Night Light

Shoppers searched for this 14.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10.1M a year.

Searches, last 12 months

14.0M

Growth, 90 days vs prior 90

-4.0%

Conversion, latest week

5.7%

Market size, estimated

$10.1Ma year

Peak month

January1.4× the quietest month

Top search term

night light5.3M searches a year

Listings sell for $12.75 on average, from $7.01 to $28.02. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 20,000 to 25,000 of them. At $12.75 that is $255K to $319K a year per listing.

Average price

$12.75under the $15 to $100 sweet spot

Price range

$7.01–$28.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

600K–800K

Units per listing a year

20,000–25,000

Revenue per listing a year

$255K–$319K

Returns

2.1%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #26 within Wall Lights. It carries 7,408 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#26in Wall Lights

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

7,408per listing

Listings tracked

32

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

36 months