nest connect
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Avg price
Incredible$40.38avg listing price — sweet spot $15–$100
Price range
Incredible$21.02–$76.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Market size
Good$598K$598K/yr · 173K searches
Review moat
Good1,299.67avg incumbent reviews — the moat a new listing must climb
Growth
Bad-25.5%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Returns
Bad19.1%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, nest connect is a $598K/yr Amazon United States market (173K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 42/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
nest connect market data
- Units sold / yr
- 15K–20K
- avg 8,000–10,000/product
- Revenue / yr
- $606K–$808K
- units × avg price
- Conversion rate
- 8.6%
- Avg BSR
- #49
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 33%
- Out of stock
- 0.0%
- Avg brand age
- 37 months
- Avg seller age
- 140 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
21
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Google78%
- WUKUR13%
- Level9%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — -25.5% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 5.3×
Top nest connect search terms
- nest power connector68K/yr
- nest connect22K/yr
- google nest power connector14K/yr
- nest power connector - c-wire substitute14K/yr
- nest connect for yale lock8K/yr
- nest c wire adapter8K/yr
- nest thermostat c wire adapter6K/yr
- google nest c wire adapter4K/yr
- level connect wi-fi bridge3K/yr
- nest c wire power adapter7K/yr
Top nest connect products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Google Nest Power Connector - C Wire Adapter for Smart Thermostats - 3.98in Accessory Snow
Google$23.664.1★3,678 rev
C Wire Adapter for Google Nest Thermostat Replacement for Nest Power Connector Works for Nest Thermostat Learning Thermostat 3rd gen and for Nest Thermostat E C Wire Substitute for Smart Thermostat
WUKUR$21.023.0★19 rev
Level Connect - Wi-Fi Bridge Accessory for Smart Locks Remotely Control from Anywhere - Compatible with Alexa & Google Home
Level$76.474.0★202 rev
Newest
by launch dateC Wire Adapter for Google Nest Thermostat Replacement for Nest Power Connector Works for Nest Thermostat Learning Thermostat 3rd gen and for Nest Thermostat E C Wire Substitute for Smart Thermostat
WUKUR$21.0219 rev
Level Connect - Wi-Fi Bridge Accessory for Smart Locks Remotely Control from Anywhere - Compatible with Alexa & Google Home
Level$76.47202 rev
Google Nest Power Connector - C Wire Adapter for Smart Thermostats - 3.98in Accessory Snow
Google$23.663,678 rev
Trending
90-day click momentumC Wire Adapter for Google Nest Thermostat Replacement for Nest Power Connector Works for Nest Thermostat Learning Thermostat 3rd gen and for Nest Thermostat E C Wire Substitute for Smart Thermostat
WUKUR$21.023.0★
Level Connect - Wi-Fi Bridge Accessory for Smart Locks Remotely Control from Anywhere - Compatible with Alexa & Google Home
Level$76.474.0★
Google Nest Power Connector - C Wire Adapter for Smart Thermostats - 3.98in Accessory Snow
Google$23.664.1★
What buyers say about nest connect
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to install”
“functions as advertised”
“functions as advertised”
“Works great”
“It works; so compatibilty was good”
“Extends range for lock operation”
“It appears to be well made”
“was about 20% less expensive”
“Its compact, installs in minutes on the furnace control board, and fixes power drops, fan issues, and Wi-Fi instability”
“Looks like it will be very durable as I found it to have pretty good materials that went into it”
What buyers complain about
“Did not work”
“Never could log on to my Wifi”
“I haven't had a chance to install this yet”
“Anyway, I think this smart lock is way too expensive for the performance I'm seeing so far”
“Not compatible with the Google nest that we have”
“Instructions could be a lot better and no schematic”
“5 hours later, our furnace DIED”
“Good concept, terrible product”
“Unit fan stop working”
“Replacing the batteries didnt work”
Top return reasons
Common questions
- Is nest connect profitable to sell on Amazon United States?
- The niche generates $598K/yr across 3 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -25.5%. Flapen's verdict: Skip it (42/100).
- How competitive is the nest connect niche?
- 3 brands and 21 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in nest connect?
- Top complaints mined from reviews: Functionality-Overall, Connectivity-Overall, Assembly/Installation. The return rate is 19.1% — above our launch gate.
- When does demand for nest connect peak?
- Demand peaks in Jan–Feb–Dec; the busiest month runs 5.3× the quietest.
- What does it cost to enter the nest connect niche?
- Listings span $21.02–$76.47; the average listing price is $40.38 (sweet spot $15–$100). The average incumbent carries 1,300 reviews — the moat a new listing must climb.