Nest X Yale Lock
FailThe top 5 brands take 100% of clicks, so Nest X Yale Lock is a Fail.
- Flapen Score
- 31 / 100Ranks 9,140 of 9,536 Tools & Home Improvement niches · −17 vs the category median of 4831
- Market size
- $194K/yr29K searches / yr
- 90-day growth
- +3.5%search demand this quarter
- Competition
- 98%top-5 click share · 3 brands · 80 sellers
Flapen Score
Nest X Yale Lock against its category
The dotted line is the Tools & Home Improvement average. Past it, Nest X Yale Lock is stronger. Inside it, weaker.
Market
The Nest X Yale Lock market on Amazon at a glance
Shoppers on Amazon United States searched for Nest X Yale Lock 29K times last year and spent an estimated $194K. All 3 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 31 out of 100, a Fail.
01 · Demand
3.8% of searches ended in a purchase last week.
Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $194K a year.
- Searches, last 12 months
- 29K
- Growth, 90 days vs prior 90
- +3.5%
- Conversion, latest week
- 3.8%
- Market size, estimated
- $194Ka year
- Peak month
- November1.8× the quietest month
- Top search term
- nest x yale lock9K searches a year
02 · Price
A sale here is worth $178.07.
Listings sell for $178.07 on average, from $142.72 to $225.86. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At $178.07 that is $18K to $45K a year per listing.
- Average price
- $178.07above the $15 to $100 sweet spot
- Price range
- $142.72–$225.86
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $18K–$45K
- Returns
- 9.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #62 within Door Hardware & Locks. It carries 1,057 reviews at 3.93 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #62in Door Hardware & Locks
- Average rating
- 3.93 starsAmazon United States average 4.42 stars
- Average reviews
- 1,057per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Nest X Yale Lock products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Google Nest x Yale Lock - Tamper-Proof Smart Lock for Keyless Entry - Keypad Deadbolt Lock for Front Door - Oil Rubbed Bronze
- Price
- $225.86
- Rating
- 4.4/5
- Reviews
- 1,274
- Age
- 8y ago

Google Nest x Yale Lock - Tamper-Proof Smart Lock for Keyless Entry - Keypad Deadbolt Lock for Front Door - Satin Nickel
- Price
- $204.88
- Rating
- 4.2/5
- Reviews
- 2,008
- Age
- 8y ago

Yale Matte Black Keyed Deadbolt Smart Lock with Google Matter YRD510-MT1-BLK
- Price
- $142.72
- Rating
- 3.8/5
- Reviews
- 261
- Age
- 1y ago

Yale Security Assure Lock 2 Deadbolt Black Suede Keyed Smart Entry Door Lock with Wi-Fi Connected Keypad for Code Entry and Remote Access YRD410-WF1-BSP
- Price
- $182.40
- Rating
- 3.7/5
- Reviews
- 1,270
- Age
- 3y ago

Yale Security Assure Lock 2 Deadbolt Satin Nickel Keyed Smart Entry Door Lock with Wi-Fi Connected Keypad for Code Entry and Remote Access YRD410-WF1-619
- Price
- $168.16
- Rating
- 3.7/5
- Reviews
- 1,270
- Age
- 3y ago
Trending
90-day click momentum
Google Nest x Yale Lock - Tamper-Proof Smart Lock for Keyless Entry - Keypad Deadbolt Lock for Front Door - Oil Rubbed Bronze
- Price
- $225.86
- Rating
- 4.4/5
- Reviews
- 1,274
- Age
- 8y ago

Yale Security Assure Lock 2 Deadbolt Satin Nickel Keyed Smart Entry Door Lock with Wi-Fi Connected Keypad for Code Entry and Remote Access YRD410-WF1-619
- Price
- $168.16
- Rating
- 3.7/5
- Reviews
- 1,270
- Age
- 3y ago

Yale Security Assure Lock 2 Deadbolt Black Suede Keyed Smart Entry Door Lock with Wi-Fi Connected Keypad for Code Entry and Remote Access YRD410-WF1-BSP
- Price
- $182.40
- Rating
- 3.7/5
- Reviews
- 1,270
- Age
- 3y ago

Google Nest x Yale Lock - Tamper-Proof Smart Lock for Keyless Entry - Keypad Deadbolt Lock for Front Door - Satin Nickel
- Price
- $204.88
- Rating
- 4.2/5
- Reviews
- 2,008
- Age
- 8y ago

Yale Matte Black Keyed Deadbolt Smart Lock with Google Matter YRD510-MT1-BLK
- Price
- $142.72
- Rating
- 3.8/5
- Reviews
- 261
- Age
- 1y ago
Newest
by launch date
Yale Matte Black Keyed Deadbolt Smart Lock with Google Matter YRD510-MT1-BLK
- Price
- $142.72
- Rating
- 3.8/5
- Reviews
- 261
- Age
- 1y ago

Yale Snow Keyed Deadbolt Smart Lock with Google Matter YRD510-MT1-SNW
- Price
- $144.42
- Rating
- 3.8/5
- Reviews
- 261
- Age
- 1y ago

Yale Security Assure Lock 2 Deadbolt Black Suede Keyed Smart Entry Door Lock with Wi-Fi Connected Keypad for Code Entry and Remote Access YRD410-WF1-BSP
- Price
- $182.40
- Rating
- 3.7/5
- Reviews
- 1,270
- Age
- 3y ago

Yale Security Assure Lock 2 Deadbolt Satin Nickel Keyed Smart Entry Door Lock with Wi-Fi Connected Keypad for Code Entry and Remote Access YRD410-WF1-619
- Price
- $168.16
- Rating
- 3.7/5
- Reviews
- 1,270
- Age
- 3y ago

Google Nest x Yale Lock - Tamper-Proof Smart Lock for Keyless Entry - Keypad Deadbolt Lock for Front Door - Oil Rubbed Bronze
- Price
- $225.86
- Rating
- 4.4/5
- Reviews
- 1,274
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 98% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
80
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
98%
Top 20: 100%
Open market
0%
- Google79%
- Yale12%
- Yale Security9%
Demand
Nest X Yale Lock search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 1.8×
Search terms
Top Nest X Yale Lock search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nest x yale lock9K/yr
- yale nest smart lock7K/yr
- google nest lock3K/yr
- yale nest lock3K/yr
- nest x yale lock with nest connect3K/yr
- nest yale2K/yr
- google nest x yale lock2K/yr
Reviews and returns
What reviews say buyers love and hate about Nest X Yale Lock
We read the reviews and the return reasons for every product selling here.
“it just having hard time connecting”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nest X Yale Lock questions
Answered from the same tracked data.









