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Neon Vest

Fail

Shoppers spend only $52K a year here, so Neon Vest is a Fail.

Flapen Score
39
39 / 100
Ranks 7,870 of 9,536 Tools & Home Improvement niches · −9 vs the category median of 48
Market size
$52K/yr203K searches / yr
90-day growth
+26.2%search demand this quarter
Competition
62%top-5 click share · 13 brands · 19 sellers

Flapen Score

Neon Vest against its category

The dotted line is the Tools & Home Improvement average. Past it, Neon Vest is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Neon Vest market on Amazon at a glance

Shoppers on Amazon United States searched for Neon Vest 203K times last year and spent an estimated $52K. The top 5 brands take 73% of clicks. Demand peaks in Sep–Oct. Flapen scores it 39 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 203K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +26.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months
203K
Growth, 90 days vs prior 90
+26.2%
Conversion, latest week
2.1%
Market size, estimated
$52Ka year
Peak month
September36.5× the quietest month
Top search term
neon vest136K searches a year

02 · Price

A sale here is worth $12.52.

Listings sell for $12.52 on average, from $6.73 to $25.44. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $12.52 that is $1K to $3K a year per listing.

Average price
$12.52under the $15 to $100 sweet spot
Price range
$6.73–$25.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #38 within Protective Workwear. It carries 3,326 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#38in Protective Workwear
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
3,326per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Neon Vest products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

$0$5K$10K$16K$21K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

19

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

22%

  • AK A-KSAFETY31%
  • ASIPHITU13%
  • AYKRM11%
  • JKSafety10%
  • PeerBasics8%
  • XIAKE6%

Demand

Neon Vest search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 36.5×

Search terms

Top Neon Vest search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • neon vest136K/yr
  • neon construction vest43K/yr
  • neon vests for glow party9K/yr
  • construction vest neon4K/yr
  • construction worker vest costume3K/yr
  • construction vest halloween2K/yr
  • neon construction vest football games3K/yr
  • neon vest for football games3K/yr

Reviews and returns

What reviews say buyers love and hate about Neon Vest

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
36%of negative reviews mention “Size-Overall”
3.2%of orders come back
“Not true to size”
A buyer, on “Size-Overall”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Neon Vest questions

Answered from the same tracked data.