night light bulb
Worth a lookShows searches that convert (16.5% search→purchase), but prices mostly outside the sweet spot ($5.09–$11.83) keeps it on the watch list.
Conversion
Incredible16.5%search→purchase rate — share of searches ending in a sale
Returns
Great1.3%return rate — above 5% kills the launch gate
Market size
Good$811K$811K/yr · 707K searches
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Review moat
Okay2,927.64avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.95avg listing price — sweet spot $15–$100
Price range
Bad$5.09–$11.83cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, night light bulb is a $811K/yr Amazon United States market (707K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
night light bulb market data
- Units sold / yr
- 100K–125K
- avg 3,000–4,000/product
- Revenue / yr
- $695K–$869K
- units × avg price
- Conversion rate
- 16.5%
- Avg BSR
- #95
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 4.0%
- Avg brand age
- 54 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
50
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
50%
Top 20: 98%
Open market
20%
- OuuKoo28%
- LEDVANCE20%
- PaeorRorL12%
- Emotionlite9%
- ZwwYvv7%
- Snnalosses5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
Top night light bulb search terms
- night light bulbs328K/yr
- night light bulb64K/yr
- nightlight light bulbs34K/yr
- night light bulbs 4 watt37K/yr
- 4 watt night light bulbs28K/yr
- nightlight bulbs26K/yr
- nite light bulbs15K/yr
- small light bulbs for night lights18K/yr
- nightlight bulb15K/yr
- 4w light bulb9K/yr
Top night light bulb products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OuuKoo Night Light Bulb Warm White Replacement Bulbs - E12 Light Bulbs - 7Watt Incandescent Light Bulbs - 15 Packs Warm White Glow - Dimmable
OuuKoo$7.354.7★2,612 rev
LEDVANCE 13544-7C7/W/BL/4PK 120V Night Light Bulb Incandescent Warm White 7 watts
LEDVANCE$5.404.7★4,254 rev
PaeorRorL Night Light Bulbs 4 Watt 15 Pack E12 Base Dimmable Plug in Night Light Bulbs - C7 Small Light Bulb Replacement for Night Lights Christmas Lights Table Lamps & Porch Clear Warm White Glow
PaeorRorL$6.454.7★418 rev
OuuKoo Night Light Bulbs - 4W Dimmable Warm White - E12 Base - Small Clear Glass C7
OuuKoo$7.194.7★1,604 rev
Emotionlite C7 LED Candelabra Bulbs E12 Base Warm White 2700K 4 Pack
Emotionlite$6.834.6★5,313 rev
Newest
by launch date
ZwwYvv Night Light Bulbs E12 Candelabra Base 4 Watt/C7/120V Decorative Bulb Warm White 6 Pack
ZwwYvv$5.13145 rev
ZwwYvv Night Light Bulbs 7 Watt E12 Candelabra Base 120V for Nightlight and Salt Lamp Warm White 6 Pack
ZwwYvv$5.09113 rev
PaeorRorL Night Light Bulbs 4 Watt 15 Pack E12 Base Dimmable Plug in Night Light Bulbs - C7 Small Light Bulb Replacement for Night Lights Christmas Lights Table Lamps & Porch Clear Warm White Glow
PaeorRorL$6.45418 rev
COLWATT 15-Pack Salt Lamp Bulbs 15 Watt Light Bulb for Plug-in Scentsy Wax Melt Warmer 120V C7 Small Night Light Bulbs 2200K Warm White Ideal for Himalayan Salt Lamp Baskets Dimmable
COLWATT$5.43628 rev
Snnalosses Night Light Bulbs 4 Watt -C7 Dcor Small Light Bulb - E12 Candelabra Base- Night Light Warm White Replacement Bulbs 15 Packs
Snnalosses$6.31442 rev
Trending
90-day click momentum
Emotionlite C7 LED Bulbs E12 Candelabra Base Amber 2200K 50LM 4 Pack
Emotionlite$7.654.5★
GE Night Light Bulb Standard 4 Watt Clear 4 ea
GE$10.244.7★
PaeorRorL Night Light Bulbs - 7 Watt Clear Light Bulbs for Night Lights Christmas Lights Table Lamps Porch Salt Lamp - 120V E12 Base C7 Night Lite Bulbs - Dimmable - Warm White 15 Packs
PaeorRorL$6.144.7★
OuuKoo Salt Lamp Bulbs - 15 Watt Light Bulbs for Scentsy Wax Warmer - C7 Replacement Bulbs for Plug in Wax Diffuser- Warmwhite - Dimmable 15 Packs
OuuKoo$6.974.6★
Sylvania Incandescent C7 E12 4 Watt Night Light Bulbs 4 Pack
LEDVANCE$6.304.7★
What buyers say about night light bulb
What buyers praise and complain about, mined from review topics.What buyers love
“Very bright”
“Great Deal”
“As advertised”
“No complaints”
“they didnt break”
“Fits perfectly”
“Great bulbs, just bright enough”
“This works very well as night light”
“EFFICIENT”
“The color is soft and bright”
What buyers complain about
“Not very bright”
“Lights are very very dim”
“Didnt last one”
“quality control must not be there”
“Not white light”
“Fail to melt wax”
“Im annoyed this is marketed as a nightlight”
“the off brand bulbs were more expense”
“just didnt look like a good fit”
“burned out”
Top return reasons
Common questions
- Is night light bulb profitable to sell on Amazon United States?
- The niche generates $811K/yr across 22 tracked products. 90-day search growth is -7.8%. Flapen's verdict: Worth a look (51/100).
- How competitive is the night light bulb niche?
- 14 brands and 50 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in night light bulb?
- Top complaints mined from reviews: Brightness/Shine/Glow, Bulb Flicker/Dimming/Color, Durability. The return rate is 1.3%.
- When does demand for night light bulb peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
- What does it cost to enter the night light bulb niche?
- Listings span $5.09–$11.83; the average listing price is $6.95 (sweet spot $15–$100). The average incumbent carries 2,928 reviews — the moat a new listing must climb.