Is night light profitable to sell on Amazon United States?

The niche generates $10.1M/yr across 32 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.0%. Flapen's verdict: Worth a look (56/100).

How competitive is the night light niche?

20 brands and 37 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in night light?

Top complaints mined from reviews: Durability, Brightness/Shine/Glow, Functionality-Overall. The return rate is 2.1%.

When does demand for night light peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the night light niche?

Listings span $7.01–$28.02; the average listing price is $12.75 (sweet spot $15–$100). The average incumbent carries 7,408 reviews — the moat a new listing must climb.

night light

Worth a look

Shows a $10.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$10.1M

$10.1M/yr · 14.0M searches

Returns

Good2.1%

return rate — above 5% kills the launch gate

Conversion

Good5.7%

search→purchase rate — share of searches ending in a sale

Price range

Good$7.01–$28.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Avg price

Good$12.75

avg listing price — sweet spot $15–$100

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-4.0%

90-day search growth — must beat 0% to launch

Review moat

Bad7,408.06

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, night light is a $10.1M/yr Amazon United States market (14.0M searches/yr). The top 5 brands hold 73% of demand. Verdict: Worth a look — 56/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

night light market data

Units sold / yr: 600K–800K; avg 20,000–25,000/product
Revenue / yr: $7.7M–$10.2M; units × avg price
Conversion rate: 5.7%
Avg BSR: #26
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 36 months
Avg seller age: 147 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

51%

Top 20: 87%

Open market

23%

L LOHAS LED34%
Sujeet15%
DORESshop14%
Uigos7%
AUVON4%
Emotionlite3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top night light search terms

night light5.3M/yr -3.4%3.7% conv.
night lights plug into wall2.6M/yr -2.6%5.7% conv.
night light for kids1.1M/yr -19.4%1.5% conv.
night lights848K/yr +1.2%4.0% conv.
nightlight618K/yr +6.9%3.1% conv.
kids night light589K/yr -9.4%1.3% conv.
plug in night light442K/yr +4.8%4.1% conv.
nightlights plug in wall300K/yr +1.5%6.1% conv.
bathroom night light313K/yr -7.0%4.3% conv.
night light plug in227K/yr +1.0%3.4% conv.

All search terms

Top night light products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

L LOHAS LED Night Lights Plug into Wall 2-Pack 0.3W Plug in Night Light

L LOHAS LED$7.164.7★8,546 rev

Sujeet Night Light Night Lights Plug into Wall 8-Pack Nightlight Plug in Night Light Dusk to Dawn Night Lamp Led (Warm White)

Sujeet$9.794.7★9,655 rev

DORESshop Night Light Night Lights Plug into Wall Adjustable 3000K

DORESshop$10.614.7★2,459 rev

Uigos LED Night Light Lamp with Smart Sensor Dusk to Dawn Sensor Daylight White 0.5W Plug-in 6-Pack

Uigos$9.274.7★46,029 rev

L LOHAS LED Night Lights Plug into Wall [2 Pack] LED Dimmable Night Light

L LOHAS LED$8.214.6★7,785 rev

Newest

by launch date

JIWYJOT Astronaut Galaxy Projector for Bedroom Decor Birthday Gifts for Adults Teen Girl Gifts Ambient Lighting Ceiling Space Star Night Light Projector for Kids Room Decor Aesthetic

JIWYJOT$14.09542 rev

7mo ago

Brightown 2 Pack Black Night Lights with Rotating Plug Soft White

Brightown$12.42587 rev

10mo ago

Briignite Night Light Night Lights Plug into Wall LED Projector Night Light

Briignite$16.791,010 rev

1y ago

DORESshop Night Light Night Lights Plug into Wall Adjustable 3000K

DORESshop$10.612,459 rev

1y ago

Sujeet Night Light Night Lights Plug into Wall 8-Pack Nightlight Plug in Night Light Dusk to Dawn Night Lamp Led (Warm White)

Sujeet$9.799,655 rev

2y ago

What buyers say about night light

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow44%

“Bright light”

Night Vision8%

“Great night light”

Value For Money7%

“Great Deal”

Quality-Overall7%

“Excellent product”

Advertised Vs Actual Product4%

“As described”

Color4%

“Love the colors”

Design-Overall3%

“Beautiful design”

Ease Of Use3%

“Easy to use”

Efficiency2%

“works great in my bathroom”

Motion Detection2%

“Detects motion appropriately and looks great”

What buyers complain about

Durability16%

“Did not last”

Brightness/Shine/Glow15%

“TOO BRIGHT”

Functionality-Overall11%

“Not functional”

Quality-Overall8%

“Bad quality”

Size-Overall5%

“it has a short in it”

Bulb Flicker/Dimming/Color3%

“Too dim”

Advertised Vs Actual Product3%

“Inaccurate Description”

Value For Money3%

“Definitely not worth the money”

Charging2%

“Doesn't hold a charge”

Color2%

“I received the wrong color”

Top return reasons

Brightness/Shine/Glow33%

Size-Overall12%

Functionality-Overall11%

Advertised Vs Actual Product8%

Bulb Flicker/Dimming/Color7%

Color6%

Value For Money4%

Defective Material/Parts3%

Quality-Overall2%