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Nest Connect

Fail

The top 5 products take 100% of clicks, so Nest Connect is a Fail.

Flapen Score
42
42 / 100
Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 48
Market size
$598K/yr173K searches / yr
90-day growth
-25.5%search demand this quarter
Competition
100%top-5 click share · 3 brands · 21 sellers

Flapen Score

Nest Connect against its category

The dotted line is the Tools & Home Improvement average. Past it, Nest Connect is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nest Connect market on Amazon at a glance

Shoppers on Amazon United States searched for Nest Connect 173K times last year and spent an estimated $598K. All 3 brands take every click. Demand peaks in Jan–Feb–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

8.6% of searches ended in a purchase last week.

Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -25.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $598K a year.

Searches, last 12 months
173K
Growth, 90 days vs prior 90
-25.5%
Conversion, latest week
8.6%
Market size, estimated
$598Ka year
Peak month
December5.3× the quietest month
Top search term
nest power connector68K searches a year

02 · Price

A sale here is worth $40.38.

Listings sell for $40.38 on average, from $21.02 to $76.47. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 8,000 to 10,000 of them. At $40.38 that is $323K to $404K a year per listing.

Average price
$40.38inside the $15 to $100 sweet spot
Price range
$21.02–$76.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
8,000–10,000
Revenue per listing a year
$323K–$404K
Returns
19.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #49 within Thermostats & Accessories. It carries 1,300 reviews at 3.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#49in Thermostats & Accessories
Average rating
3.70 starsAmazon United States average 4.42 stars
Average reviews
1,300per listing
Listings tracked
3

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Nest Connect products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

$0$120K$239K$359K$479K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

21

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Google78%
  • WUKUR13%
  • Level9%
  • Open — no brand owns it (0%)

Demand

Nest Connect search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 5.3×

Search terms

Top Nest Connect search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nest power connector68K/yr
  • nest connect22K/yr
  • google nest power connector14K/yr
  • nest power connector - c-wire substitute14K/yr
  • nest connect for yale lock8K/yr
  • nest c wire adapter8K/yr
  • nest thermostat c wire adapter6K/yr
  • google nest c wire adapter4K/yr
  • level connect wi-fi bridge3K/yr
  • nest c wire power adapter7K/yr

Reviews and returns

What reviews say buyers love and hate about Nest Connect

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Assembly/Installation”
20%of negative reviews mention “Functionality-Overall”
19.1%of orders come back
“Did not work”
A buyer, on “Functionality-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Nest Connect questions

Answered from the same tracked data.