Is Neon Name Sign profitable to sell on Amazon United States?

Flapen scores Neon Name Sign 48 out of 100 on Amazon United States, a Fail. Shoppers spend $236K a year across 22 tracked products. Amazon counts 1 of the 3 products launched in the last year as successful launches. Search demand grew +11.7% in the last 90 days.

How competitive is the Neon Name Sign niche on Amazon United States?

20 brands and 25 sellers compete in Neon Name Sign on Amazon United States. The top 5 Neon Name Sign products take 61% of clicks, and the top 5 brands take 63%.

What do buyers complain about in Neon Name Sign?

Neon Name Sign buyers on Amazon United States complain most about Size-Overall, Durability, and Functionality-Overall. Returns run at 0.9% of orders.

When does demand for Neon Name Sign peak?

Search demand for Neon Name Sign on Amazon United States peaks in Aug–Dec, and the busiest month runs 2.5× the quietest.

What does it cost to enter the Neon Name Sign niche?

Neon Name Sign sells for $71.84 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $6.52 to $171.42. The average product has 1,997 reviews, the count a new listing must catch up to.

Neon Name Sign

Fail

Buyers convert on only 0.9% of searches, so Neon Name Sign is a Fail.

Filters High Price

Flapen Score: 48
48 / 100Ranks 4,568 of 9,536 Tools & Home Improvement niches · on the category median
Market size: $236K/yr373K searches / yr
90-day growth: +11.7%search demand this quarter
Competition: 61%top-5 click share · 20 brands · 25 sellers

Flapen Score

Neon Name Sign against its category

The dotted line is the Tools & Home Improvement average. Past it, Neon Name Sign is stronger. Inside it, weaker.

48Fail

This niche Category average

See the method

Market

The Neon Name Sign market on Amazon at a glance

Shoppers on Amazon United States searched for Neon Name Sign 373K times last year and spent an estimated $236K. The top 5 brands take 63% of clicks. Demand peaks in Aug–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 373K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $236K a year.

Searches, last 12 months: 373K
Growth, 90 days vs prior 90: +11.7%
Conversion, latest week: 0.9%
Market size, estimated: $236Ka year
Peak month: December2.5× the quietest month
Top search term: led name sign100K searches a year

02 · Price

A sale here is worth $71.84.

Listings sell for $71.84 on average, from $6.52 to $171.42. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $71.84 that is $0 to $7K a year per listing.

Average price: $71.84inside the $15 to $100 sweet spot
Price range: $6.52–$171.42
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 1K–1K
Units per listing a year: 0–100
Revenue per listing a year: $0–$7K
Returns: 0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 18% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #563 within Novelty Lighting. It carries 1,997 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 18%
Out of stock, average day: 0.8%
Average rank: #563in Novelty Lighting
Average rating: 4.60 starsAmazon United States average 4.42 stars
Average reviews: 1,997per listing
Listings tracked: 22

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 3
Successful launches: 1Amazon's first-year sales bar
Average brand age: 29 months

Products