazon United States niche tracking, night light with switch is a $47K/yr Amazon United States market (101K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jan. Verdict: Skip it — 41/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
night light with switch market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $52K–$62K
- units × avg price
- Conversion rate
- 4.5%
- Avg BSR
- #761
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 70%
- Out of stock
- 2.8%
- Avg brand age
- 46 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
35
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
53%
Top 20: 100%
Open market
32%
- Projectpak22%
- Energizer16%
- Generic9%
- L LOHAS LED9%
- Kingman6%
- DEWENWILS5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.6% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.7×
Top night light with switch search terms
- night light with switch35K/yr
- plug in night light with on off switch12K/yr
- night light with on off switch12K/yr
- night lights plug into wall on off switch11K/yr
- nightlight with switch7K/yr
- night lights plug into wall with switch5K/yr
- night light on off switch6K/yr
- manual night light5K/yr
- plug in night light with switch5K/yr
- night lights with on off switch4K/yr
Top night light with switch products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Projectpak Plug in Night Light with Manual On/Off Switch for Hallway Bedroom Stairways Includes 4W Incandescent Bulb | 4 Pack
Projectpak$10.014.6★2,806 rev
Energizer Manual On/Off LED Night Light Plug-in Push Button Compact Contemporary for Bedroom Livingroom Hallway Bathroom Nursery Basement White 84135 2 Pack
Energizer$8.454.6★1,523 rev
![L LOHAS LED Night Lights Plug into Wall [2 Pack] LED Dimmable Night Light](https://m.media-amazon.com/images/I/414SGcrx1JL.jpg)
L LOHAS LED Night Lights Plug into Wall [2 Pack] LED Dimmable Night Light
L LOHAS LED$8.214.6★7,785 rev
Kingman Night Light Wall Plug in with On/Off Switch Warm White UL Listed 120V 4W (1 Pack)
Kingman$6.664.6★1,237 rev
DEWENWILS Plug in Night Light with Switch Manual ON Off LED Nightlight for Kids Nursery Bedroom Bathroom Hallway Stairways Corridor Garage Warm White 4 Pack
DEWENWILS$12.054.5★2,138 rev
Newest
by launch date
LED Night Lights Plug into Wall Warm White 3000K/6000K Adjustable 1W Soft Nightlight for Home Hallway Bathroom Bedroom Stairs Kitchen Entryway Basement Modern Low Power Wall Lights
Generic$11.2617 rev
YIKEGE LICHT Decorative Night Light with Switch Accent Lamp
YIKEGE LICHT$9.2811 rev
LED Night Light Plug Into Wall Crystal Nightlight with Manual On / Off Switch Warm White Nightlight with 360 degree Rotating Plug Decorative LED Night Light for Bedroom Hallway Bathroom (Blue)
Hohean$13.0834 rev
OSKOS 6 Pack Plug in Night Light with Manual On/Off Switch 7W Incandescent Bulb Included ETL Listed
OSKOS$10.43207 rev
Energizer Manual On/Off LED Night Light Plug-in Push Button Compact Contemporary for Bedroom Livingroom Hallway Bathroom Nursery Basement White 84135 2 Pack
Energizer$8.451,523 rev
Trending
90-day click momentumLED Night Lights Plug into Wall Warm White 3000K/6000K Adjustable 1W Soft Nightlight for Home Hallway Bathroom Bedroom Stairs Kitchen Entryway Basement Modern Low Power Wall Lights
Generic$11.264.7★
STANLEY LED Night Light with On/Off Switch Plug in Design for Indoor Use Bedrooms Hallways Bathrooms and Kitchens
STANLEY$9.914.6★
LED Night Lights Plug into Wall Warm White/Cool White AdjustableTool Free Setup Plug in Night Light1W Bright Nightlight for Adults Room Bedroom Bathroom Hallway Kitchen
Generic$9.774.6★
YIKEGE LICHT Decorative Night Light with Switch Accent Lamp
YIKEGE LICHT$9.285.0★
Westek 71053 Faceted Manual On/Off Night Lite White
Westek$4.714.5★
What buyers say about night light with switch
What buyers praise and complain about, mined from review topics.What buyers love
“Bright light”
“Good night lights”
“Worth buying”
“As advertised”
“Quality Lighting”
“Easy to use”
“Works great”
“Classic design”
“Size is convenient”
“they are still running strong over 3 years later”
What buyers complain about
“TOO BRIGHT”
“Not functional”
“wrong size for me”
“Dim light”
“It does not last”
“Piece of garbage”
“Not as advertised”
“Cheap Material”
“doesn't work no instructions plugged it in, no light”
“Underwhelmed For Price - Not Very Bright”
Top return reasons
Common questions
- Is night light with switch profitable to sell on Amazon United States?
- The niche generates $47K/yr across 20 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.6%. Flapen's verdict: Skip it (41/100).
- How competitive is the night light with switch niche?
- 16 brands and 35 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in night light with switch?
- Top complaints mined from reviews: Brightness/Shine/Glow, Functionality-Overall, Size-Overall. The return rate is 1.7%.
- When does demand for night light with switch peak?
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- What does it cost to enter the night light with switch niche?
- Listings span $4.71–$19.88; the average listing price is $10.36 (sweet spot $15–$100). The average incumbent carries 2,004 reviews — the moat a new listing must climb.