Is Needlepoint Light profitable to sell on Amazon United States?

Flapen scores Needlepoint Light 38 out of 100 on Amazon United States, a Fail. Shoppers spend $157K a year across 22 tracked products. Amazon counts 3 of the 5 products launched in the last year as successful launches. Search demand grew -14.2% in the last 90 days.

How competitive is the Needlepoint Light niche on Amazon United States?

5 brands and 13 sellers compete in Needlepoint Light on Amazon United States. The top 5 Needlepoint Light products take 63% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Needlepoint Light?

Needlepoint Light buyers on Amazon United States complain most about Charging, Brightness/Shine/Glow, and Durability. Returns run at 1.3% of orders.

What does it cost to enter the Needlepoint Light niche?

Needlepoint Light sells for $13.44 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $8.27 to $21.03. The average product has 26,678 reviews, the count a new listing must catch up to.

Needlepoint Light

Fail

The top 5 brands take 100% of clicks, so Needlepoint Light is a Fail.

Flapen Score: 38
38 / 100Ranks 8,108 of 9,536 Tools & Home Improvement niches · −10 vs the category median of 48
Market size: $157K/yr150K searches / yr
90-day growth: -14.2%search demand this quarter
Competition: 63%top-5 click share · 5 brands · 13 sellers

Flapen Score

Needlepoint Light against its category

The dotted line is the Tools & Home Improvement average. Past it, Needlepoint Light is stronger. Inside it, weaker.

38Fail

This niche Category average

See the method

Market

The Needlepoint Light market on Amazon at a glance

Shoppers on Amazon United States searched for Needlepoint Light 150K times last year and spent an estimated $157K. All 5 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

7.8% of searches ended in a purchase last week.

Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $157K a year.

Searches, last 12 months: 150K
Growth, 90 days vs prior 90: -14.2%
Conversion, latest week: 7.8%
Market size, estimated: $157Ka year
Top search term: glocusent book light58K searches a year

02 · Price

A sale here is worth $13.44.

Listings sell for $13.44 on average, from $8.27 to $21.03. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At $13.44 that is $17K to $20K a year per listing.

Average price: $13.44under the $15 to $100 sweet spot
Price range: $8.27–$21.03
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 15K–20K
Units per listing a year: 1,250–1,500
Revenue per listing a year: $17K–$20K
Returns: 1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Novelty Lighting. It carries 26,678 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings: 95%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #21in Novelty Lighting
Average rating: 4.71 starsAmazon United States average 4.42 stars
Average reviews: 26,678per listing
Listings tracked: 22

04 · Newcomers

Amazon counts 3 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months: 5
Successful launches: 3Amazon's first-year sales bar
Average brand age: 39 months

Products