Is neon name sign profitable to sell on Amazon United States?

The niche generates $236K/yr across 22 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +11.7%. Flapen's verdict: Skip it (48/100).

How competitive is the neon name sign niche?

20 brands and 25 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in neon name sign?

Top complaints mined from reviews: Size-Overall, Durability, Functionality-Overall. The return rate is 0.9%.

When does demand for neon name sign peak?

Demand peaks in Aug–Dec; the busiest month runs 2.5× the quietest.

What does it cost to enter the neon name sign niche?

Listings span $6.52–$171.42; the average listing price is $71.84 (sweet spot $15–$100). The average incumbent carries 1,997 reviews — the moat a new listing must climb.

neon name sign

Skip it

Weak search conversion (0.9%) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Great$71.84

avg listing price — sweet spot $15–$100

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Price range

Good$6.52–$171.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,996.64

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$236K

$236K/yr · 373K searches

Growth

Okay+11.7%

90-day search growth — must beat 0% to launch

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United States niche tracking, neon name sign is a $236K/yr Amazon United States market (373K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Aug–Dec. Verdict: Skip it — 48/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

neon name sign market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $72K–$90K; units × avg price
Conversion rate: 0.9%
Avg BSR: #563
Page quality: 0%
Prime: 18%
Sponsored: 100%
Out of stock: 0.8%
Avg brand age: 29 months
Avg seller age: 169 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

61%

Top 20: 97%

Open market

32%

OBTAIN23%
CIONAOR15%
IbayNawi12%
Crumbit8%
attneon5%
HDJSIGN5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.7% search growth over the last 90 days.

Peak months: Aug, Dec · busiest ÷ quietest = 2.5×

Open Trend

Top neon name sign search terms

led name sign100K/yr +27.8%0.4% conv.
name light up sign for wall51K/yr +16.6%0.4% conv.
light up name sign32K/yr +36.0%0.5% conv.
name light26K/yr +28.8%0.3% conv.
name led sign27K/yr +17.4%0.4% conv.
light up name sign for wall21K/yr +5.5%0.5% conv.
led name12K/yr +0.0%0.1% conv.
light up sign customizable12K/yr -8.1%0.4% conv.
custom name neon sign11K/yr +18.8%0.9% conv.
name led lights for bedroom wall8K/yr +9.0%0.4% conv.

All search terms

Top neon name sign products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OBTAIN Custom Neon Signs Neon Sign Customizable for Wall Decor Personalized Neon Sign for Wedding Birthday Party Gift Party Bar Game Room Home Business Shop Name Logo Neon Sign

OBTAIN$51.094.4★2,154 rev

CIONAOR Custom Neon Sign Custom LED Neon Sign Customizable for Wedding Bar Salon Beauty Business Light Up Name Sign Personalized Neon Light Suitable for Events Birthday Gifts Decorations

CIONAOR$171.424.7★1,352 rev

IbayNawi Custom Neon Signs Neon Sign Customizable for Wall Decor Personalized Neon Sign for Wedding Birthday Party Gift

IbayNawi$76.314.3★5,672 rev

Custom Neon Signs LED Neon Name Sign Personalized for Gifts Wall Decor Neon Lights Sign Customizable for Bedroom Wedding Decor Office Beauty Salon Party Prom

Crumbit$90.184.7★355 rev

Custom Neon Signs for Wall Decor Personalized Name Non Led Light Signs Customizable Aesthetic Room Bedroom Decoration Wedding Birthday Make Your Own Kit

HDJSIGN$58.084.5★1,165 rev

Newest

by launch date

Jaroge Custom Neon Sign for Girls Personalized Neon Light Name Sign

Jaroge$43.764 rev

1mo ago

Johomyuan Custom Neon Sign Led Sign Neon Light Personalized Gifts for Wall Decor room Neon Name Sign Customizable for Teen Girl Wedding Birthday Party Bar Business 10 to 55

johomyuan$45.9921 rev

8mo ago

CIONAOR Custom Personalized LED Neon Name Sign

CIONAOR$110.8189 rev

11mo ago

ADVPRO Custom LED Neon Signs Customizable for Girl Bedroom Birthday Party Personalized Large Led Neon Light Sign with Surname Name Nickname Character Name Logo (10 to 72)

AdvPro$52.05298 rev

1y ago

Custom Neon Sign Customizable for Wall Decor Personalized LED Neon Light for Wedding Salon Events Party Bedroom Home Name Large Pink Lights up Signs

Nogarcici$55.6543 rev

1y ago

What buyers say about neon name sign

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall27%

“Excellent quality, great lighting, beautiful details”

Brightness/Shine/Glow19%

“Bright lights”

Advertised Vs Actual Product11%

“As advertised”

Value For Money10%

“Fair price”

Gifting Purpose6%

“Perfect Christmas gift”

Color5%

“Beautiful color”

Design-Overall5%

“the craftsmanship is amazing”

Assembly/Installation3%

“easy to put up”

Size-Overall3%

“fits the space perfectly”

Ease Of Use2%

“Easy to use”

What buyers complain about

Size-Overall26%

“Please pay attention to the size you get”

Durability14%

“Questionable durability; it barely lasted a year”

Functionality-Overall7%

“it would not even turn on”

Color5%

“was completely off from the dark purple in the photo. it was a pinkish color”

Value For Money5%

“Literally not worth the price”

Advertised Vs Actual Product5%

“after realizing the store ad was incredibly misleading”

Quality-Overall4%

“quality control could be better”

Brightness/Shine/Glow3%

“Not lighting up my life”

Bulb Flicker/Dimming/Color3%

“The light did not last a year before it started to flicker and not work”

Defective Material/Parts2%

“Unit doesnt turn on :”

Top return reasons

Size-Overall53%

Value For Money10%

Color9%

Brightness/Shine/Glow8%

Functionality-Overall5%

Advertised Vs Actual Product5%

Quality-Overall3%

Defective Material/Parts3%

Display Colors1%

Strength1%

Common questions

Is neon name sign profitable to sell on Amazon United States?: The niche generates $236K/yr across 22 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +11.7%. Flapen's verdict: Skip it (48/100).
How competitive is the neon name sign niche?: 20 brands and 25 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in neon name sign?: Top complaints mined from reviews: Size-Overall, Durability, Functionality-Overall. The return rate is 0.9%.
When does demand for neon name sign peak?: Demand peaks in Aug–Dec; the busiest month runs 2.5× the quietest.
What does it cost to enter the neon name sign niche?: Listings span $6.52–$171.42; the average listing price is $71.84 (sweet spot $15–$100). The average incumbent carries 1,997 reviews — the moat a new listing must climb.