Night Light Bulb

Shoppers searched for this 707K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 16.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $811K a year.

Searches, last 12 months

707K

Growth, 90 days vs prior 90

-7.8%

Conversion, latest week

16.5%

Market size, estimated

$811Ka year

Peak month

December2.7× the quietest month

Top search term

night light bulbs328K searches a year

Listings sell for $6.95 on average, from $5.09 to $11.83. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At $6.95 that is $21K to $28K a year per listing.

Average price

$6.95under the $15 to $100 sweet spot

Price range

$5.09–$11.83

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

3,000–4,000

Revenue per listing a year

$21K–$28K

Returns

1.3%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #95 within Light Bulbs. It carries 2,928 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

100%

Out of stock, average day

4.0%

Average rank

#95in Light Bulbs

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

2,928per listing

Listings tracked

22

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

54 months