nest x yale lock
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Good1,057.33avg incumbent reviews — the moat a new listing must climb
Avg price
Good$178.07avg listing price — sweet spot $15–$100
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Market size
Okay$194K$194K/yr · 29K searches
Growth
Okay+3.5%90-day search growth — must beat 0% to launch
Returns
Bad9.5%return rate — above 5% kills the launch gate
Competition
Bad98%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$142.72–$225.86cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, nest x yale lock is a $194K/yr Amazon United States market (29K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 31/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
nest x yale lock market data
- Units sold / yr
- 1K–1K
- avg 100–250/product
- Revenue / yr
- $178K–$223K
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #62
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 51 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products capture 98% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
80
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
98%
Top 20: 100%
Open market
0%
- Google79%
- Yale12%
- Yale Security9%
Demand & seasonality
Weekly Amazon search volume, last 99 weeks — +3.5% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 1.8×
Top nest x yale lock search terms
- nest x yale lock9K/yr
- yale nest smart lock7K/yr
- google nest lock3K/yr
- yale nest lock3K/yr
- nest x yale lock with nest connect3K/yr
- nest yale2K/yr
- google nest x yale lock2K/yr
Top nest x yale lock products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Google Nest x Yale Lock - Tamper-Proof Smart Lock for Keyless Entry - Keypad Deadbolt Lock for Front Door - Oil Rubbed Bronze
Google$225.864.4★1,274 rev
Google Nest x Yale Lock - Tamper-Proof Smart Lock for Keyless Entry - Keypad Deadbolt Lock for Front Door - Satin Nickel
Google$204.884.2★2,008 rev
Yale Matte Black Keyed Deadbolt Smart Lock with Google Matter YRD510-MT1-BLK
Yale$142.723.8★261 rev
Yale Security Assure Lock 2 Deadbolt Black Suede Keyed Smart Entry Door Lock with Wi-Fi Connected Keypad for Code Entry and Remote Access YRD410-WF1-BSP
Yale Security$182.403.7★1,270 rev
Yale Security Assure Lock 2 Deadbolt Satin Nickel Keyed Smart Entry Door Lock with Wi-Fi Connected Keypad for Code Entry and Remote Access YRD410-WF1-619
Yale Security$168.163.7★1,270 rev
Newest
by launch dateYale Matte Black Keyed Deadbolt Smart Lock with Google Matter YRD510-MT1-BLK
Yale$142.72261 rev
Yale Snow Keyed Deadbolt Smart Lock with Google Matter YRD510-MT1-SNW
Yale$144.42261 rev
Yale Security Assure Lock 2 Deadbolt Black Suede Keyed Smart Entry Door Lock with Wi-Fi Connected Keypad for Code Entry and Remote Access YRD410-WF1-BSP
Yale Security$182.401,270 rev
Yale Security Assure Lock 2 Deadbolt Satin Nickel Keyed Smart Entry Door Lock with Wi-Fi Connected Keypad for Code Entry and Remote Access YRD410-WF1-619
Yale Security$168.161,270 rev
Google Nest x Yale Lock - Tamper-Proof Smart Lock for Keyless Entry - Keypad Deadbolt Lock for Front Door - Oil Rubbed Bronze
Google$225.861,274 rev
Trending
90-day click momentumGoogle Nest x Yale Lock - Tamper-Proof Smart Lock for Keyless Entry - Keypad Deadbolt Lock for Front Door - Oil Rubbed Bronze
Google$225.864.4★
Yale Security Assure Lock 2 Deadbolt Satin Nickel Keyed Smart Entry Door Lock with Wi-Fi Connected Keypad for Code Entry and Remote Access YRD410-WF1-619
Yale Security$168.163.7★
Yale Security Assure Lock 2 Deadbolt Black Suede Keyed Smart Entry Door Lock with Wi-Fi Connected Keypad for Code Entry and Remote Access YRD410-WF1-BSP
Yale Security$182.403.7★
Google Nest x Yale Lock - Tamper-Proof Smart Lock for Keyless Entry - Keypad Deadbolt Lock for Front Door - Satin Nickel
Google$204.884.2★
Yale Matte Black Keyed Deadbolt Smart Lock with Google Matter YRD510-MT1-BLK
Yale$142.723.8★
What buyers say about nest x yale lock
What buyers praise and complain about, mined from review topics.What buyers love
“Lock seems great”
“Wasnt too hard to install”
“has been working great”
“Easy to use”
“work as advertised”
“Battery Life”
“Works Great - no connectivity issues”
“durable”
“For the price we really are enjoying it”
“It's much easier than carrying a key especially when your hands are full carrying in groceries”
What buyers complain about
“it just having hard time connecting”
“however, the battery life is absolutely atrocious”
“Lock doesnt work”
“And they give me a runaround about why it may not be compatible”
“It never worked”
“doesn't last”
“Installation may be frustrating”
“Piece of junk”
“AVOID AT ALL COST”
“Really difficult to use”
Top return reasons
Common questions
- Is nest x yale lock profitable to sell on Amazon United States?
- The niche generates $194K/yr across 6 tracked products. 90-day search growth is +3.5%. Flapen's verdict: Skip it (31/100).
- How competitive is the nest x yale lock niche?
- 3 brands and 80 sellers compete. The top 5 products take 98% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in nest x yale lock?
- Top complaints mined from reviews: Connectivity-Overall, Battery Life, Locking Mechanism. The return rate is 9.5% — above our launch gate.
- When does demand for nest x yale lock peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the nest x yale lock niche?
- Listings span $142.72–$225.86; the average listing price is $178.07 (sweet spot $15–$100). The average incumbent carries 1,057 reviews — the moat a new listing must climb.