Is neon bar sign profitable to sell on Amazon United States?

The niche generates $130K/yr across 76 tracked products. 4 of 14 products launched in the last 360 days are still selling. 90-day search growth is +9.8%. Flapen's verdict: Worth a look (57/100).

How competitive is the neon bar sign niche?

60 brands and 66 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 36% of demand.

What do buyers complain about in neon bar sign?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.3%.

When does demand for neon bar sign peak?

Demand peaks in Dec; the busiest month runs 1.6× the quietest.

What does it cost to enter the neon bar sign niche?

Listings span $14.87–$252.43; the average listing price is $52.15 (sweet spot $15–$100). The average incumbent carries 390 reviews — the moat a new listing must climb.

neon bar sign

Worth a look

Shows no brand lock-in (top 5 brands take 36% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible36%

top-5 brand share — no brand owns this niche

Avg price

Great$52.15

avg listing price — sweet spot $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Competition

Great27%

top-5 click share — an open shelf

Review moat

Great390

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+9.8%

90-day search growth — must beat 0% to launch

Price range

Okay$14.87–$252.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$130K

$130K/yr · 120K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Price

According to Flapen's Amazon United States niche tracking, neon bar sign is a $130K/yr Amazon United States market (120K searches/yr). The top 5 brands hold 36% of demand. Demand peaks in Dec. Verdict: Worth a look — 57/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

neon bar sign market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $78K–$104K; units × avg price
Conversion rate: 2.1%
Avg BSR: #1,208
Page quality: 0%
Prime: 79%
Sponsored: 95%
Out of stock: 3.3%
Avg brand age: 26 months
Avg seller age: 241 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

60 falling

Sellers

Top-5 brand share

36%

Top 20: 72%

Top-5 click share

27%

Top 20: 61%

Open market

61%

NEONLAND10%
Kavaas8%
JFLLamp8%
ZODZ6%
Roouneon4%
JIARODEY3%

Demand & seasonality

Weekly Amazon search volume, last 78 weeks — +9.8% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.6×

Open Trend

Top neon bar sign search terms

neon bar sign61K/yr +7.9%0.9% conv.
neon bar signs for home bar21K/yr -10.0%0.7% conv.
neon sign bar11K/yr +47.8%0.8% conv.
led bar signs8K/yr +21.7%0.6% conv.
neon signs for bar7K/yr +42.0%1.1% conv.
bar neon signs12K/yr +4.7%0.8% conv.

All search terms

Top neon bar sign products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

JFLLamp Crs LIGHT Neon Signs for Wall Decor Neon Lights for Bedroom Led Signs Suitable for Man Cave Bar Pub Restaurant Christmas Birthday Party Gift Led Art Wall Decorative Crs Light Bar Sign 5V Usb Power 17*11 Inch(Azure+red+white

JFLLamp$27.214.6★2,149 rev

Kavaas Bar Neon Sign for Home Bar LED Bar Sign for Man Cave Pub Cocktails Party - Best Gifts for Husband Father Birthday Christmas

Kavaas$27.234.6★246 rev

Parrot Its 5 00 Oclock Some Where Neon Sign for Wall Decor USB Powered Five Oclock Dimmable Bar Beer LED Light Man Cave

NEONLAND$37.434.7★282 rev

Bar Open Neon Sign for Wall Decor Open Beer Home Bar LED Light up Signs with Dimmer for Pub Party Man Cave Room Art Decor Gift

NEONLAND$37.354.7★282 rev

Always Happy Hour Beer Bar Neon Sign for Wall Dcor Dimmable USB LED Neon Light for Home Tiki Bar Decor Man Cave Parties Gift

ZODZ$37.314.8★138 rev

Newest

by launch date

Personalized Bar Mirror Neon Sign with Dimmable LED Border Light Custom Light Up Home Bar Decor for Man Cave Garage Basement Pub Vintage Mirror Wall Sign Gift for Husband Dad

Rebran$201.9650 rev

2mo ago

Neon Sign Custom Bar Signs for Outdoor Indoor Use Home Bar Man Cave Personalized Bar Beer LED Neon Lights Customized Cheers Mugs Light Up Sign Gift for Man Husband Son Boy Pub Business Bistro Remote

Trescreyo$92.7918 rev

3mo ago

Led Neon Bar Signs for Home Wall Decor Light up Bar Sign Decorations for Home Living Rooms Suitable for Speakeasy Backyard Basement Garage Small Wedding Decor.

Pasocel$14.8730 rev

11mo ago

Bar Open Neon Sign for Wall Decor Parrot Open Beer Bar LED Light Up Dimmable Signs Compatible with Timer for Pub Party Man Cave Room Restaurant Business Party Art Decor Gift

VarLietin$34.12140 rev

1y ago

Bar Open Neon Sign for Wall Dcor Dimmable USB Open Beer Bar LED Light for Pub Business Decor

ZODZ$36.77228 rev

1y ago

What buyers say about neon bar sign

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“The build quality is solid”

Brightness/Shine/Glow19%

“Bright and pretty”

Advertised Vs Actual Product11%

“As advertised”

Value For Money9%

“Good deal”

Color8%

“Colors are vibrant”

Design-Overall5%

“It is exceptionally well-crafted”

Size-Overall5%

“Size and quality were perfect”

Assembly/Installation3%

“Easy to install”

Gifting Purpose2%

“Great gift”

Ease Of Use1%

“easy to use”

What buyers complain about

Size-Overall22%

“Kinda small”

Quality-Overall13%

“Cheaply made”

Durability13%

“Failed after one month”

Functionality-Overall11%

“No longer works”

Brightness/Shine/Glow6%

“Poor light”

Value For Money4%

“Also rather expensive”

Bulb Flicker/Dimming/Color3%

“Started off flickering”

Advertised Vs Actual Product3%

“unless you spend extra money to have what is advertised”

Color2%

“I wouldn't say it has every color under the sun”

Charging1%

“Doesn't come with charging block”

Top return reasons

Size-Overall30%

Brightness/Shine/Glow14%

Functionality-Overall10%

Defective Material/Parts10%

Advertised Vs Actual Product7%

Bulb Flicker/Dimming/Color6%

Color4%