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Neon Sign

Maybe

Shoppers spend $4.3M a year here. But buyers convert on only 0.8% of searches, so Neon Sign is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 9,536 Tools & Home Improvement niches · +8 vs the category median of 48
Market size
$4.3M/yr7.6M searches / yr
90-day growth
+4.3%search demand this quarter
Competition
55%top-5 click share · 24 brands · 29 sellers

Flapen Score

Neon Sign against its category

The dotted line is the Tools & Home Improvement average. Past it, Neon Sign is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Neon Sign market on Amazon at a glance

Shoppers on Amazon United States searched for Neon Sign 7.6M times last year and spent an estimated $4.3M. The top 5 brands take 55% of clicks. Demand peaks in Aug–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 7.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.3M a year.

Searches, last 12 months
7.6M
Growth, 90 days vs prior 90
+4.3%
Conversion, latest week
0.8%
Market size, estimated
$4.3Ma year
Peak month
December2.2× the quietest month
Top search term
neon sign2.3M searches a year

02 · Price

A sale here is worth $74.90.

Listings sell for $74.90 on average, from $11.19 to $252.43. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At $74.90 that is $112K to $150K a year per listing.

Average price
$74.90inside the $15 to $100 sweet spot
Price range
$11.19–$252.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
$112K–$150K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 48% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #84 within Novelty Lighting. It carries 1,517 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
48%
Out of stock, average day
0.0%
Average rank
#84in Novelty Lighting
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
1,517per listing
Listings tracked
25

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Neon Sign products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

$0$431K$861K$1.3M$1.7M101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

29

Top-5 brand share

55%

Top 20: 94%

Top-5 click share

55%

Top 20: 93%

Open market

40%

  • CIONAOR27%
  • OBTAIN10%
  • TAADEEBO7%
  • GYIODFU6%
  • XYDECDRLUX6%
  • OPBYWE5%

Demand

Neon Sign search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300K200KHoliday '24Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Neon Sign search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • neon sign2.3M/yr
  • led sign703K/yr
  • neon signs539K/yr
  • neon signs for wall decor745K/yr
  • custom neon sign537K/yr
  • neon lights395K/yr
  • led signs299K/yr
  • lighted & neon signs271K/yr
  • neon light sign185K/yr
  • custom led sign184K/yr

Reviews and returns

What reviews say buyers love and hate about Neon Sign

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Size-Overall”
0.7%of orders come back
“will not fit where i need it to”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Neon Sign questions

Answered from the same tracked data.