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Nest Thermostat Wall Plate

Fail

Returns run at 9.7% of orders, so Nest Thermostat Wall Plate is a Fail.

Flapen Score
36
36 / 100
Ranks 8,536 of 9,536 Tools & Home Improvement niches · −12 vs the category median of 48
Market size
$338K/yr253K searches / yr
90-day growth
+8.7%search demand this quarter
Competition
77%top-5 click share · 7 brands · 24 sellers

Flapen Score

Nest Thermostat Wall Plate against its category

The dotted line is the Tools & Home Improvement average. Past it, Nest Thermostat Wall Plate is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nest Thermostat Wall Plate market on Amazon at a glance

Shoppers on Amazon United States searched for Nest Thermostat Wall Plate 253K times last year and spent an estimated $338K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

11.2% of searches ended in a purchase last week.

Shoppers searched for this 253K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 11.2% of those searches ended in a purchase. Searches in the last 90 days moved +8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $338K a year.

Searches, last 12 months
253K
Growth, 90 days vs prior 90
+8.7%
Conversion, latest week
11.2%
Market size, estimated
$338Ka year
Peak month
December1.8× the quietest month
Top search term
nest thermostat wall plate63K searches a year

02 · Price

A sale here is worth $11.93.

Listings sell for $11.93 on average, from $8.46 to $16.90. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $11.93 that is $18K to $24K a year per listing.

Average price
$11.93under the $15 to $100 sweet spot
Price range
$8.46–$16.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
$18K–$24K
Returns
9.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Thermostats & Accessories. It carries 1,595 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#34in Thermostats & Accessories
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
1,595per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Nest Thermostat Wall Plate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

$0$34K$68K$101K$135K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

24

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

2%

  • Petrichor40%
  • Google33%
  • FBULWSEC10%
  • Alerktify7%
  • AutoSonic5%
  • Spigen3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Nest Thermostat Wall Plate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Nest Thermostat Wall Plate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nest thermostat wall plate63K/yr
  • nest thermostat trim kit45K/yr
  • google nest thermostat wall plate26K/yr
  • nest wall plate15K/yr
  • nest trim kit16K/yr
  • google nest trim kit11K/yr
  • google nest wall plate9K/yr
  • nest backplate9K/yr
  • google nest thermostat trim kit8K/yr
  • nest plate cover6K/yr

Reviews and returns

What reviews say buyers love and hate about Nest Thermostat Wall Plate

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Assembly/Installation”
11%of negative reviews mention “Functionality-Overall”
9.7%of orders come back
“Did not work”
A buyer, on “Functionality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Nest Thermostat Wall Plate questions

Answered from the same tracked data.