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Neon Flex

Fail

The top 5 brands take 100% of clicks, so Neon Flex is a Fail.

Flapen Score
32
32 / 100
Ranks 9,041 of 9,536 Tools & Home Improvement niches · −16 vs the category median of 48
Market size
$245K/yr244K searches / yr
90-day growth
+13.8%search demand this quarter
Competition
75%top-5 click share · 2 brands · 5 sellers

Flapen Score

Neon Flex against its category

The dotted line is the Tools & Home Improvement average. Past it, Neon Flex is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Neon Flex market on Amazon at a glance

Shoppers on Amazon United States searched for Neon Flex 244K times last year and spent an estimated $245K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 244K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $245K a year.

Searches, last 12 months
244K
Growth, 90 days vs prior 90
+13.8%
Conversion, latest week
1.1%
Market size, estimated
$245Ka year
Peak month
December3.3× the quietest month
Top search term
govee rope light79K searches a year

02 · Price

A sale here is worth $87.21.

Listings sell for $87.21 on average, from $11.55 to $318.88. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $87.21 that is $22K to $44K a year per listing.

Average price
$87.21inside the $15 to $100 sweet spot
Price range
$11.55–$318.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$22K–$44K
Returns
5.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #120 within Novelty Lighting. It carries 3,398 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#120in Novelty Lighting
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
3,398per listing
Listings tracked
13

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Neon Flex products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

$0$24K$49K$73K$98K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Govee94%
  • AILBTON6%

Demand

Neon Flex search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Neon Flex search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • govee rope light79K/yr
  • govee rope lights30K/yr
  • govee neon rope light26K/yr
  • neon flex16K/yr
  • led neon flex10K/yr
  • govee rope14K/yr
  • led neon light9K/yr
  • govee led rope lights8K/yr
  • outdoor neon lights6K/yr
  • thick led lights6K/yr

Reviews and returns

What reviews say buyers love and hate about Neon Flex

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Brightness/Shine/Glow”
11%of negative reviews mention “Durability”
5.1%of orders come back
“will break instantly”
A buyer, on “Durability”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Neon Flex questions

Answered from the same tracked data.