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Neon Sign Transformer

Fail

Shoppers spend only $66K a year here, so Neon Sign Transformer is a Fail.

Flapen Score
38
38 / 100
Ranks 8,108 of 9,536 Tools & Home Improvement niches · −10 vs the category median of 48
Market size
$66K/yr32K searches / yr
90-day growth
-9.5%search demand this quarter
Competition
65%top-5 click share · 8 brands · 13 sellers

Flapen Score

Neon Sign Transformer against its category

The dotted line is the Tools & Home Improvement average. Past it, Neon Sign Transformer is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Neon Sign Transformer market on Amazon at a glance

Shoppers on Amazon United States searched for Neon Sign Transformer 32K times last year and spent an estimated $66K. The top 5 brands take 90% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
-9.5%
Conversion, latest week
4.2%
Market size, estimated
$66Ka year
Peak month
January1.4× the quietest month
Top search term
neon sign transformer13K searches a year

02 · Price

A sale here is worth $48.99.

Listings sell for $48.99 on average, from $12.87 to $277.97. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $48.99 that is $0 to $5K a year per listing.

Average price
$48.99inside the $15 to $100 sweet spot
Price range
$12.87–$277.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #870 within Novelty Lighting. It carries 559 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#870in Novelty Lighting
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
559per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Neon Sign Transformer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

$0$7K$13K$20K$26K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

13

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

6%

  • ZODZ52%
  • Yaeccc14%
  • Haimococl12%
  • SGTD6%
  • elxjar5%
  • Allanson4%
  • Open — no brand owns it (2 brands, 6%)

Demand

Neon Sign Transformer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Neon Sign Transformer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • neon sign transformer13K/yr
  • neon transformer7K/yr
  • neon power supply5K/yr
  • neon sign power supply3K/yr
  • neon light transformer3K/yr

Reviews and returns

What reviews say buyers love and hate about Neon Sign Transformer

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Advertised Vs Actual Product”
33%of negative reviews mention “Durability”
3.7%of orders come back
“Does not last”
A buyer, on “Durability”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Neon Sign Transformer questions

Answered from the same tracked data.