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Nest Thermostat 3rd Generation

Fail

The top 5 brands take 100% of clicks, so Nest Thermostat 3rd Generation is a Fail.

Flapen Score
42
42 / 100
Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 48
Market size
$14.8M/yr3.0M searches / yr
90-day growth
+10.7%search demand this quarter
Competition
76%top-5 click share · 3 brands · 146 sellers

Flapen Score

Nest Thermostat 3rd Generation against its category

The dotted line is the Tools & Home Improvement average. Past it, Nest Thermostat 3rd Generation is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nest Thermostat 3rd Generation market on Amazon at a glance

Shoppers on Amazon United States searched for Nest Thermostat 3rd Generation 3.0M times last year and spent an estimated $14.8M. All 3 brands take every click. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14.8M a year.

Searches, last 12 months
3.0M
Growth, 90 days vs prior 90
+10.7%
Conversion, latest week
3.6%
Market size, estimated
$14.8Ma year
Peak month
August4.7× the quietest month
Top search term
nest thermostat1.7M searches a year

02 · Price

A sale here is worth $136.11.

Listings sell for $136.11 on average, from $66.62 to $239.19. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 8,000 to 10,000 of them. At $136.11 that is $1.1M to $1.4M a year per listing.

Average price
$136.11above the $15 to $100 sweet spot
Price range
$66.62–$239.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
125K–150K
Units per listing a year
8,000–10,000
Revenue per listing a year
$1.1M–$1.4M
Returns
11.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #126 within Thermostats & Accessories. It carries 8,027 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
81%
Out of stock, average day
0.0%
Average rank
#126in Thermostats & Accessories
Average rating
4.19 starsAmazon United States average 4.42 stars
Average reviews
8,027per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Nest Thermostat 3rd Generation products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.

$0$1.5M$3.0M$4.5M$5.9M101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

146

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

76%

Top 20: 100%

Open market

0%

  • Google96%
  • Monoprice2%
  • Nest2%

Demand

Nest Thermostat 3rd Generation search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '25Prime Day '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.7×

Search terms

Top Nest Thermostat 3rd Generation search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • nest thermostat1.7M/yr
  • google nest thermostat475K/yr
  • nest thermostat 4th generation274K/yr
  • google thermostat99K/yr
  • nest learning thermostat73K/yr
  • nest thermostat 3rd generation90K/yr
  • nest learning thermostat 4th generation32K/yr
  • nest 4th generation thermostat51K/yr
  • nest 3rd generation thermostat52K/yr
  • google thermostat nest32K/yr

Reviews and returns

What reviews say buyers love and hate about Nest Thermostat 3rd Generation

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Assembly/Installation”
18%of negative reviews mention “Connectivity-Overall”
11.8%of orders come back
“Wasn't able to connect to app”
A buyer, on “Connectivity-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Nest Thermostat 3rd Generation questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data