Is Neon Rope Lights profitable to sell on Amazon United States?

Flapen scores Neon Rope Lights 52 out of 100 on Amazon United States, a Maybe. Shoppers spend $205K a year across 35 tracked products. Amazon counts 1 of the 1 products launched in the last year as successful launches. Search demand grew +2.1% in the last 90 days.

How competitive is the Neon Rope Lights niche on Amazon United States?

21 brands and 34 sellers compete in Neon Rope Lights on Amazon United States. The top 5 Neon Rope Lights products take 44% of clicks, and the top 5 brands take 62%.

What do buyers complain about in Neon Rope Lights?

Neon Rope Lights buyers on Amazon United States complain most about Durability, Quality-Overall, and Adhesion/Stickiness. Returns run at 3.3% of orders.

When does demand for Neon Rope Lights peak?

Search demand for Neon Rope Lights on Amazon United States peaks in Nov–Dec, and the busiest month runs 2.6× the quietest.

What does it cost to enter the Neon Rope Lights niche?

Neon Rope Lights sells for $32.27 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $5.46 to $117.75. The average product has 3,903 reviews, the count a new listing must catch up to.

Neon Rope Lights

Maybe

Products sell for $32.27 on average, inside the sweet spot. But buyers convert on only 1.7% of searches, so Neon Rope Lights is a Maybe.

Filters No Dominant Brand

Flapen Score: 52
52 / 100Top 31% of 9,536 Tools & Home Improvement niches · +4 vs the category median of 48
Market size: $205K/yr365K searches / yr
90-day growth: +2.1%search demand this quarter
Competition: 44%top-5 click share · 21 brands · 34 sellers

Flapen Score

Neon Rope Lights against its category

The dotted line is the Tools & Home Improvement average. Past it, Neon Rope Lights is stronger. Inside it, weaker.

52Maybe

This niche Category average

See the method

Market

The Neon Rope Lights market on Amazon at a glance

Shoppers on Amazon United States searched for Neon Rope Lights 365K times last year and spent an estimated $205K. The top 5 brands take 62% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 365K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $205K a year.

Searches, last 12 months: 365K
Growth, 90 days vs prior 90: +2.1%
Conversion, latest week: 1.7%
Market size, estimated: $205Ka year
Peak month: December2.6× the quietest month
Top search term: led rope66K searches a year

02 · Price

A sale here is worth $32.27.

Listings sell for $32.27 on average, from $5.46 to $117.75. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $32.27 that is $3K to $8K a year per listing.

Average price: $32.27inside the $15 to $100 sweet spot
Price range: $5.46–$117.75
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 8K–10K
Units per listing a year: 100–250
Revenue per listing a year: $3K–$8K
Returns: 3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #161 within Novelty Lighting. It carries 3,903 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings: 91%
Prime listings: 100%
Out of stock, average day: 4.0%
Average rank: #161in Novelty Lighting
Average rating: 4.27 starsAmazon United States average 4.42 stars
Average reviews: 3,903per listing
Listings tracked: 35

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months: 1
Successful launches: 1Amazon's first-year sales bar
Average brand age: 43 months

Products