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Nest X Yale Lock

Fail

The top 5 brands take 100% of clicks, so Nest X Yale Lock is a Fail.

Flapen Score
31
31 / 100
Ranks 9,140 of 9,536 Tools & Home Improvement niches · −17 vs the category median of 48
Market size
$194K/yr29K searches / yr
90-day growth
+3.5%search demand this quarter
Competition
98%top-5 click share · 3 brands · 80 sellers

Flapen Score

Nest X Yale Lock against its category

The dotted line is the Tools & Home Improvement average. Past it, Nest X Yale Lock is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nest X Yale Lock market on Amazon at a glance

Shoppers on Amazon United States searched for Nest X Yale Lock 29K times last year and spent an estimated $194K. All 3 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $194K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
+3.5%
Conversion, latest week
3.8%
Market size, estimated
$194Ka year
Peak month
November1.8× the quietest month
Top search term
nest x yale lock9K searches a year

02 · Price

A sale here is worth $178.07.

Listings sell for $178.07 on average, from $142.72 to $225.86. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At $178.07 that is $18K to $45K a year per listing.

Average price
$178.07above the $15 to $100 sweet spot
Price range
$142.72–$225.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
$18K–$45K
Returns
9.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #62 within Door Hardware & Locks. It carries 1,057 reviews at 3.93 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#62in Door Hardware & Locks
Average rating
3.93 starsAmazon United States average 4.42 stars
Average reviews
1,057per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Nest X Yale Lock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 98% of clicks. A locked shelf that new listings rarely crack.

$0$29K$58K$87K$116K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

80

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

98%

Top 20: 100%

Open market

0%

  • Google79%
  • Yale12%
  • Yale Security9%

Demand

Nest X Yale Lock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Nest X Yale Lock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nest x yale lock9K/yr
  • yale nest smart lock7K/yr
  • google nest lock3K/yr
  • yale nest lock3K/yr
  • nest x yale lock with nest connect3K/yr
  • nest yale2K/yr
  • google nest x yale lock2K/yr

Reviews and returns

What reviews say buyers love and hate about Nest X Yale Lock

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Locking Mechanism”
21%of negative reviews mention “Connectivity-Overall”
9.5%of orders come back
“it just having hard time connecting”
A buyer, on “Connectivity-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Nest X Yale Lock questions

Answered from the same tracked data.