nest thermostat wall plate
Skip itHigh returns (9.7%) — this niche doesn't clear our bar today.
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Market size
Good$338K$338K/yr · 253K searches
Review moat
Okay1,595.46avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.93avg listing price — sweet spot $15–$100
Growth
Okay+8.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$8.46–$16.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
Returns
Bad9.7%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, nest thermostat wall plate is a $338K/yr Amazon United States market (253K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
nest thermostat wall plate market data
- Units sold / yr
- 25K–30K
- avg 1,500–2,000/product
- Revenue / yr
- $298K–$358K
- units × avg price
- Conversion rate
- 11.2%
- Avg BSR
- #34
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 69%
- Out of stock
- 0.0%
- Avg brand age
- 45 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
24
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
2%
- Petrichor40%
- Google33%
- FBULWSEC10%
- Alerktify7%
- AutoSonic5%
- Spigen3%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
Top nest thermostat wall plate search terms
- nest thermostat wall plate63K/yr
- nest thermostat trim kit45K/yr
- google nest thermostat wall plate26K/yr
- nest wall plate15K/yr
- nest trim kit16K/yr
- google nest trim kit11K/yr
- google nest wall plate9K/yr
- nest backplate9K/yr
- google nest thermostat trim kit8K/yr
- nest plate cover6K/yr
Top nest thermostat wall plate products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Google Nest Thermostat Trim Kit - Made for the Nest Thermostat - Programmable Wifi Thermostat Accessory - Snow
Google$12.864.6★6,654 rev
Petrichor Nest Thermostat Wall Plate - Compatible with Google Nest Thermostat 2020 - Nest Thermostat Trim Kit Nest Thermostat Wall Plate Cover Accessory Easy Installation - Snow
Petrichor$13.544.6★2,167 rev
Petrichor Nest Thermostat Trim Kit - Compatible with Google Nest Thermostat 2020 Easy to Install - Snow
Petrichor$11.164.6★1,410 rev
Nest Thermostat Trim kit Nest Thermostat Wall Plate for Google Nest Thermostat-Programmable WiFi Thermostat Accessory (White
FBULWSEC$9.704.5★532 rev
Compatible with Google Nest Thermostat 2020 Wall Plate Cover Nest Thermostat Trim Kit Nest Thermostat Wall Plate Cover Nest Thermostat Accessory Easy Installation - Snow
Alerktify$10.374.6★868 rev
Newest
by launch date
Petrichor Nest Thermostat Wall Plate - Compatible With Google Nest Learning Thermostat (4th Gen) - Trim Kit Cover Accessory for Easy Installation
Petrichor$14.31133 rev
Nest Thermostat Trim kit Nest Thermostat Wall Plate for Google Nest Thermostat-Programmable WiFi Thermostat Accessory (White
FBULWSEC$9.70532 rev
Nest Thermostat Trim kit Nest Thermostat Wall Plate for Google Nest Thermostat-Programmable WiFi Thermostat Accessory (Charcoal)
FBULWSEC$9.72532 rev
Compatible with Google Nest Thermostat 2020 Wall Plate Cover Nest Thermostat Trim Kit Nest Thermostat Wall Plate Cover Nest Thermostat Accessory Easy Installation - Snow
Alerktify$10.37868 rev
BNVXR Wall Plate Cover Compatible With Google Nest Thermostat 2020 Trim Kit Easy to Install (White)
BNVXR$8.46153 rev
Trending
90-day click momentum
Google Nest Thermostat Trim Kit - Made for the Nest Thermostat - Programmable Wifi Thermostat Accessory - Charcoal
Google$13.224.6★
Nest Thermostat Trim kit Nest Thermostat Wall Plate for Google Nest Thermostat-Programmable WiFi Thermostat Accessory (Charcoal)
FBULWSEC$9.724.5★
Petrichor Nest Thermostat Wall Plate - Compatible With Google Nest 2020 - Trim Kit Cover Accessory for Easy Installation - Charcoal
Petrichor$13.244.6★
Spigen Wall Plate Designed for Google Nest Thermostat Wall Plate (Included Metal Plate and 4 Screws) - White
Spigen$16.904.7★
Petrichor Nest Thermostat Wall Plate - Compatible With Google Nest Learning Thermostat (4th Gen) - Trim Kit Cover Accessory for Easy Installation
Petrichor$14.314.4★
What buyers say about nest thermostat wall plate
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to put up”
“Fit perfect”
“the quality of the trim kit is highly impressive”
“As advertised”
“Worth buying”
“Compatible”
“Looks great”
“easy to use”
“providing a clean”
“The charcoal color is a perfect”
What buyers complain about
“Did not work”
“This particular item was not recognized by Google Home”
“Cheap garbage”
“Little cheap”
“Should have provided better installation instructions”
“Not as easy to install as it says”
“Difficult to use”
“Not a good design”
“A terrible fit”
“it needs more space between it”
Top return reasons
Common questions
- Is nest thermostat wall plate profitable to sell on Amazon United States?
- The niche generates $338K/yr across 13 tracked products. 90-day search growth is +8.7%. Flapen's verdict: Skip it (36/100).
- How competitive is the nest thermostat wall plate niche?
- 7 brands and 24 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in nest thermostat wall plate?
- Top complaints mined from reviews: Functionality-Overall, Compatibility-Overall, Quality-Overall. The return rate is 9.7% — above our launch gate.
- When does demand for nest thermostat wall plate peak?
- Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the nest thermostat wall plate niche?
- Listings span $8.46–$16.90; the average listing price is $11.93 (sweet spot $15–$100). The average incumbent carries 1,595 reviews — the moat a new listing must climb.